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Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
The essential podcast for founders who refuse to guess their way into retail.
Hosted by Kristin Engen, former Fortune 50 retail buyer, 15 years managing a $4 billion portfolio, now Chief Commercial Officer getting brands onto shelves.
Someone who's been on both sides of the table.
Each week: retail strategy, brand positioning, buyer psychology, the metrics that matter, the operational realities no one mentions, and the commercial intelligence that separates serious brands from hopeful ones.
No mythology. No sanitized theory. No advice from consultants who've never sat in the buyer's chair.
Just the unfiltered strategy that elite brands pay a pretty penny to access.
This is where branding meets buying power.
Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
09. The Five “Love Languages” of Retail: How to Speak So Buyers Actually Listen
Ever wonder why some brands fly through retail approvals while others get the polite “we’ll circle back”? 👀 Spoiler: it’s not just your product — it’s your language.
In this episode, Kristin pulls back the curtain on what really got her brand, Filter Baby, onto Target shelves (in record time!) and breaks down the five communication shifts that can instantly position your brand as a retail insider — not an outsider.
You’ll learn:
✨ Why mastering your retailer’s unique “love language” is the secret to faster yeses
🛒 The exact terms that make buyers say “they get it” and the ones that kill your pitch instantly
📊 How to align your story with the KPIs your buyers actually care about
🗓️ The timing mistakes that cost brands an entire season of sales
💬 How to make buyers feel like you’re one of them — not another vendor to manage
If you’ve ever walked out of a buyer meeting wondering what went wrong, this episode is your retail reality check (with plenty of sass and strategy).
💡 Grab Kristin’s Story-Proof Scale Method — your shortcut to decoding what every major retailer wants to hear — for just $28.
Resources & Links
🎓 Ready to grow your retail business? Check out Kristin’s freebie → Get Retail Ready Course
If this episode made you think "finally, someone who gets it"—you def need my Retailish newsletter in your life.
📲 Hang out with Kristin on Instagram → @kristinaengen