The Sharon Francisco Show
I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing.
I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!
The Sharon Francisco Show
Ron Baker on the Next Era of Bookkeeping and Accounting
The profession is evolving — fast. In this episode, Sharon is joined by Ron Baker to unpack why value pricing had its moment, why subscription pricing is the natural next step, and how bookkeepers and accountants can step into a future built on transformation, not tasks.
In this episode we cover:
- How firms move from compliance into deeper, higher-value work
- How subscription pricing removes scope tension and time pressure
- What the “transformation economy” means for professional firms
- Why AI amplifies judgement rather than replacing it
Key insights:
- Pricing should reflect outcomes, not effort.
- Transformation creates trust, loyalty and pricing power.
- The future belongs to firms that guide change — not just report it.
Mentioned in this episode:
- Subscription-based advisory models
- The transformation economy
- The shift from services to outcomes
- The mindset change required to lead clients forward.
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👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program
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Have a question for the podcast? Email hello@sharonfrancisco.com