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Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
Most "retail experts" got lucky once and turned it into a course.
I spent 15 years as a Fortune 50 buyer managing a $4 billion portfolio—saying yes or no to Disney, Microsoft, P&G, and hundreds of scrappy startups.
Now I'm actively helping brands close 7-figure retail deals using the exact frameworks I used as the gatekeeper.
I don't guess what buyers want. I WAS the buyer for 15 years. Now I'm the strategist getting brands the yes.
Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
23. Retail Isn’t Romance: The Costco vs Walmart Decision
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There are founders who chase retail.
And there are founders who architect it.
If you’re saying “prestige” — but your first big anchor is a convenience play—yeah, we need to talk.
In this episode, I break down the real difference between Costco and Walmart — and why this decision affects:
• your price ceiling
• your brand narrative
• which retailers say yes next
• and how buyers categorize you
Retail isn’t validation.
It’s leverage.
If you’re evaluating retail options and you want to think like a buyer (not a hopeful founder) press play.
Then request a Viability Check if you want to know where you actually stand.
Resources & Links
🎓 Ready to grow your retail business? Check out Kristin’s freebie → Get Retail Ready Course
If this episode made you think "finally, someone who gets it"—you def need my Retailish newsletter in your life.
📲 Hang out with Kristin on Instagram → @kristinaengen