W杯特集：なぜハーランドだけが「AIミーム化」するのか

#45 | スペインの通算2度目の優勝で幕を閉じたFIFA World Cup 2026。大会期間中にSNSを席巻したのは優勝チームのエースであるラミン・ヤマルでも、今大会を最後に代表を離れるであろうメッシやC・ロナウドではなく、ベスト8で敗退したノルウェー代表ストライカーのアーリング・ハーランドだった。AIで生み出された無数の「Meme（ミーム）」は、なぜこの新時代のフットボール・アイコンを愛するのか？その謎に迫っていく第45回。 

エピソードの中で言及したビジュアル情報を、インスタグラムにも投稿しています。ビジュアルを見ながら聴くと、さらに楽しめるので是非フォローを💪

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W杯お疲れさまでした！／強豪国が強く、波乱が少ない大会だった／スペインの完成度と選手層／アルゼンチンのプレー強度はリスク／ナラティブはやはり重要だった／バログン問題で世界を敵に回したアメリカ代表／TCU的MVPはアーリング・ハーランド／AIミームに愛された男／とにかくイジられまくったノルウェー代表ストライカー／現代フットボールの申し子／ハーランドの持つキュートさ／鏡で自分の顔を見て驚くショート動画が話題に／中国のコメディアン・Jin Longの動画が元ネタ／本物もフェイクも関係ない時代／ミームを研究してきたKitさん／リチャード・ドーキンス『利己的な遺伝子』／文化はいかに作られるのか／脳から脳に知らない間に拡がっていく／インターネット以前から存在するミーム／「複製・変異・淘汰」を内包する／よそ見する彼氏／日本的ネットマナー／テンプレートをみんなで遊ぶ／魔神ブウと似てる／エルメス・コレクターとしてのハーランド／タイムズ・スクエアでバイキング・ロウ／アイスランドのバイキング・クラップ／ノルウェーとハーランドにベットしたNike／ボディダブルとしてのチャニング・テイタム／実際のスタジアムに登場／Nikeのショート動画マーケティング／YAZAWAとズラタン／CanonとFanon／ファン発のナラティブを取り込む／選手はオープンソースのキャラクター／自らミームを楽しむハーランド／オープンマインドであることの重要性／ウンベルト・エーコの予言／記号学とAIミーム／「立て付けがゆるい」／195cmで前田大然クラスのスピード／ストリーマーが大活躍／IShowSpeedの凄さ／勝手に出した楽曲が公式化／決勝の事前イベントで熱唱／着るユニフォームがナラティブを作っていく／デジタル経済圏を取り込むFIFA／チケット代が高すぎる問題／FIFAの排他性はどう変わるか／新しい楽しみ方を発見できた大会

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伊藤直樹 (PARTY代表 | Creative Director)
濱田小太郎 (Editor)

Cover Visual: kuno.fell.asleep
Sound Design: 村井 智

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Transcript

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SPEAKER_01 1:41

So s name kotoka norue or she took made so neachoto epari.

SPEAKER_00 1:51

Hi Tima Spainapa and the gana can't say to me to cata nati. Tokurona show it to curoto. Hiapa this nice sauce ne? A painakaris in chingwa Makokuma Keshuma Kitawa Ike do ain't some taizo in a Romero Makega de Inakuna. Lisandor didn't mean like dinner.

SPEAKER_01 2:39

Gatsu got to make an Risco Marus Masaka no says to shirch Katana.

SPEAKER_00 3:10

So say not a suit market.

SPEAKER_01 3:18

So she no canto, cut.

SPEAKER_00 3:24

So the sene, so the snee? Hi.

unknown 3:32

Hi.

SPEAKER_00 3:41

Ah hey. Nizimagi Mondi. Ah so the moto catoni anka. Na ikini Ikyokata nati no s boy. Naleti bo canju. Sin that's ne so this you taki na sportsman Bamajino Sonaske do. Sorega in a babun de Konoshta Masan mbu. Hi. Hi. Sorega eh norway dai or no, essentially. Yeah this wasekai no ma digitaru she into kataru nesenes o mosekin stadiu katimoke. I don't na desne to the katosir to kroga, soki kin di tikina gokidana tu mut deh. Hi, halando to ei meme tokur de chotto te mani anashik dana to.

SPEAKER_01 5:13

Ishira timasani harando. Ah, sale maraton must eh? What a rook condition eh? Hm ishi haya ishi rum gidashi. Tashangi Whatashi uh this name Manchester Chief and the gara high hi hi. Momusko noyo nakimochi de masushi choikita grind to gada ko chuni biosan i skonaga sono. Well shunky watena to cho to ken kenkatuika isa koza me tana matan diskido. Hmasono handi matugne. Mona kanjin shikatmas.

SPEAKER_00 6:07

Kan se kesne hubone. Hi ginko kiz hiantunakano Miskono ano kochin international skir no. Oya to catohanasia pa wazuka pun hashindan skito. Hi parine ano mama so keko harlando to beringamashi u shit. Ah, beringa wamo e kame came so so so to the harland weapon cuta diminitums? So so so ni uh na so kits kedu ma conga i comitina soalandon janaicato wangamisina sandato. Tabesin is de harando mimo kekkoi paimitumuske do santigina ka inchotel mimu no to.

SPEAKER_01 7:06

Oh ypiskohan tabitirito kini toriat uh, paris, na impact uhinan chibok no gainin no Tabitirito. So mites. So ne? Hi, so mites. Yamunyo you aido got uh kubitsu katana.

SPEAKER_00 7:50

Hi uh Yahonte sono Mabukumo Suriga kekko ichiba in shano kotiat eh. Gohan, hajikko tabite no kao mite odolo itemata mokumuktabirim dina So this a sorega on the chigo kuno comedian no, Jin Long Santiu to no, skit toni, haran dukao go sa m no dearito. Aye paso de hi no exode facto che couldn't skido. Hi no mosuga makaftsantomati kunagarigata tomuske do masamashirokat you. And I shiga de yo was on moha s mimu. So legga homonunanuka ni semonanukamma kanke nakunati to nishana toka kikomosido canato.

SPEAKER_01 8:44

Tude are mimo sono bazoga topamo. So se ki. You you two in sango egg hi ha. Ma ek ima swe cute sweeta eksuta ataman ni sengo n zengo. Hm sono bazogautsita no de hi hi hi hi. Mimu kenki shall d Miskego. Stino hia swe sono facto che saleru my knee. Hm. But salete more Sono facto che hasni, Sono mama kasu ku do tekini hiromatishma to you d I say hardanoka do ka do moi kanji mikini kanji.

SPEAKER_00 9:46

Masamo summa meme tinandaromite disarch your stance. Yeah, Koreo tachi katarsi go sa. Ah, those of those.

SPEAKER_01 9:57

Uku uh day skidata ma huntoyuka kaksa meme tikotao ma kanga tatoyuka uchidashta dokins to gaksha. Hm sense de senja kun ni co takinai hongte. Hi. Gaksai jida any more given of vibrum than eat and this mari some boom bunkabunk and donut taken the rote to suku nan shravity. Not a mashakaiga katae don't ja bunkajanis dotari don't nice on your naka de Hi. Say buttuga shaga ma you didn't sho DNA to show de meme tumono karano eh ma mohomita katachi hirogati sonobunka no tight to no meme to nazketa. Hm diso. Hm De maya Koreano Nantukana conki on you sweet to decon mimugakin, I argota get all Genzai Natins. So none this yo. Kile does you are eh, hm Digaxe that Jimmas Kari Sorini and Keto Sishimate Narhodo. Naruhodo ne no Karanoni uhano chini hogati kumulanda tuni Jimasu Shinji itati mast economi mutti kotova gatenjite hi. Eh netomi mutti katacini, notan disane dagaraboka kuse. Hi. Cho internet or the kuse gon and dagara. Hi, hi, hi, hi. Ma bokton as you at the hoyond shoemuti kotovats cut netomi to e das dibu internet to no my karaka meme tickutobit.

SPEAKER_00 12:12

So this uh so you could answer the emo ten yeom. No, to young cutoba noca de Ma Gio Nanwa. Sonamimiti Munoga, you are the son of kush at wa heo to kahei. No man I hose a kanga de yoga na kanikumi commodity dritti guin and you to kruga, my internet me kikumusu to kuru de man yoku netude yoku medi, my yo sum is cadish in a gazo arj. Ah no, joseto dato shit de check na shatix dan sayosomi yo stai djokyoni. Ah no, so desolate no ma brumia ku de sonogazo. Munoga. My you mean a mimito shadus keto. Yoson Jibun, ca son stain metan mono, comet don't kite muno, and a meme no, ma conca taga in it cotonza nikitone.

SPEAKER_01 13:24

So ma sonovama dust to tata no, ma pacrito you could copy the cara gibunarino scoshi no create tassun dina. So kuga, ne to diginamana toima te dustoro uhono marete high up teta. So tokeni ni nihonteko, so you chopto ejite mm Okasim Okashim kathai chanti, uhanti gina? Ma tokeniho uhimashta.

SPEAKER_00 13:59

So this nice. So to ni netto no communication to me to go. Uh so no stuton temperato mina kyo sta no bad asubita. Uh the no man me meme diarito. You to roga mazito. So to nasina mimi got to gohan tabit divided rockitana as m are bah mm upano magimbuni ni terimitana kanj de magimbude no ye so clean gazoto unashi w shahaalando no gazo ga sennis ortu ni hirogati tali toka. Hi disne codanat, motomotano, erimisigaski de mesamita takai caban correction shit noga. Kongade atalashi mika hak salitarituka. Nakase donna nanti sono taguosa mitana. So liter than a meme de dono dono. Hase sita mitina in so descane.

SPEAKER_01 15:22

Naka he says in your wrong gemo. How and wrong is an escar. Hm. I go biking terongge no stoy. Hi, hi.

SPEAKER_00 15:32

No, this can't you.

SPEAKER_01 15:34

So respect to Surimi de Ron Ginish terutiwa you are at shit. Hi, hi. Seji sa canji to go getisa ano noru no conkai. Yoga. Uisa America. Mm. Time was square, sa. Hi. Akai kaidance, tesogono kaidan kara, time square no so nob, and it's a good thing. But you mean akai kaidan together so ya tetis. Viking roy. Naka are more Viking crap Arimasan, eh? So Viking crap at the jan. I thought Hossio name Saporta no Shiro took on the ship. A Sonanska. Ah, Sonanda. Sugoyone. Sugu Sugua. Saporta Digishuyakuni Natemasio. Natemas.

SPEAKER_00 17:23

Nurueto Haran Dani Betosta to cronike koshorista not the images, ne? Hi, hi, hi. Sono Nagarma de Ano di Description Akade. Ga Dedichte. My vario harand and a bodida burti mastanto mantikina. Yakuari dechtanske do Surewa Motomoto. Sono stari no kawaniteri ma netto mimujanaske net today what it adaptance. Oh so komando. So so so the sore o Nike gar and satisfitam to Holland oh so you margin shato. So the Sore de Kek Brazil. Oh no, senka. No stand on e Jesino. Chaning Tatum to Itano Itansa Temosonoshi Holland would pinch it to the Nakte. Nike to gaga yo son net to me taking a motomoto and woke yours teach in a campaign, yet I know Okteritinoga.

SPEAKER_01 18:48

So you banisheke campaign. Hi got a sonani without choito yapati to car.

SPEAKER_00 19:08

So so a painanka, I did a sino, eto bakado regenzu? No mo kina got in a mama, son mamma to canja tansido. Nankiwane a parine, son she ma kakaware, since gotuni, atateba, eto noduen shega water, and on video nakade. Wait for it to her and maride kaitao na hong or chanin yutata yon derimita set the ma conhe championuka. So this ne, the so legal to sonaru say notuni. Sono wait for it to no nakai nanilakite kamita mono naike biste. Ohto the namokite nan seo. Hoton kite nak te masokoga netali natiliskido.

unknown 19:57

Hi.

SPEAKER_00 19:58

Makeko kotin noas on ziratan, ziratanga naka yokar sonno, nantis kanekanto game mitano kakaku mitanakanji de hi. Matiratan busio keko kamasherinskido. Hi. A corno ziratan no, yatsumakeko me tekinakanji de nakayoa son itin sho no seca ziratan wa ziratan nocoto, ziratan toyon de ziratan waimakara and totu tikura sono. Yazawa Yazawa ticansa. What do I kill Yazawa dokalabia? Mozendo me tika, my wiatan hit to water fun either de wa, tas it stoika, or yaksu nati mono. Kanji washmashane. A kekko moshiloinato mutanuga. Fan dum nohanasikto. Canonto fanonti kotobis. Canon tinoga, ma sete. You a son ma konka wardukapi dikto, ma sete or yaris on shiai na kijans. Shi to shi kikkawa, sonato lexinokuru, and no canon tikkasete in toshenukotti fanon tinoa, you fan no eitade, manita ni sare tari to ka, so no seten canon o cosik sette to sito right eh, so do asabukam tina. Hm fan hatseno nalative bito, ma canon t m sete in toshin nalati bika. Hm mustats adimasit. Nike in a sidew, yason canon nanoka fanon nanukamarikanke nakte. N so regash tutseno sana tish tutsinalative okay says tinoga son harand ma eye coni added tinuga. As o com si nagarnio motimitimas eh. Mm some sense that you open source and calakta mita ma show he has meteor.

SPEAKER_01 22:25

So costin ehga margin boonsa Naga Jim the chop to comment.

SPEAKER_00 22:38

So it's a good thing. So te ma could manage. So so kuganka I na mina e natomot mimi atriga moha and a core omoshiroga tikina. Um lanka, cono a I mean to harand. I show no yoursal kick co tai games, kioshimas.

SPEAKER_01 24:11

Kore ibra that easy to meet it to you kasa. Taskay, taskine. So mediamos ibura Janais Kakonicho. Chopara kurekan noaru iburato. Ijaritemo, Nico.

SPEAKER_00 24:43

So nandona Sono ning say a party, eh me to me chau e cotonacho. So ye samim al mushrogadi, son no babunto, atto a cardishing gamoto tagu tagu se toyka. Nas a bike king, you know, na gare gatadi, mitame teki keko choose tekina so hatimiso motete mitana sto nankasoy nan go the machim say mi tikika mitana me kik cardisole. So you nanka hony in a motidu, my dona tokse to, cadishi no ma se kakah, mimi tai siri, tido, mita tokoga, ma hunto ki at itonasane kigasimasko no galeva. Umberto eko, Idijanska, and kigoquino. Hi, umberto eko. Katarina de umberito eko, makigo ronja de Hi and toe, and then kao kanga nata tekigoronti Hanasio, makaraj to stai de so moshori katsu yogin tikidana, the kasaburan kati ma mesakuega gardin is kido. Sorilmo de carewa, makaritoni na kiota ging stovito and econarin, or can't pick in a sa kinja k de barabarani kaita se in yo de kire, makudishe, oyaksakunita, kotoskane, oryaksukniosatime kosoga, a katoninadu in tanifini de Masani Kareeno, Kotobo, tai gain sirugga conka no, har and the me minajanekana tihunya mute tati sedinsone. Naroldne. The hunt any minaga kiri tore te son essenakadi noka. Iro no kinashni sendiva, tatitski gawari, kataga kite, kotoga, gio d'arto. Timari, baras, te mochika kutuga, dai zinanda, mitanuno, mi texha, mkashiska na kura nani sinkaku nigra. Soquizu ngana. Tirituko de mayogin tikini e dirito. U tokuruga, masani, ima, kenjitini touchinabotti kirunati kotokangai mastu.

SPEAKER_01 27:00

Kataga kite i tatitskiga yuri tatitskiga yuri ne. Tashikani harando so iskiga masio ne so nasio.

SPEAKER_00 27:10

Makata sotana, beningamutuka. Kurio na to kane so iri na yunka. Fanongga haiotiga nite ga. Naidisio uhakan pick siksa hmate.

SPEAKER_01 27:29

Hi. They cho that in takaija. Hi, hi, hi, hi. Sonokse ano kanfu kikumita, acrobatik kunakotoshte. Uh uh. Mayo dizent issu kanha no karasade Hi. Jisukusanji rock and cu right. Ya ba mo ni honda tomoichi.

SPEAKER_00 27:50

My the dient tissi pressing a kakit ten totemasamu and no embabeto.

SPEAKER_01 28:00

Chojin dis you. Nagara, you salar to you.

SPEAKER_00 28:06

Oh, saiko and sole stamtana joking skanet. So nandon bidding gamo domo, miss she de silamo. So kumade mimti mendua, so kumade heroya nine de a tote kinya harando se kunkawa. Zi oko smonsan ya pina e isitara Taskai Tashkanya can'kalayo. Yeah, mushalo sports sports kai kekkumia tashte m haran miten stotti my naika. Nayo, naito my moso, kokumate, mimi kashte, in nagasoro tamimunda go kinite saigoa, kekko genka tete, and a pudewa, mazanin nevera. Kito, eito na yadamo. So letem my a party na niju hajchinbudigrinded there, norueno. Ma biking room o kimete, noru to, quinino branding uheko. Cause chata, studi the calls of such time.

SPEAKER_01 29:24

Ya honto mosio na America than viking room, noru she sent your still janis keto card.

SPEAKER_00 29:31

So, so so the wild couple moment on to ni top to Janica to m'toshta uhiko najina gare, masonanka party, found that they took a gar, tung hide comedu, in taina and ohanaside kito, a moitats nokay walukapidatanoga. Story manu katsakum kiku medatanukat. Um t I saw speed oh me to hunt any mina e gita nagalanin ki or tumetikita andaske do I saw speed dot de me tapotal mustate. Do Sonza do right must. What much another? I said anaska. Hi, couldumga body, ma foto tonight. So kidding the kimitana. Kalewan Mastin America study, Matherun of Fanance. No, and got played this and either Kesono anno shi man poeman so to consa study more suti de nankasano ma si yo donomini kunske do speedoga son kiri kite uniform no, hoga makiru ti tanzo? The sorede makion teginiano donarskina de konoshtoa. There was a to arzen chin sen ni uniform kite manoro yokakini tam taina. Sono kariga kiri uniform no timga makerikara. So the sorede the mina sonostori mano f fantasy tatakare te so kara mo theo chimbunseno jajo ki hajimita. Nanka persona fantagi no koya da ta so you know andi te entertainment what skiri dash t you noga naka samo ya party mina fantati. To isheninarity what skuriageti kumi tana kotoya tinuga mastori matati, andukana tude persona fifa, so kora hen o se kf ten tori hasimitoga konga taikay no can to sho canato. Ah, that wasi. Ma hunting kanis on digital case I can digital deno ktobitono. Timakimeti tadi. Madon no kite koto, tori condi te nanity butonatik mitana koto yad hasimitoga konta canato, you to gari maskane. Tush kani. So my e could a moske, yes or the toldness I send it anos in dirigamo. Hm I see Nanka Padi, so no way came mitana to coro ga kekko nan talo. My business brack boxona and joga are to kurananske do hangad on the call he has imitated.

SPEAKER_01 33:04

What are you gatheratsugi? Masane. So no you are second or increasing. So the f nah, so the fene. Sorry the man take shoto marko to mirutosa. Are like a taikin water, kish to air to put me as chatter and bag or sword isn't takasuri.

SPEAKER_00 33:35

Takasigimasyo takara fifa me to konk and mock it as kite. So yo so ya jo ho shigura, no, epa kezai koka oh, uh tatati good kanga to man jika ymonanka don' no kakudaitoka, you hanasimudity.

SPEAKER_01 33:59

Ma chin sofia sudany verse muso.

SPEAKER_00 34:02

So so so soy mutoshi getto. Hauntos ne, don't know ya party. High tatati naticho yoko yebason sechka shake to ka. So kuni don't don't suppose so sino kacha takamarite, so kemi are in take oh party sore anno inkuru shibuse to ka some sanka se me tana koto don the high stick could anchukara so kuane kekiko kanga te osi bibun kanatinwa, tabu sekaizu water toya pari economimum of kimete, i don't simikata, konkai, matatarashita anasimikata, titukruga, and a fiti tati tukura ka nitomunu tebu se kaizu mina tanoshinda, taika ide tati kot matchiga nanak you kanji diskane tano sapis. Hi, takuto de atokonkaiwa te yu teki konkaino wado kapony mou we pe kotode. Yol si the shoka. Hi, to de tuminasa uh no nebusokasita ika to masaga. Skochi eto yasunde mata uhny hajimati kudino de kiz education ato. You know tori mas hi hi. Tutoda de conga. Hi, I told them a