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Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
The essential podcast for founders who refuse to guess their way into retail.
Hosted by Kristin Engen, former Fortune 50 retail buyer, 15 years managing a $4 billion portfolio, now Chief Commercial Officer getting brands onto shelves.
Someone who's been on both sides of the table.
Each week: retail strategy, brand positioning, buyer psychology, the metrics that matter, the operational realities no one mentions, and the commercial intelligence that separates serious brands from hopeful ones.
No mythology. No sanitized theory. No advice from consultants who've never sat in the buyer's chair.
Just the unfiltered strategy that elite brands pay a pretty penny to access.
This is where branding meets buying power.
Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
Welcome to the Retail + Shiz Podcast
Welcome to Retail & Shiz—the podcast for DTC founders who are ready to cut through the sugarcoated BS and learn what it really takes to scale into retail. After 15 years as a Fortune 50 retail buyer, Kristen is pulling back the curtain on the brutal truths, the metrics that actually matter, and the insider strategies big brands pay millions to access.
If you’ve built a DTC brand that’s crushing it and you’re ready to take the leap into retail, this is your wake-up call: retail will eat you alive if you don’t know the rules. Each week, you’ll get no-fluff, battle-tested advice to help you go from hopeful entrepreneur to strategic retail partner.
The first episode drops September 30th—get ready, because it’s going to sting a little (in the best way). Subscribe now and let’s make some shiz happen in retail.
Resources & Links
🎓 Ready to grow your retail business? Check out Kristin’s freebie → Get Retail Ready Course
If this episode made you think "finally, someone who gets it"—you def need my Retailish newsletter in your life.
📲 Hang out with Kristin on Instagram → @kristinaengen