スポーツ観戦を"イマーシブ体験"に変える「Cosm」とは何か？

#32 | 元NFLプレイヤーがCEOを務め、世界最大のプラネタリウム会社を買収して立ち上げた「Cosm（コズム）」。ドーム型LEDスクリーンを使って、まるで現実のスタジアムにいるような没入体験を提供するこの最新ベニューは一体どこが凄いのか？テクノロジーの最新形を参照しながら、これからの「フットボールの観戦体験」を考える第32回。

【Cosm: ファンがプラネタリウムでスポーツ観戦するために200ドルも支払う理由 | WSJ Tech Behind】
https://www.youtube.com/watch?v=ilvsqynHAN8

エピソードの中で言及した「cosm」のビジュアル情報をインスタグラムにも投稿しています。さらに楽しめるので是非フォローを💪

THE "CREATIVE" UNITED | Instagram
https://www.instagram.com/the_creative_united/

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アメリカ発の没入型スポーツ観戦施設「Cosm（コズム）」／LA、ダラス、アトランタ、デトロイトに展開予定／2030年までに50ヶ所を目指す／元NFL選手が立ち上げ／ドーム型LEDビジョンで没入体験を実現／もう一つの「スタジアム」／パブリックビューイングをイマーシブ化／現実とバーチャルの間にある体験／小型のSphere Las Vegas／8Kの専用カメラをスタジアム現地に専用カメラを設置／色収差を無くす特別なレンズを2年かけて開発／人間は映像を観るプロ／Sphere・Apple Vision Proとの共通性／アウェー観戦にピッタリ／Sphereを招致してもコンテンツが追いつかない／Sphereは3,000億、Cosmは200億／スポーツバーの進化形／Shared Reality／ヘッドセット無しで没入体験が楽しめる／デバイスはやっぱりハードルが高い／まるでスタジアムのVIP席／現実を超えるビュー切り替え／スタジアム観戦の次善策／プラネタリウム技術の水平利用／映画館の未来でもある／アメリカ出張で実際に体験予定／フットボール観戦の６つの層／①スタジアムでの生観戦／②没入型デジタル観戦／③トラディショナルなTV観戦／④オンデマンド・ストリーミング観戦／⑤フリーミアム無料観戦／⑥ハイライト観戦／90分観れない身体になってきている／いかにフットボールに興味を持ってもらえるか／視聴体験がパーソナル化する／みんなで観るのが楽しい、の体験化／Shared Realityの時代／横浜ベイスターズのTHE LIVE／野球は観る「余白」が許されている／キャンプでいうグランピング／熱狂とエンタメの間が必要だ／どこで・どうやって・自由を感じながら楽しめるか／誰かを誘うための装置／フットボール・カルチャーを拡げるために

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Transcript

SPEAKER_00 1:12

Hi, hi, the conokosuanske do but who you sits got the kto, hima arino ka eru to atodarasi, teato Nancasonos could any ki kizon no planetary mo core nikaiso tikumita Narhodo.

SPEAKER_01 1:34

So to be to be the Jutakumitana but we are dash so we got kind.

SPEAKER_00 1:39

Hi, hi, hi. Mateko, you don't see don't shogete kumitana. Oh dynamic. Hi, this one, puts in ye taken, or conodome gatano, a sits in nakade, take your state there. My very dynamic pricing in general canji de dogato, my ako ni hondi ni mango saying guraikala. E taking a tokamoto, eto king akti ataguna takin diski do mosia. Kore do deska Kore Sugar Koreasois. Korewasigo.

SPEAKER_01 3:23

Hi, hi. Sekai. Public viewing war. Mm-hmm. Hi. Matude Stadium ni stagiam you can o yo knee. Hi that new that tadi sakka o mirio knee shtu.

SPEAKER_00 3:54

Kore ne book sashemita ki na insta cananka de hi. Hm no nanka kiri nakimitan matich de sasimitki are core de ginjitsinanuka onto choton eh ninchi a bagina kekoshogit de so noky oksira bitara note chi chia mitana kanjans.

SPEAKER_01 4:26

Yeah hunto sofia no chop to chakush day Nakao stagiam pokushte. Hi.

SPEAKER_00 4:37

Disne so. Gorano de Sono Kaiser Mori or conakomite. Hi core tori fini at dinodit Toto Motasio. Hi. The sorted to Rosira bitara. Hi. If I sonchi no stagiamni Kono Kosimika eh mastaffo kuri conde. Hi Hatske no camera oh. Sikondezo no stagiamni.

SPEAKER_01 5:07

So sayon no cameras. Hm seneonika sorta camera. Kore gasoinzo. So na koregaso. Kita ging dokore haso. Gorura toca konakikna tali toka. Hi hi hi. Hotoka ni kamera o scarunis, ne? Hm De Kanari no ko kakak de marish yogam denzai. Taita hakuhachi dokurai, miwata serio na megalis, ne? So kamera o skeron deskedo. Curine bokura itzumbo naga hyogans titinaya mase sareriko to wai kate. Hi, hi. A noke yogan lins that to this ne camera toriko muto. Hi, a kato outomidoli. Hi, hi, hi. No, e ma cuset shte shorten or musubu e tino ah zrega iro shusa the gang sho. So thisiga to this uh kissetriza. Hi. So naniga, I don't got zre in this. So nark isangosono. Zrega sho.

SPEAKER_00 7:03

Sange shugas zrega should sore pitato shot then obashoga oyo nio kakiru special in a kite s could be a sono, you are sono ningen stickin you, a core ezo meeting the name.

SPEAKER_01 7:32

So the score ningenwa ma ezon oricino item pronounte high hi hirichot me zamparezo to mitik. Janai. Nada hodo. And the sore nine or dear in mirrore. Core su nahuntoni so nido in mi tons. Hmm Then eh hi Sugo a party sufiato. Hm upurubijon puro to Hi hi hi hi to Kono Kozmu Dai Tai onajikini detectores. Hmm Koreasukte. Not hodo. Ano arun this yeah. Hi, hi. And Koreano Masugujanak kyokumeno scut the idea, doma n scoreans, eh? The sonok says I na eruidi ga de detikate uj de mart. Not hodo. They sa kitar sono satsues gavano mundimo detikato. Mm mm so no gizits ga u it'sato. Not hodo. Mita inai run na gizitsekina sinkaga pita to hamate shakaino man nizu mitana mono to pitato hamat. Tsumari kore it's detekti the hozonj noyo di corona to getector gijans. Naraho do sinu. Dagara, staji kenai ked oh. Hi, hi, hi, hi. Toka. Hi, hi, hi, hi. Eh genshin ikta milena istonotameniya pubijjon puro toka piko jai pitato a pr sonosaka motomerse detective timing ansho softoto ni za gamo pitato hamatati timing it rose.

SPEAKER_00 9:25

So this right now.

SPEAKER_01 9:27

The saka de yuto, genji tagi kenite you to games. So this n eh? Tadeba kita kysi no, jigo chimarjo. Hi, hi, hi. So no chim the away at the time.

SPEAKER_05 9:48

Tangio.

SPEAKER_01 9:54

Genji anogimotonio. Hmm Ma Milione. Ma mimasine koro. Mimasione kosmu ah mo tabun des kedo ni hon ju si cai dictik musi. Tuscan.

SPEAKER_00 10:08

Tuscanina Yananka Nesaikiano it's a beiga, sphia lanka, ihonyimo so hes in janakina, was a lotted or sirian ska say no me to mono ah. I know kibo de contents or take your syrinot de source musio na dinana, kun you move. Dano ima sino curisto, do ni kek do ni bent to mar sickun kanga dikto. So, you don't ma futo uh baske to kayoro de kirwaki spotsum. Munando degnos Hi. Tina Ka mojo dictali to ka sirium ta' no tanzo, eh? So nan.

SPEAKER_01 11:04

Tate was so here gas hanze or hi hi. So my jugu na chicka decidinus. Toshiga kosum no kya sango ni zangurice, ne? Nano de m Tone Sanze o kudash te kai sh most is fia on you tiny. Oh toskay. Oh the cake sakimaru, kata to chigat so na. The sorre the kai shoc, like cochinho and bo gangjatum.

SPEAKER_00 11:53

Ya huntos eh nanka di saysano tain sirizo mosekato. Kekwappa staja muto chigata, so is it secino, you got me tak de solenarino ano e shokitoca dorinky Oh Chanto anoshtuga ha conde kemtina. Kai tiki so danam dina. So so so.

SPEAKER_01 12:18

Codene boog video me danskari, come what the kai ki meshimo at the tokat dig mina. Some in the marketing nanikang I takat you to more stage we told you night got in the so could say coconut the nanikat the public could be in the market sports bar no shin kaki. The sports bar that she might nominate nomino, to the kizuita equijanis. So we don't talk at the beep sequita, cosum to don't seek the same. So, so you price in that hand rhino. Kanji uh Ichiman Ichiman chota kanji. So so so so.

SPEAKER_00 13:56

My own motto and a taikinas get up, is your car? Take your deckino.

SPEAKER_01 14:40

Hi, hi, hi. So the marriage that me edu mitina more, are you more beautiful?

SPEAKER_00 16:17

So you don't see your consistent so so so nah.

SPEAKER_01 16:41

So could you no man detail? So it cross up middle.

SPEAKER_00 17:02

So none of stuff, zimbu cab. Tatevo, nah, to gunomo. Hm and to suggem the namany muita, na rabasareta lituk car. So no you are the say toshino, namakan same bit's right, you dina. So they can uh sorry about sort of sake, and a bottom it uh bice.

SPEAKER_01 19:51

So that's the miracy cotino, is what the nutraga can call you in a cage or knee. Ah, deputy saritics. So you would see a cost co business model comes in as it was when you could have tosh cost of any crabbitara. So, you know, it's a little bit more nine shikai.

unknown 25:30

Hi.

SPEAKER_00 25:30

The Kuragata Teba, Ma ima, Ma Kip and Nagasito, Maske Do. My virus on Firimiam no Katachi de Boto meet cook says a kya mitai to a you know the meeting skethomos. So new caratisticosono looks so make a Nama de Middle Stage M Raka Dana. Kaidan o dono what temraga, mitana to colo, kanga take gistogario, name tana nagarina tihti. Do ima stota i canti media to w rightmaska.

SPEAKER_01 26:35

So so emayokumarikumakale sene stoka a tik tuk takinazo ma kijjupun tai naimondite, you know, could you more so itho to core kashtiru soga. Hi the show she nanka wish to go like some man the miruko highlight or that tari dondo minaga koju milena cara that territory.

SPEAKER_00 27:09

Yeah, could you say moke canji mask? Soja melee more.

SPEAKER_01 27:37

So don't medium up the chapters.

SPEAKER_00 29:15

Don't we didn't like a do? Nakanaka. Maima, you don't have any do, hit to bore and kill me like an ato, mean a since Tilika.

SPEAKER_01 29:42

Mean not the mirror to go to any call you are the cup of mirror. So you show ni catch a detective depar needon koinga dek te puberik being sino a chotto hey say taking a kanja to stara no konoji day you bots nyugata no canse don't do hiruatik canon say takanjana i canato share the realityano destas ya kill the skiddo. Hi, hi hi hi. Are no stage, sits with skurimashte. So go need zan liable to you, sitskuri mashte, kanzen ni staje muni hai denagatokiak san to ka. Awenotokino, de min na de gohanta benagara to kao sake no minagara. Mardi stagiamni ruyo, na cansentai tozun hodo. Kerido, oki na screen day minakakon de sole mirim tina. So stickina sitsu uhima shy. Naraho no hodo.

SPEAKER_00 31:28

So na coin of higher tect tones.

SPEAKER_01 31:43

Sendiren's pari corona de any canagana tajaniska. Hi hi hi. So ya ki mirajika and shiko to water me tana to ninkywa anomorika shiroshis, ne no de mirich to matafuette nagarigar to muse.

SPEAKER_00 32:06

Nanaho do skina yaku ananka ma toboro are si shoe to shinai to damijanska. Yakuam Tanananka, you haka you decided can't say so uh nanka didaniate kanji mosirindana. So boru niap put it hita, mumichakana shindakido, a babuko ni ye and a pull meatro mister more bookka, koda mutukawa nanka koaim tina. Korani dinse kakitai se the koaim tina. Koto you sketo. Nekyoto so entameno gramping mitina.

SPEAKER_01 33:02

Yeah, tosne.

SPEAKER_00 33:03

Sonza.

SPEAKER_01 33:07

Hukano sumakono condes me toyuka. Sosen yeah. Naniko is the kanjanis nanimason yeah kilo kozmudewa kiku sal.

SPEAKER_00 33:21

Kore, sajika. Sajika and yesya and I don't so core hen nandonashim katanashimika mitana mono. Nanka kyo seri so guardian kya shite. Uh nanka ne pokura mitana adicto shoto Ya marasa wen sendatari non andaro. Contest uh midinotona mitakomuchado. Hm Mohaya son son nano bitiny jivunoski tanasy ba inchao mitana thanakio shikanaito, don't no semak teachura hingachoto kadaika musina say with the board cardia or do hido. Yo salete tanasimedio na home to ka tanasi kataka yo salete mitana dinika musidino de soida manchesarti ask naru.

SPEAKER_01 34:37

Ai masa tea Dutchka katara you show no youquega docka nimita jeneska. Mm so na che tiny no chocis cycits to more shoban sent you. Uh McGenji Mita mitai Janeska. Mitais ne? Kedo Mirena is she neunkasito. Are motachka sanji gure that to sauce.

SPEAKER_00 35:27

So so me that you could have a huntoshi table could the commuzini dictate to car fansic no, Nanka kickakinatic son the khamas. Yeah, yeah, I know me to the caggy in a soda card than de sa guy photosighted also. Hi masana so taken to de America. Hi, yeah, conka, I thought I'm a star. Hi, I thought I must stop.