Why People Do What They Do — Understanding DISC

Ever wondered why some clients want every detail and others just want the quick version? Or why some team members thrive under pressure while others quietly shut down? In this episode, we break down the DISC framework as a practical way to understand behaviour, communicate with more ease, and reduce friction in your bookkeeping business and life.

In this episode we cover:

• The four DISC styles — Dominance, Influence, Steadiness, and Conscientiousness
• How each style shows up in business, decision-making, and stress
• Why many bookkeepers sit in S/C — steady, supportive, detail-focused — and how that affects boundaries and leadership
• How to tailor your communication to meet clients where they are
• Why conflict is often just mismatched pace and priorities — not personality

Key insights:

• D’s want outcomes.
• I’s want connection.
• S’s want stability.
• C’s want accuracy.

There’s no right or wrong style — just awareness. When you can recognise differences, communication becomes easier, pricing conversations become calmer, and relationships become simpler to lead.

Mentioned in this episode:

• Spotting DISC styles quickly in meetings
• How to avoid over-explaining to a D and under-explaining to a C
• A simple shift from reacting to adapting
• "Once you understand people, you stop taking things personally."

---
👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

Connect with me on LinkedIn, Facebook.

Have a question for the podcast? Email hello@sharonfrancisco.com