Retail Media Vibes
Retail Media Vibes is your marketing lens on the world of shopping, commerce, and culture. Each episode brings fresh conversations with industry insiders who break down the stories driving how brands reach shoppers and how shoppers connect with brands. From big retail moments to the latest shifts in digital media, it’s your front-row seat to the strategies shaping the future of commerce.
We keep it smart, energetic, and actionable, mixing sharp analysis with good vibes so you walk away informed and inspired. Whether you’re a retail pro, a marketer looking for an edge, or simply curious about where the industry is headed, this podcast is made for you.
Join the vibe and stay ahead in retail media.
Retail Media Vibes
Latest Episodes
Why Local Media Matters More Than Advertisers Realize
Local media isn't dead; it simply outlived the panic to become a highly targeted engine for brand revenue. Mat Costa brings 25 years of publishing experience to expose how legacy newspapers evolved into modern ad agencies.Navigating the ...
Ep. 27 - Retail Media Vibes: One Year Later
Trust is the new currency in commerce, and brands failing to adapt will be left behind. To mark our one-year anniversary, Brad Godwin, Jessica Hendrix, and Tom Breeden return to unpack exactly how tech and talent are shifting.We tackle ...
Ep. 26 - Every Product Page Needs a Director - Part 2: Framing, AI, and the Media Plan Gap
A media click-through means absolutely nothing if the landing page is an afterthought. Brands pour massive budgets into acquiring traffic but frequently ignore the visual science required to actually convert a shopper once they arrive at the pr...
Ep. 25 - Every Product Page Needs a Director - Part 1: Words Get You Found, Images Get You Converted
A poorly directed product detail page is a silent sales killer on the digital shelf. With modern e-commerce moving faster than ever and shoppers heavily distracted, throwing basic pack shots onto a retailer's site simply isn't enough to secure ...
Ep. 24 - More Data, Better Decisions? Not Automatically
Data overload is paralyzing brand strategy instead of improving it. With retail media networks expanding rapidly, the ability to turn massive amounts of shopper information into actionable decisions is the dividing line between market growth an...