.png)
Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
The essential podcast for founders who refuse to guess their way into retail.
Hosted by Kristin Engen, former Fortune 50 retail buyer, 15 years managing a $4 billion portfolio, now Chief Commercial Officer getting brands onto shelves.
Someone who's been on both sides of the table.
Each week: retail strategy, brand positioning, buyer psychology, the metrics that matter, the operational realities no one mentions, and the commercial intelligence that separates serious brands from hopeful ones.
No mythology. No sanitized theory. No advice from consultants who've never sat in the buyer's chair.
Just the unfiltered strategy that elite brands pay a pretty penny to access.
This is where branding meets buying power.
Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
14. The Ultimate SMS Strategy for eCommerce Brands Wanting More Sales
SMS marketing isn’t just “nice to have” anymore. It’s one of the fastest ways to boost engagement, drive conversions, and keep your brand top of mind… especially during the chaos of December. In today’s punchy, power-packed episode, Kristin breaks down exactly how to send texts your customers will actually respond to—not roll their eyes at.
From staying consistent (instead of popping in only during big promos) to injecting personality into every message, you’ll learn how to turn SMS into a true revenue driver. Plus, Kristin shares a hilarious story that perfectly illustrates what all great texting strategy has in common: connection, excitement, and real human vibes.
Whether you're already using SMS or haven’t hit “send” once, this episode will give you the clarity and confidence to text like a brand your customers love to hear from.
In this episode, you’ll learn:
- Why brands should stop “sleeping on SMS”
- How to make your texts feel personal, not salesy
- The two types of SMS every brand should be using
- How to pre-plan texts so you're always top of mind
- Creative ways to build hype, educate customers, and boost retention
- Why consistency matters even more than promotions
- How SMS strengthens community and buyer relationships
Ready to build loyalty straight from your customers’ lock screens? This episode shows you how.
And if you’re texting your audience but not yet positioning your brand correctly for retail buyers, don’t miss KristIn’s FREE Get Retail Ready Mini Training—your next step toward landing retail deals with confidence.
Resources & Links
🎓 Ready to grow your retail business? Check out Kristin’s freebie → Get Retail Ready Course
If this episode made you think "finally, someone who gets it"—you def need my Retailish newsletter in your life.
📲 Hang out with Kristin on Instagram → @kristinaengen