05. Measure What Actually Matters: The Retail Data Every Buyer Cares About

Your product might be incredible but if you’re tracking the wrong metrics, it won’t stand a chance in retail.

In this episode, I pull back the curtain on the exact data that separates retail dreamers from retail winners. After 15 years as a Fortune 50 retail buyer managing a $4B portfolio, I’ve seen too many DTC brands crash and burn—not because their products weren’t great, but because they were focused on the wrong numbers.

You’ll learn:

• The real metrics retail buyers care about (hint: it’s not your follower count)
• How to set up your data tracker for clear, strategic insights
• Why context—year-over-year, month-over-month, and week-over-week—matters more than any single number
• How to connect events to outcomes so you can make informed, confident decisions
• A simple, no-fluff system to start tracking your sales velocity toda

If you’re ready to stop guessing, start winning, and speak the language retail buyers actually understand, this episode is your blueprint.

🎧 Tune in now and learn how to use data to turn your retail dreams into actual purchase orders.

Resources & Links
 🎓 Ready to grow your retail business? Check out Kristin’s freebie → Get Retail Ready Course

If this episode made you think "finally, someone who gets it"—you def need my Retailish newsletter in your life.

 📲 Hang out with Kristin on Instagram → @kristinaengen