.png)
Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
Most "retail experts" got lucky once and turned it into a course.
I spent 15 years as a Fortune 50 buyer managing a $4 billion portfolio—saying yes or no to Disney, Microsoft, P&G, and hundreds of scrappy startups.
Now I'm actively helping brands close 7-figure retail deals using the exact frameworks I used as the gatekeeper.
I don't guess what buyers want. I WAS the buyer for 15 years. Now I'm the strategist getting brands the yes.
Podcasting since 2025 • 25 episodes
Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
Latest Episodes
24. The Launch Mirage: The Seduction, The Carnage, and What Nobody Posts About
You've seen it.The Ulta launch party. The Target end cap. The Costco pallet photo.And something inside you lit up.That's the seduction working exactly as intended.But here's what nobody in your founder commu...
•
Episode 24
•
10:04
.png)
23. Retail Isn’t Romance: The Costco vs Walmart Decision
There are founders who chase retail.And there are founders who architect it.If you’re saying “prestige” — but your first big anchor is a convenience play—yeah, we need to talk.In this episode, I break down the real diffe...
•
Episode 23
•
11:11
22. The Silent Mistake Costing You Your Next Retail Launch
You landed the retail deal. Your product made it to shelves—or the site. You celebrated, exhaled, and then... nothing.Here's the truth most brands miss, babe: Placement gets you a seat at the table. Performance determines whether you're ...
•
Episode 22
•
14:58
21. The 3 Authority Signals That Help You Land Retail Deals Faster
If you’re walking into buyer meetings armed with a beautiful brand story and still not getting the “yes,” this episode is your wake-up call. Because retail buyers aren’t looking for the best product — they’re looking for the safest bet...
•
Episode 21
•
19:47
20. Why Being Obsessed With Your Product Is Costing You Retail Deals
If you’ve been pouring your heart into your product but keep hitting a wall with retail buyers, this episode is a must-listen. In this conversation, we’re breaking down a hard truth most founders don’t want to hear: being obsessed with your pro...
•
13:56