Bay to Barca Artwork

Bay to Barca

I’ve spent 20 years telling clients to “do hard things.”

Here’s proof I take my own advice:

You know that voice that says, “Well, what if we just…left?” I listened to it.

We moved to Barcelona.

Look, I'm 47 with three kids. Sara and I had everything figured out in the Bay Area.

But here's what kept bothering me:

I found myself having the same conversations over and over.

Football, real estate, stock picks. I'd go to these dinners and think, “How many times can we talk about the same stuff?”

We get really good at executing the playbook, but sometimes you need to throw out the playbook entirely.
 
Sometimes you need to do hard things. You have to be comfortable being uncomfortable.

So, we packed up our family of five and moved to Barcelona. Now Sara and I are writing about it.

And I'm still running Object Edge full throttle. Turns out you can do hard things from anywhere. 

But being here, watching my kids navigate new playgrounds in a new language, sharing killer views with Sara on Sunday afternoons…it's irreplaceable.

If you're curious about what happens when a tech CEO trades Silicon Valley for the Mediterranean Sea, when a family chooses adventure over optimization, come along for the ride

Bay to Barca

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