The Sharon Francisco Show
I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing.
I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!
The Sharon Francisco Show
Dunbar’s Number, Belonging, and Why Growth Can Feel Lonely
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Have you ever noticed that as your business grows… things can start to feel lonelier?
Not because you’re doing it wrong.
But because you’re wired a certain way.
In this episode, Sharon explores Dunbar’s Number — the research by British anthropologist Robin Dunbar showing that humans can comfortably maintain around 150 meaningful relationships. Within that are layers:
• 5 deeply bonded relationships
• 15 trusted confidants
• 50 active social connections
• 150 meaningful contacts
Beyond that? Trust, energy, and connection begin to thin out.
In this episode we cover:
• What Dunbar’s Number actually means
• Why growth can feel isolating as circles expand
• The neuroscience of belonging and social safety
• Why your brain treats connection like food and security
• Why leaders feel anxious as teams and communities grow
• The hidden burnout of trying to stay equally connected to everyone
• Why boundaries preserve intimacy (not reject people)
• How high-performing groups create smaller pods for belonging
• Why friendships naturally reorganise as you evolve
• Why depth always beats width
• A powerful shift: designing for intentional connection, not endless availability
As roles change, circles change.
That isn’t betrayal. It’s evolution.
You are not designed for unlimited access.
You are designed for meaningful connection.
Dunbar’s Number isn’t a limitation.
It’s permission — to choose depth, to protect capacity, and to stop apologising for not belonging everywhere.
Because you’re not meant to belong everywhere.
You’re meant to belong somewhere that matters.
🎧 Listen now wherever you get your podcasts
https://www.sharonfrancisco.com/podcast
Connect with me on LinkedIn and Facebook
Questions for the podcast? hello@sharonfrancisco.com
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👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program
Connect with me on LinkedIn, Facebook.
Have a question for the podcast? Email hello@sharonfrancisco.com