SaaSGenius
Your host Aurelie will be speaking to pioneers, founders, product leaders, and everyday power users to uncover how the best in SaaS and AI think, build and adapt. It is not a lack of choice. If anything, it's the opposite. Every week, a dozen next big things pop up, each promising to change your business forever. So how do you know what's actually right for you? Week by week, we'll tackle these themes and help you make the most informed decision possible.
SaaSGenius
Scale-up: Navreo.ai - Where to Begin with Sales and AI?
Ever wonder how to validate a startup idea without hemorrhaging your runway? In this conversation, Bjion Henry—founder of Navreo.ai and former Google strategist—pulls back the curtain on his journey from self-taught web designer to AI automation entrepreneur.
He shares the brutal truths about idea validation, including why 99% of cold email advice is wrong, the "politics problem" that kills great products, and the exact benchmarks you need to know before spending a dollar on customer acquisition. If you're tired of guru hype and want actionable intelligence from someone who's actually in the trenches, this episode delivers.
Talking points include:
- Why cold calling beats surveys for brutal (but valuable) market validation feedback,
- The exact email metrics that separate working campaigns from deliverability disasters,
- How to spot AI hype from genuine solutions, and why the fundamentals haven't changed.
Listen to find out more about:
- Why Bjion recommends starting with content and cold email before touching paid ads,
- The one interview question that instantly reveals who actually knows cold outreach,
- When you're too early-stage to work with an agency (and what to do instead).
Key segments of this podcast and where you can tune in to go direct:
[00:02:50] The "aha moment" that got Bjion into AI before ChatGPT existed.
[00:07:20] Why are most people asking the wrong question about AI (hint: it's about money, not magic).
[00:16:00] The dark secret about why agencies push new tactics that don't actually work.
[00:20:00] The exact email benchmarks every founder needs to know before scaling outreach.
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