Joshiya is the founder of Genba Studio, a creative tech company pioneering AI-powered learning solutions. Originally rooted in educational filmmaking, Joshiya shifted his entire business toward artificial intelligence when he saw video production listed as a profession likely to disappear due to AI. Within just a few years, Genba flipped its business model, from 90% video to over 70% AI-driven work.

At Genba Studio, Joshiya leads a multidisciplinary team that designs immersive learning experiences, faster, smarter, and more impactful. They use AI not to replace people, but to empower them. By applying the principles of hybrid intelligence, Genba ensures that human creativity, judgement, and ethical reflection remain central, even as automation accelerates.

Jos is known for his hands-on leadership style and his belief that innovation requires both speed and psychological safety. His mantra: automate what you can, and grow in the areas where AI can’t replace you.

Catholijn Jonker is full professor of Interactive Intelligence at TU Delft. She studied computer science and earned her PhD at Utrecht University. After academic roles in Switzerland and Amsterdam, she became professor of AI/Cognitive Science at Radboud University. She chaired the Young Academy of the KNAW and held memberships in various prestigious academies. From 2013–2016, she led the Dutch Network of Women Professors. A EurAI Fellow and board member, her research focuses on value-sensitive AI, cognitive modeling, negotiation, teamwork, and intelligent agents. At TU Delft, she leads an interdisciplinary team working on human-technology synergy. She received the 1.5M€ VICI grant for her “Pocket Negotiator” project on AI-supported negotiation.

Frank van Harmelen is professor of Knowledge Representation & Reasoning at the Vrije Universiteit Amsterdam. He earned his PhD in AI at the University of Edinburgh, working on meta-level reasoning and proof planning. Back in the Netherlands, he contributed to expert systems and the CommonKADS methodology. Since 2000, he has been a leading figure in the development of the Semantic Web, co-developing OWL and co-authoring The Semantic Web Primer. He also co-designed the Sesame RDF engine, which has seen wide adoption. He leads the Hybrid Intelligence Centre, a €20M, 10-year Dutch initiative focused on AI that collaborates with humans. Frank is a fellow of ECCAI, and a member of the Academia Europaea and the Royal Netherlands Society of Sciences and Humanities. His work bridges rigorous theory and impactful systems that shape the future of human-centric AI.