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Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
The essential podcast for founders who refuse to guess their way into retail.
Hosted by Kristin Engen, former Fortune 50 retail buyer, 15 years managing a $4 billion portfolio, now Chief Commercial Officer getting brands onto shelves.
Someone who's been on both sides of the table.
Each week: retail strategy, brand positioning, buyer psychology, the metrics that matter, the operational realities no one mentions, and the commercial intelligence that separates serious brands from hopeful ones.
No mythology. No sanitized theory. No advice from consultants who've never sat in the buyer's chair.
Just the unfiltered strategy that elite brands pay a pretty penny to access.
This is where branding meets buying power.
Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
05. Measure What Actually Matters: The Retail Data Every Buyer Cares About
Your product might be incredible but if you’re tracking the wrong metrics, it won’t stand a chance in retail.
In this episode, I pull back the curtain on the exact data that separates retail dreamers from retail winners. After 15 years as a Fortune 50 retail buyer managing a $4B portfolio, I’ve seen too many DTC brands crash and burn—not because their products weren’t great, but because they were focused on the wrong numbers.
You’ll learn:
- The real metrics retail buyers care about (hint: it’s not your follower count)
- How to set up your data tracker for clear, strategic insights
- Why context—year-over-year, month-over-month, and week-over-week—matters more than any single number
- How to connect events to outcomes so you can make informed, confident decisions
- A simple, no-fluff system to start tracking your sales velocity toda
If you’re ready to stop guessing, start winning, and speak the language retail buyers actually understand, this episode is your blueprint.
🎧 Tune in now and learn how to use data to turn your retail dreams into actual purchase orders.
Resources & Links
🎓 Ready to grow your retail business? Check out Kristin’s freebie → Get Retail Ready Course
If this episode made you think "finally, someone who gets it"—you def need my Retailish newsletter in your life.
📲 Hang out with Kristin on Instagram → @kristinaengen