Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
Tired of getting sugar-coated BS about scaling into retail that doesn't actually work? Retail & Shiz is the no-nonsense podcast where a former Fortune 50 retail buyer breaks down what REALLY happens when DTC brands crack the retail code—straight from someone who spent 15 years as the gatekeeper saying yes or no to brands.
This podcast will answer questions such as:
• What do retail buyers ACTUALLY care about (spoiler: it's not your founder story)?
• How can you position your brand to stand out when you have minutes to make an impression?
• What metrics & data points will make retail buyers take you seriously?
• How do you navigate the unglamorous operational realities that nobody talks about but everyone experiences?
Hosted by Kristin Engen, who managed a $4 billion portfolio as a retail buyer (before becoming a Chief Commercial Officer), helping brands scale, each episode delivers the unfiltered truth about retail strategy that big brands pay massive amounts of cash to learn.
Hit subscribe and let's make some retail (& shiz) happen because retail doesn't have to be complicated, but it DOES take some serious strategy.
Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
Welcome to the Retail & Shiz Podcast
Welcome to Retail & Shiz—the podcast for DTC founders who are ready to cut through the sugarcoated BS and learn what it really takes to scale into retail. After 15 years as a Fortune 50 retail buyer, Kristen is pulling back the curtain on the brutal truths, the metrics that actually matter, and the insider strategies big brands pay millions to access.
If you’ve built a DTC brand that’s crushing it and you’re ready to take the leap into retail, this is your wake-up call: retail will eat you alive if you don’t know the rules. Each week, you’ll get no-fluff, battle-tested advice to help you go from hopeful entrepreneur to strategic retail partner.
The first episode drops September 30th—get ready, because it’s going to sting a little (in the best way). Subscribe now and let’s make some shiz happen in retail.
Resources & Links
🎓 Ready to grow your retail business? Check out Kristin’s freebie → Get Retail Ready Course
📲 Hang out with Kristin on Instagram → @kristinaengen