Retail Media Vibes
Retail Media Vibes is your marketing lens on the world of shopping, commerce, and culture. Each episode brings fresh conversations with industry insiders who break down the stories driving how brands reach shoppers and how shoppers connect with brands. From big retail moments to the latest shifts in digital media, it’s your front-row seat to the strategies shaping the future of commerce.
We keep it smart, energetic, and actionable, mixing sharp analysis with good vibes so you walk away informed and inspired. Whether you’re a retail pro, a marketer looking for an edge, or simply curious about where the industry is headed, this podcast is made for you.
Join the vibe and stay ahead in retail media.
Retail Media Vibes
Latest Episodes
Every Product Page Needs a Director - Part 1: Words Get You Found, Images Get You Converted
A poorly directed product detail page is a silent sales killer on the digital shelf. With modern e-commerce moving faster than ever and shoppers heavily distracted, throwing basic pack shots onto a retailer's site simply isn't enough to secure ...
More Data, Better Decisions? Not Automatically
Data overload is paralyzing brand strategy instead of improving it. With retail media networks expanding rapidly, the ability to turn massive amounts of shopper information into actionable decisions is the dividing line between market growth an...
The Most Underutilized Channel in Retail Media
Most commerce teams obsess over bottom-of-funnel search clicks and visual display ads, leaving one of the most effective conversion drivers completely untapped. Despite retail shoppers spending an average of 22% of their digital time streaming ...
What Brands Need to Know About Sparky, AEO, and GEO
The rapid shift toward AI search is causing massive anxiety for brands expecting optimal performance without a clear roadmap. With tools like Walmart's Sparky rolling out to the masses, figuring out how to balance traditional SEO with conversat...
Ep. 21 - The Club Channel Mindset
Treating the club channel like a standard big-box retailer is an expensive mistake that drains marketing budgets. Brands routinely dump capital into oversized packaging and assume the job is done, completely ignoring how membership dynamics rad...