The Sharon Francisco Show
I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing.
I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!
The Sharon Francisco Show
The Person who Cares Least Holds the Power
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Nearly 30 years ago I read a book that I still think about today:
Too Soon Old, Too Late Smart by Dr Gordon Livingston.
One truth from that book has stayed with me ever since:
“The person who cares least in a relationship holds the power.”
At first that can sound cold… but it isn’t about not caring.
It’s about needing.
Because the moment you need an outcome too badly — in sales, business, or relationships — something shifts.
You start explaining instead of stating.
You justify the price.
You talk too much.
You discount before anyone even asks.
Not because you're bad at business — but because you're emotionally invested in the outcome.
And quietly… the power moves away from you.
This episode is about reclaiming that balance — not by becoming detached, but by becoming grounded.
The real power comes when you know you’ll be okay either way.
In this episode we cover:
• The idea behind “the person who cares least holds the power”
• Why needing the sale changes the energy of a conversation
• How emotional investment shows up in business decisions
• The hidden ways we give our power away with clients
• Why confidence improves sales, marketing and leadership
• How to stay grounded without becoming detached
Because the moment you stop needing the outcome…
you start leading.
🎧 Listen now wherever you get your podcasts
https://www.sharonfrancisco.com/podcast
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👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program
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Have a question for the podcast? Email hello@sharonfrancisco.com