03. The #1 Thing Retail Buyers Actually Care About (and It’s Not Your Brand Story)

You’ve got the perfect pitch deck, a compelling founder story, and a mission to change the world but retail buyers aren’t biting. Why? Because you’re missing the one thing that matters most.

In this episode of Retail & Shiz, Kristin pulls back the curtain on what really drives buyer decisions: consumer intelligence. Forget the fluff—buyers want proof that your customers already exist, are loyal, and are shopping where you want your product to land.

Here’s what you’ll learn in this episode:

• Why your brand story alone won’t seal the deal in a buyer meeting
• How to leverage DTC data to prove demand and reduce buyer risk
• The 3 steps to building a customer profile that makes buyers lean in
• How to position your customer base as a strategic asset
• The immediate benefits of leading with consumer intelligence in your pitch

If you’re ready to stop hearing “we’ll be in touch” and start hearing “when can we place the first order?”—this is the episode you can’t afford to skip.

👉 Grab Kristin’s free mini-course Get Retail Ready to dive deeper into her 3C Framework and position your brand for retail success.

Resources & Links
🎓 Ready to grow your retail business? Check out Kristin’s freebie → Get Retail Ready Course

If this episode made you think "finally, someone who gets it"—you def need my Retailish newsletter in your life.

📲 Hang out with Kristin on Instagram → @kristinaengen