SHeCOMMERCE

Episode 1: When Women Meet AI — The One Where We Interview ChatGPT

• Cristina Marinucci & Jacqueline Dynowski • Season 1 • Episode 1

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Welcome to Episode One of SHeCOMMERCE — where power women and real talk collide in the CPG world.

Hosts Cristina Marinucci and Jacqui Dynowski finally fire up the mics (and pour the drinks) for the first-ever episode — part launch party, part manifesto, and part “we’re really doing this” moment.

From Halloween chaos to coffee vs. champagne rituals, the duo kicks off with their signature blend of wit, warmth, and working-woman realness. Then, the conversation pivots from personal to powerful — diving into the mission behind SHeCOMMERCE: creating a sisterhood where women in commerce don’t just have a seat at the table… they own the mic.

But this debut comes with a twist: their first guest isn’t human. It’s AI. Specifically, ChatGPT — the world’s most talked-about digital colleague.

Together, Cristina and Jacqui explore how artificial intelligence is reshaping work, leadership, and creativity — and what that means for women. From adaptability and inclusion to bias and empowerment, this episode flips the script on fear-based tech narratives. Because when women lead the AI conversation, the future gets a whole lot smarter — and more human.

 Key Takeaways:

  • Women aren’t behind in the AI revolution — we’re the differentiator.
  • Inclusion can’t be retrofitted later.
  • Commerce is becoming a conversation, not a clickstream.
  • And the best tech still can’t replicate empathy, curiosity, or connection.

Whether you’re here for the laughs, the insights, or the sisterhood — this is where it all begins.

 SHeCOMMERCE: Bold Brands. Fierce Women. One Sisterhood.

SHeCOMMERCE:

Website: https://shecommercepodcast.com/
LinkedIN: https://www.linkedin.com/company/shecommercepodcast/


DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

SPEAKER_01:

I'm Christina.

SPEAKER_02:

And I'm Jackie, and this is Chi Commerce.

SPEAKER_01:

Where women lead the conversation.

SPEAKER_02:

Okay, we made it. Episode Zero. We've been talking about this for months. And now here we are with our shiny new mics. Although my mic is is missing an action today. Yeah. And I love the bling that shirt, Christina.

SPEAKER_01:

Oh. You as well. Let's show it. Where's this blog?

SPEAKER_02:

There's my love.

SPEAKER_01:

And there's my drink. I mean, yes, these mics, the shirts, the cups. We're really giving out the total main character energy here. If you're not in a She Commerce t-shirt and swag, I mean, are we even really podcasting?

SPEAKER_02:

Exactly. We came prepared, right? So, Christina, what is in your cup today?

SPEAKER_01:

Uh, boring, but some coffee. It's mid-afternoon here. Need a little pick-me-up, a little dash of cinnamon, and you know, a whole lot of ambition as usual. How about you?

SPEAKER_02:

Well, I like my ambition. Cider flavored. It's the song's out of the yard arm right now, and I'm celebrating episode zero.

SPEAKER_01:

Should we do a virtual cheers? Cheers. Cheers. Well, for anyone just discovering us, SheCommerce was born from one of those why not us moments.

SPEAKER_02:

We were celebrating the CPG Guys 500th episode. Shout out to our brothers and Vegas supporters, Peter and Shree. And realized we've been behind the mic for everyone else's story. So it was time to tell our own.

SPEAKER_01:

Yep. So we did what women do best, and we didn't wait for permission, nor did we ask. We built our own table.

SPEAKER_02:

And now we're asking you to join us. Have a seat at the table.

SPEAKER_01:

Because women in commerce deserve more than just a seat. We deserve the mic, the bling that mics.

SPEAKER_02:

But listen, before we get all serious and erswhile, it's Halloween week. What is happening in Casa Marinetti? Yeah.

SPEAKER_01:

We're going full Broadway over here. We're doing Wicked, a family costume. Of course, I'm Glinda, obviously. Tustos. But no, actually, I wish I was. But my youngest Indy actually stole my show there and told me I was assigned to play Madam Marbles, which I'm still coming to terms with. You know, the older white-haired sorceress.

SPEAKER_02:

Hey, that's right. Still magical though, and still sparkly, and somehow still running the show. Right? Meanwhile, in my house, my daughter is a vampire, my son is a ghost. I'm Morticia. I mean. Well that's what I do. Right. Um, my husband despairs. And uh we're hosting a Halloween party for 13 children, 11 adults while working, baking cookies, carving pumpkins. The schedule is planned to the minute. Oh, celebrating is not the only reason I have this cider in my hand.

SPEAKER_01:

You need that. Keep it flowing. But that's that's the kind of operational excellence they don't teach you in business school, Jackie. Oh, absolutely. That's your resume. Yeah. All right, so time to spill the proverbial tea. What's hot in commerce this week? Maybe we can kick it off with Shopify's new open AI integration, the one that everyone's been buzzing about. They're calling it the new era of commerce, and honestly, I don't think they're wrong.

SPEAKER_02:

I agree, Christina. This isn't just some back-end update, right? This is a whole new shopping experience. With Agentic AI baked into the um the process, shoppers can literally talk to the store. Um, we're looking at being able to ask questions, get recommendations, shop directly through embedded links, all inside one seamless flow. And it's it's it's like having your own personal shopper, but one who knows you.

SPEAKER_01:

Can you imagine? Uh where do I sign up? I need a personal assistant, and they actually, yeah, know me, anticipate my needs. I mean, it sounds like the perfect partner, actually. Um no more, no more search fatigue, right? No endless scrolling, all that. It's just intuitive and it it anticipates those needs for you. So I think conversational shopping is uh feeling more human again in that sense.

SPEAKER_02:

Yeah, I agree. And and that's the shift. AI isn't just changing the way the brands sell, it's changing how people decide. Commerce is becoming it's becoming a conversation, it's becoming a partnership almost a click stream.

SPEAKER_01:

Right. Or beyond it. Actually, beyond that clickstream, right? Yeah, like that relationship and it's connection-led commerce at the end of the day that we're talking about, and that kind of feels like like an algorithm, uh, less like an algorithm and more like an ally.

SPEAKER_02:

Yeah, I agree. I completely, completely agree.

SPEAKER_01:

All right, well, let's let's move on to our next big one: the PepsiCo, uh their bold new corporate brand identity that they released. Any thoughts there, Jackie?

SPEAKER_02:

I have thoughts.

SPEAKER_01:

I know you do.

SPEAKER_02:

So I'm in two minds about this, Christina. If this was a brand new brand, I would love it. You know, I love the logo itself as a story, right? It's grains and and uh guzzling, and it's um incorporating smiles and customer centricity within it. You know, I was reading about the logo uh a couple of days ago and when it when it came out, and I love the thinking and the ethos and uh behind it and the symbolism, and and it's fresh and it's clean, and it's oh so pretty. But um uh or I should say what I also love is that it includes the other brands as as part of the grain and guzzle, right? But you know, Christina, I'm a child of the 70s and 80s, man. I mean, the the the logo is nostalgic. I look at it and I I I immediately smile because I'm thinking of the trips out with friends and sharing a Pepsi with my high school crush, you know. Who straws, hashtag Hi Jane, always. Um camping overnight in uh in the desert because you know, grew up in Divide. So so I'm kind of conflicted. If I think if I was if I didn't have all those memories attached, you know, it's logos are like a song or like a picture, you know, for me. Um oh god, I get so invested in these things. But it brings back the memories. But if it was, if I didn't have those memories associated to it, I think I would, I would really just wholly love it.

unknown:

Yeah.

SPEAKER_01:

I I love the strategic intent of uniting those brands under one mission. And it it is clean, it is sharp, all the things you said, and it is unapologetic, right? It it is about that. I do think it honors the tradition and the nostalgia. It's not too much, it's not a revolution, it's an evolution, and I think it's a a a good reflection of where they're headed more strategically. So it's not just a logo, you're right. Like it is a message, and I do think that it showcases how that heritage, that nostalgia can really evolve with times and you know, not lose its soul in the process, which is really important to stay true to.

SPEAKER_02:

Yeah, I like that. It's sort of legacy meets momentum.

SPEAKER_01:

Exactly.

SPEAKER_02:

Yeah, yeah. No, okay, I'll I'll go with that.

SPEAKER_01:

You'll allow it. Okay. Um, so our last topic and our hot topics is um for women in leadership spotlight. And this one hits close to home to me.

unknown:

Yes.

SPEAKER_02:

Huge, huge contr uh congratulations to Aisha Khan, who just stepped into her new role as head of retail media and digital commerce for Unilever US at WPP Media.

SPEAKER_01:

Yeah, uh I can speak firsthand. Aisha's a total trailblazer. I knew her back in the JJ days where we worked together on the consumer side, and she led Amazon and Pure Play. And even then, she had that sharp strategic mind and that unstoppable drive.

SPEAKER_02:

And you know, and she's steering retail media strategy into um into this this this for, I should say, this behemoth of a CPG brand. I mean, that's not just a move, right? That is a moment.

SPEAKER_01:

Yes. And I think a women like Aisha who remind us that the the future of commerce isn't just digital, is decidedly female. We love that. So celebrating you, congrats on your new role. Much deserved.

SPEAKER_02:

Completely.

SPEAKER_01:

All right, well, now for the exciting part of today. Um, we have our first guest, and today's guest is not a founder, they're not a CMO, not even a retail executive, but she might just be the most talked-about co-worker in all of the world right now, in every industry, no matter where you sit. And she can be quite divisive, can't she?

SPEAKER_02:

She's tireless, she's brutally efficient. And depending on who you ask, she's the best assistant ever. Or she's coming for your job.

SPEAKER_01:

Any guesses? Well, we're talking about AI and specifically ChatGPT, our very first non-human guest on SheCommerce. So, welcome. Welcome, ChatGPT, to the conversation. Let's get into it. We're gonna ask some questions and see how ChatGPT responds, and we're gonna focus this conversation around how AI is changing the way women work, lead, and create. So let's get into it. Question one: Do you think women adapt better than men when it comes to change?

SPEAKER_00:

Adaptability itself isn't gendered, but women have practiced it more. They've had to flex across industries, life stages, and expectations not built for them. That constant recalibration creates resilience. When disruption hits, women are often faster to contextualize and humanize it. They don't just adapt to change, they metabolize it into momentum.

SPEAKER_02:

So basically, based on what uh our friend chat GPT said, uh women are the original beta testers for life, right? Always in development mode. And if we look at the science, we were also far more adapted to bringing in our sisters for change. Am I right? You're right. Before life partners, who did you turn to with for all your big life moments, Christina?

SPEAKER_01:

Girl Squad.

SPEAKER_02:

Absolutely.

SPEAKER_01:

So I think it really shows then that constant iteration and how there's zero release notes. But you know, women are really gonna lead the charge here, right?

SPEAKER_02:

Yeah, exactly. So looking at question number two, um, how do women approach working with AI differently?

SPEAKER_00:

Women tend to view AI less as a threat and more as a partner. There's more curiosity, more reflection on how it integrates into real work. I see women leaders focusing on responsible use, asking, what problem are we solving? Rather than what can this tool do? It's a difference between adoption and alignment. Women often prioritize the latter.

SPEAKER_01:

Yeah, no, that's so true. I've seen women approach AI as more augmentation to their current, you know, workflows and processes and tasks. It's not just automation, right? It's about enhancing that value add of the creativity, but it certainly doesn't erase the humanity part of it.

SPEAKER_02:

Oh, completely. Um, and I I think that the way that women consider AI is is always with a touch of humanity, and like you say, all when you say augmentation, it's about doing things better, more efficiently, and never from a point of replacement.

SPEAKER_01:

Right. No, it's evolving, right? For sure. Alright, next question. What are the best ways for women to stay relevant and career ready in this new AI-driven world?

SPEAKER_00:

Three things. One, learn the logic. You don't need to code, you need to command. Understand how AI thinks so you can direct it effectively. 2. Use it to amplify your edge. Automate the admins so you can invest in strategy, storytelling, and influence. 3. Stay networked. The women who share prompts, insights, and experiments are the ones evolving fastest. Learning is social now.

SPEAKER_02:

So, instead of fearing it, women should basically treat AI like a new gym membership. Which I have and need to use better. You get stronger when you show up regularly and consistently.

SPEAKER_01:

Yeah, I love that. And that would mean no skipping leg day. Or in this case, maybe it will be skill day. But no, you have to you have to put in the work to get the rewards. And I think like anything else, that means leaning into it and really taking the time to to explore, to test, to you know, read up on it, try out the new things, all of that is going to be important.

SPEAKER_02:

Agree. Now, question four, chatty. Does AI affect women differently? And if it does, what do we do about it?

SPEAKER_00:

Yes, because AI mirrors the data we feed it. And that data often undervalues women's achievements, tones down their language, or sidelines their representation. Bias at scale becomes inequality on autopilot. The solution isn't to step back, it's to step in. Women need seats at every table where models are built, data sets are selected, and governance is defined. Inclusion can't be retrofitted later.

SPEAKER_01:

Inclusion can't be retrofitted later. I mean, talk about a mic drop moment. Thanks, Chatty. Print the t-shirts. In fact, yeah, print the t-shirts. We need those t-shirts.

unknown:

Yes.

SPEAKER_01:

Um, but no, it's a really great point. Women need the seats at every table, and we do need to make sure we're showing up in those conversations so that we aren't um continuing to project any of those biases that might exist, right? And amplifying those gender inequalities, as you rightfully said.

SPEAKER_02:

Completely. And you know, the the AI might be artificial, but the future of leadership, it's still and for the foreseeable, very deeply human. And you know what I love about these responses though? Women have always led with empathy. Bizarrely enough, even the dictators have always the female dictators, even the female dictators have led with empathy, curiosity, and adaptability. Um, and those are the exact AI skills, or I should say, those are the exact skills that AI cannot replicate.

SPEAKER_01:

Right.

SPEAKER_02:

They can't. It's emotion.

SPEAKER_01:

As you rightfully said as we started, you know, is this something you welcome or something you're worried about stealing your job? And I think it it's not about competing with the technology, it's about leading, like you said, through humanity. And and that's why this conversation we're having right now really matters because that next generation of technology should sound more like us. And you know, women are not behind in this revolution. We are the differentiator here. So absolutely.

SPEAKER_02:

And I and I think absolutely too, Christina, that um what we need to understand is and this is a theme for today's episode because we've said this a few times. Evolution. Evolution is absolutely key. You know, we started off in the world um millions of years ago with rock and wall, and we drew on rocks, uh, on the rocks, right? Uh on the walls with with these with these colored rocks and stuff. And we're now using CAD. So if we stuck we if we stuck to just doing it the same way, we would still be rubbing two sticks together trying to get fire. It's evolution, it's learning, it's progress. Yeah, and it means that this is something that you have to do too, right? You've got to evolve with the moment.

SPEAKER_01:

Evolve or get left behind.

SPEAKER_02:

Yeah. Facts.

SPEAKER_01:

All right. Well, I think that's a wrap. On our very first she commerce conversation. Oh my goodness. Don't worry. We're gonna be back very soon with our first official human guest this time. And trust us, you want to be in the room for that one. She's dynamic, lots of great energy. She is a boss in every sense of the world.

SPEAKER_02:

Oh, yes, she is a pocket rocket, but not so pocket. Very definitely rocket. So subscribe, follow us on LinkedIn, and join the sisterhood in shaping the future of commerce.

SPEAKER_01:

Yeah, thanks for tuning in to Chi Commerce.

SPEAKER_02:

Bold brands, fierce women, one sisterhood.

unknown:

Amen.