Dealer Tech Talk
Dealer Tech Talk explores how technology is transforming car and motorhome dealerships. Each episode breaks down tools, systems, and strategies that help dealerships become more efficient, profitable, and customer-focused.
Our audience includes:
- Independent / Franchised car & motorhome dealers
- Dealer group managers
- Industry professionals looking to learn about dealership technology
Dealer Tech Talk
Dealer Control vs Marketplaces: Who Really Owns the Customer? | Episode 13
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Dealers invest heavily to bring customers into their ecosystem.
But too often, that journey gets broken.
In this episode of Dealer Tech Talk, Simon Verona is joined by Gary Monaghan, Founder & CEO of Digital Remarketing Solutions and part of the team behind Freeway Motors.
Together, they explore how dealers are losing control of the customer journey — especially when it comes to part exchange, stock sourcing, and third-party platforms.
In this episode, we cover:
• Why stock sourcing is one of the biggest challenges dealers face today
• How third-party platforms sit between dealers and customers
• The concept of “dealer-first digital” and why control matters
• Why part exchange is often the weakest part of the digital journey
• How remote vehicle appraisal is changing the process
• The problem with fragmented customer journeys
• How Freeway Motors enables dealers to retain control while still accessing wider markets
• Why integration between systems is critical for the future
If you want to reduce friction, improve conversions, and keep control of your customers — this episode is a must-watch.
🎧 Available on Spotify, Apple Podcasts, and Google Podcasts
📥 Download guides at https://www.dealertechtalk.uk/guides
I'm delighted to be joined by Gary Monahan. What's the biggest issue you see that they have today?
SPEAKER_02I'm going to use the word control because a lot of these or from from in my opinion what I've been observing is they don't necessarily provide the next big car for the consumer either. Twenty, thirty years ago, dealers have always managed onto where we come in in used cars, grab the attention of the consumer to hit their website. So you need to give the beer or equip the dealer with the tools to keep that consumer in that in that journey, in their journey, rather than allow it to drift off into other platforms.
SPEAKER_00Welcome to Dealer Tech Talk, where we explore how technology is transforming dealerships. I'm Simon Verona, and today I'm delighted to be joined by Gary Monahan, founder and CEO of Digital Remarketing Solutions and the team, part of the team behind Freeway Motors. Gary's built something that is genuinely different, dealer-first digital company infrastructure that helps retailers embrace online convenience without losing control of the customer relationship. This podcast is sponsored by DMS Navigator, the dealer management system to help you be more efficient, deliver better customer service, and improve profit. And also by my auto companion, increasing customer retention, keeping buyers connected, and improving lifetime customer income and profit. And welcome, Gary.
SPEAKER_02Thank you, Simon. Thanks for the invitation.
SPEAKER_00Really good to see you here today.
SPEAKER_02Sure, no problem. Well, I've been involved in the the the automotive industry for well over 30 years, Simon. Didn't start in tech, I started in leasing, uh, where I um I worked for uh uh in the remarketing department, so I did all the the return, the collections, the damage recharge, uh the setting of the reserves, and then ultimately the disposal through the uh at that time physical auction. But what that gave me was the um the knowledge of the flow of that process, which was very manual in those days, including paper vehicle inspection reports, uh T card systems, uh things like that. So I took that grounding and uh questioned why do we do why do we do it this way? And can we make it more digital? So I set about doing that and I built an imagery management system which was ultimately designed for the leasing sector, but ultimately ended up working for manufacturers and the OEMs. So that's where I got my experience from OEMs because I learned the flow from manufacturing vehicles to the importer to the distribution to the dealer network and how the dealer network needs to keep the stock fluid at dealer level to buy more cars from the manufacturer. Um so yeah, it was uh uh a good experience which gave me the knowledge to build the systems that we do now because ultimately we we understand how these things work in the commercial world, if that makes sense.
SPEAKER_00Brilliant, brilliant, brilliant. Um, I guess fantastic. Um I thought talking about dealers and obviously you work with dealers, when you were discussing with you or talking to dealers, what's the biggest issue you see that they have today?
SPEAKER_02The number one for me, I think, ultimately is stock sourcing at the minute. Um there are other areas, I guess, that they're that have the challenges, but ultimately stock sourcing, and I think that's more prevalent now because if you go back to 2020 and dare I say that COVID word, um if there's no new car production for three years, then it ultimately means that there's less used cars coming back three years following that period, and I think that's what we're seeing now is a number of uh I mean the new car supply is returning, but we won't see the effect of that until 26-27 when those volumes come through with used cars. So ultimately, today we've got a shortage of used cars, and to add to that, we've got increased competition on the dealers' house. There are a lot of car buying services that are not necessarily retailers, the fulfilment for remarketing channels. So ultimately, they're after the same vehicles that the dealers are after to put through their infrastructure, which ultimately may have a buyer's fee attached to that. Um, so yeah, uh sourcing is a challenge, I think.
SPEAKER_00I think yeah, so I guess even the ones that are are buying from the public and then remarketing, all the dealer is seeing is an inflated cost to them because it's gone through an extra an extra channel before they get it effectively.
SPEAKER_01Yeah, totally. Totally.
SPEAKER_00I noticed when I was reading up uh uh about you that you used the word uh on the phraseology of dealer first digital. Um what is what is dealer first digital? What does that mean to you and why does that matter?
SPEAKER_02I'm gonna use the word control um because a lot of these, or from from in my opinion, what I've been observing is these other service providers position themselves in between the dealer and the consumer. They don't necessarily provide the next new car for the consumer either, they're simply offering a disposal service. So for me, dealers have always, if you go back 20-30 years ago, dealers have always managed the consumer from finance, from after sales, from uh part exchanges. But over the years I've observed, you know, take for example tyres, batteries, and exhausts. You know, that's outsourced to QuickFit now and those types of operations where it used to be a dealer operation as an after-sales service. And finance, you don't necessarily have to get your finance through a dealer anymore, you can go to an independent who are purely putting together the finance package outside of the dealer world. So we and there's nothing wrong with that, I'm not criticising that, but ultimately, when it comes to where we come in in used cars, is the dealer pays marketing to grab the attention of the consumer to hit their website, and so you need to give the deal or equip the dealer with the tools to keep that consumer in that in that journey, in their journey, rather than allow it to drift off into other platforms. So rather than and and put a fulfillment service around what we offer, we simply give the technology to the dealer to manage their customer and allow them to keep control of the customer, the margin, and the retail deal.
SPEAKER_00So I I presume okay, that's the key thing in there that I heard, of course, a lot of these um you know, these other service providers, um, they're only dealing with one part of the consumer transaction. Uh, and generally, if a consumer is selling a car, more often than not, he's buying a car. If he's financing a car, then that's obviously the you know, we're getting the buying side of the setting the potential selling a car to a d to that person, he's probably got a part exchange that he wants to get rid of somewhere. Uh, and what I think that what you're saying is the problem there is through all these third parties, but even just with one part of the transaction, the dealer who maybe who's actually fulfilling that part is not able to see the other half of the transaction. Um, they can either buy a car but have no visibility of what the customer is doing in terms of selling his in in buying his new car because that's that's they're disconnected from that, and vice versa, if it's coming say from a finance provider, they get the you know the the the the car they're selling, but they don't really understand what's happening with the part exchange, so they're losing the opportunity on both sides.
SPEAKER_02Uh yeah, I agree with that, and I think where a lot of focus has been on you know retail sales in terms of describing the car accurately with 40-50 images and great um you know websites with all these finance uh applications built in. But when it comes to the part exchange, it seems to be just uh a web form that comprises a registration number, a mileage, and contact details. Um, some will give a valuation, um, but sometimes that can be a disadvantage to the dealer because if they're trying to give a valuation based on a descriptive uh piece of text from the consumer that says, I think my car's in average condition, then essentially, if you give an algorithm price based on average condition, ultimately those customers have been elsewhere anyway and research the market, and other providers will give a clean valuation uh as an unseen vehicle to attract the customer into the negotiation with them first and then adjust the price thereafter for condition and spec. So we're looking to change that uh and empower the dealers to be able to extract more data for the consumer uh in order to return a more personalized valuation based on condition and spec.
SPEAKER_00Okay, so and I'm I'm guessing that that's the what your digital remarketing solutions company does in terms of allowing the dealer to do that. Tell me a little bit how how how that actually works in practice. I mean, what's the what's the digital journey that a consumer, a dealer go through in terms of that that that part of the solution you offer?
SPEAKER_02Yeah, it's it's fairly simple. Um, there's there's no uh heavy IT involvement, uh, which is good news for the dealers, um, and it doesn't necessarily have to replace the form that they've already got for that uh light touch of data capture, such as name, address, uh, registration, number, and mileage. We simply plug in our technology as part of that user journey, um, giving the consumer the choice to either ultimately take the vehicle to the dealer to receive a final valuation based on condition. But if it's not you know a good time for the consumer or the geography involved where the dealer's too far away, they've got the new car that they want, but they're they're 50-60 miles away, and the consumer's not prepared to drive 50-60 miles to understand what their vehicle is worth. Um, then that's where we offer the choice to the consumer to remain and engage with that dealer by saying, Well, if you click on this link or scan this QR code, then you can actually perform a remote self-assessment of your own vehicle on your driveway to get to provide the dealer the opportunity to review the cosmetic condition of your vehicle remotely, uh, and in return be able to offer a condition-based valuation as opposed to an algorithm uh price.
SPEAKER_00Okay, so it allows you to capture that customer details straight away, get an accurate uh data to actually do a good evaluation to you're not then chipping the customer later on. Uh, and obviously you're pulling the customer in quite an early stage, I guess, so you have the opportunity to sort of say what car are you buying as well, and actually then engage the other half of the journey as well.
SPEAKER_02Absolutely, because um ultimately the the part exchange price is a big factor in the cost of change, so the the higher you can give the more money you can give for the part exchange, the less you have to discount off the retail price. And let's be honest, you can't really discount much more off the retail price anymore because the internet and the price indicators are actually to compete for that customer in the first place. You've got to give your very best retail price. So, um, you know, being able to control the the valuation on the part exchange and give strong money if it's a car that you want for retail stock and go again with, then ultimately the idea is to drive down the cost of change to the customer, make it affordable, and then you know, potentially even get them more passed on finance because um the the monthly payments are cheaper.
SPEAKER_00Okay, yeah, I understand that. That makes that that makes a good deal of sense. Um, so I mean, obviously, your uh you know the in the dealers are using similar services from people like motorway or carwale. Um I'm guessing your solution actually complements those solutions as well uh in terms of in terms of what what they do. Where do you see the difference between between the two?
SPEAKER_02I I I think you know dealers support those services because they are a a source of of inventory. But if you if you really study that in detail, the the these um uh uh suppliers, they don't I think dealers have a real advantage that they they've got the car the customer wants, they've got the next new car the customer wants. If the customer starts to place vehicles on motorway and carwell, which is fine, and they get that logic, but ultimately it it breaks a single journey for the consumer where they could do a key for key exchange with the dealer if the dealer was able to give more money for the part exchange. By going to these other services, then it for the consumer they have to do two transactions, they have to transact with one of these service providers to dispose of their car and then go back and then deal, you know, uh be without with a better vehicle for a period of time and then go and try and source the new car. And so there's a bit of friction, I think, there for consumers. Um whereas a dealer could actually do all that transaction in one and offer a seamless experience, providing that they can meet the expectation of the part exchange valuation, which leads me on to if the car that's been offered in part exchange is a is a nice retailable car where the dealer will go again, I'm guessing the dealer will give and spend a lot of time trying to acquire that vehicle because it's almost like a double transaction, then they sell a new car and they gain a new car for start to go again. But if it's a if it's not a car for them, and let's say it's a a seven-year-old 60, 70, 80, 000 mile mission cash car that doesn't fit that dealer's profile, I question how serious they are about valuing that vehicle or whether it's just an average valuation they give, which ultimately pushes the consumer elsewhere because they've already done the research and now they can get more money for that vehicle. Whereas if they you know work that that lead harder on the part exchange, and we when we I'm coming on to the point now why we've built free-way motors, because ultimately we recognise that all the all dealers won't be able to buy every part exchange if it doesn't fit their retail profile. But what they could do is we've made it so that they can share the profile of that consumer vehicle into a wider network where it might just reach the next retailer of that vehicle that do retail six-year-old 60, 70, 80,000 mile cash cows, but ultimately it's allowing that dealer who's got the engagement with the consumer in the first place to say we don't buy that vehicle, but if you leave it with me for 24 hours, we're gonna share the profile that you've created for us, we're gonna position that into a network of trusted uh retailers who do retail that vehicle, will obtain an underwrite, and it might be that you know the initial dealer might think the cow's only worth£3,000, but to another retailer, they might think, well, that's four and a half thousand pounds, so we'll offer four and a half thousand pounds. Then there's an extra£1,500 to put into the margin into the deal to bring down the cost of change to allow that dealer to be able to maximize every opportunity and give the consumer a seamless transaction.
SPEAKER_00Yeah, that's really clever. I like that. So, yeah, I love that. So it's actually allowing a dealer to not lose the sale of the outgoing car purely because he's the part exchange that's being offered to him is not one that he wants or wants to take a risk with. He can actually put that out through the freeway marketplace, allow other dealers to underwrite it where maybe they are fitting that and do want that stock, and let them to carry on and do the deal and cat and still actually do a deal with the customer. So I like that, that's brilliant. Correct, that's that's genius.
SPEAKER_02And to uh to add maybe a little bit more um uh icing to the to the cake, there's no buyers or sellers' fees for freeway, which means that the audience that's looking at that uh vehicle for underwrite can absolutely give strong money for the cars because there's no other charge other than logistics, which means again they can help out the original dealer by giving strong money uh and then ultimately drive down the cost of change, as I said, and make it more affordable and seems for the consumer.
SPEAKER_00So the ultimate beneficiary there is the consumer is getting a better deal because of going through that process.
SPEAKER_02Well, it it's simplifying the process for the consumer because they've engaged once with the dealer. Um, it's making it simpler for the dealer to assess a vehicle that might not necessarily come in at that point if the consumer's not ready to visit the dealership in that point in time, but allows the dealer to get more data to assess the valuation of that vehicle from a condition-based, cosmetic condition base, and then ultimately, again for the dealer, is with a single click, if it's not a car for them, they can share that vehicle profile with a wider community to assist in the underwriting process. And this this idea was not just sort of me waking up one morning and thinking that might be a good idea, it's born from experiences where I've myself have been into dealerships uh with party exchanges uh physical on a Sunday afternoon, and they've rang up a group buyer and said, I can't get hold of the group buyer, so can you come back tomorrow? Or do you only think your car's worth this? And they've bid conservatively because they're not the experienced group buyer. But to me, as a consumer, well, I'm not going back there because they've offered me less money than I've been able to source on the internet, so I'm gonna go where the I'm gonna follow the money. Um and then equally, Simon, I've done some you know, genuine uh I won't call them mystery shopping, but genuine inquiries where I've been looking for a car myself. Um and and the dealer's been in London, I've described my parts exchange, and they've said, can you bring it to see me? And I'm not gonna travel 200 miles based on who might buy my parts exchange.
SPEAKER_00So there's a long way to go just in case, isn't it? Yeah, yeah.
SPEAKER_02So that's forced me to go to local dealers um where I'm I'm maybe more motivated to do that journey. Um, there's an example. Um I had a Range Rover that I'd had for three years, um, and I wanted to trade it. Uh and the dealer was I'll name them, JCT600 in Bradford. Um, they had a BMW that I was interested in. Um, I put my Range Rover on them sites uh that that would give me uh valuations, uh£28,000, which is what I got uh as a valuation. I spoke to the dealer in Bradford and said, if I can send you a link, the profile of my Range Rover, would you have another look at the price for me? So I sent the link to them, they uh assessed the vehicle. Fortunately, they had a Land Rover franchise within group. They then passed on the link to their uh group buyer and they come back with£32,000. So that was a£4,000 increment uh over the the average I've had are£28,000, and what that did is the new B and W that bought was£35,000 uh and it was a£3,000 transaction to change, but that could have been a lot more had I have done uh a Broken Journey, and equally, Simon, there's been experiences where you know dealers have said to me, you know, or the salespeople, it's not a car we will buy for part exchange, Gary, but have you tried motorway or carwell?
SPEAKER_00Yeah, that's that's great, Gary. That uh that that's uh I can get get how that would work here in the real world. It sounds like you uh you're very much like me and and test out what you're doing with systems by actually mystery shopping dealers and seeing how they react to things in the real world, um, which I do very, very often as well. Um, so I guess in that that that gives um a good opportunity for dealers where today they're actually actively pushing dealers back out to some of those third-party services if they can't give a bid to a to a customer on a part exchange, then today they might be saying, you know, it's not really a car for us, and maybe you should be trying we buy any car, or maybe putting it out to Carwell, it allows them to keep them within their own kind of dealership uh sphere.
SPEAKER_02Yeah, and and uh again, Simon, um I've had some experiences of that um recently where uh genuinely looked to try and pass exchange my car against a new vehicle, and because it's not a vehicle that fits that dealer's retail profile, they've actually suggested you know, sh uh have you tried you know, we bandy car or motorway? Um, and essentially give me back the problem. So I then obviously you know got to solve my own problem by selling my car first before I can go back to them, which I might not never do now because essentially I might have a second thought that says, Well, actually, I found another car now. Whereas if that dealer would have sort of helped me and said, Okay, we can we can help you with that, then I probably wouldn't have shopped anywhere else because I would have felt that someone's actually working the opportunity and helping me assist me by changing my car and disposing of my other uh my part exchange. So um, yeah, interesting. And that I guess living through the customer experience and looking at that friction is what's led me to sort of design these new um pieces of tech to overcome that, not to replace, but just to make it more seamless and frictionless, frictionless, not just for the consumer, also for the dealer as well.
SPEAKER_00Okay, that's that's that's that's really interesting. Um, thinking of the dealer as well, I'm guessing, just thinking about it, that freeway has a uh a secondary um job as well or within the dealership, is it can give them ability to deal with stock management and overage cars and give an opportunity to to move those cars on quite easily to other dealers where they might be they might be more useful for them.
SPEAKER_02Uh absolutely, um yeah, and and I'll be honest, Simon, there you know there are other platforms that are built for that for trading of overage stock, um, but where freeway's primary um uh uh cause is to work further upstream, so whilst the vehicle's still in the control of the consumer before it even becomes physical at the dealership, but you're right, if that car becomes physical at the dealership um and they want to you know send it onto freeway, they can do. But here's the thing: we don't mind powering some of these other platforms either. So essentially the admin portal that we create for viewing the remote self-assessments that we create is almost like a switchboard that says, actually, yes, you can put your car to freeway, you can push your cars to other um uh other platforms, and because we don't make a buyers or sellers fees off that, we're free to do that, um, so we can integrate in and make it even easier for the dealer to distribute that stock and giving that dealer the choice, not sort of forcing them into the way we want them to be, but saying, Well, it's your it's your platform, your data, a bit like you, Simon, and DMS Navigator, you're flexible and you can actually uh allow the dealer to make the choices in the way that they want to run their business, not try and shoehorn them into an operational process that you're selling.
SPEAKER_00Yeah, I I think that's yeah, I think it goes back and I think it goes back to that dealer first concept you said to start with, it allows a dealer to choose the journey they want to and keep control of that journey. And it's similar to the journey that I go through, you know, my in my day job. I think you know, part of me is to is what we do is to make the journey at the dealer end, but also linking to the consumer much, much, much simpler. So, I mean, you know, from our perspective, if you think about, you know, give an example, putting it into your concept, then what you're doing with the with with the appraisal, you know, if you've got a uh a dealer, a customer that you're talking to, say on the telephone, who's rung in asking about a new car that he wants to buy, and you're discussing with him, okay, you know, we've got a part exchange, and he goes, Yeah, I've got one. What do you think it's worth? You can you know, from within it within our system, the way we would do that is have a little button within our CRM that allows you to automatically upload it into a platform like yours. The customer would then get an email to say, do your remote appraisal. The remote appraisal would then come back into our solution, and and that's kind of how we would work to join that, make that make that that journey as simple for the consumer, but also really, really easy for the dealer to do that. Um, which kind of leads me in, I think, to kind of think things obviously you've got these platforms up. What what's your next thing? I mean, is integration you talked about integration with third parties in terms of uh other trade platforms. Is that is that a big thing the moving forward about joining that up into other ecospheres?
SPEAKER_02Yeah, absolutely, and you mentioned some great points there, um Simon, in respect to you know the dealers DMS because I'm I'm now again thinking that the dealers control deals through a central system which is a DMS or a CRM system, um and it it's even though we've got a good piece of tech to enrich that part exchange journey, we don't want to create friction that it's another system for the dealer to actually use in the dealership. Uh, and secondly, um typically for the remote self-assessment at the minute, it takes the consumer about five minutes, they don't even really know that they're doing an appraisal because we've made it that simple for them to actually engage. Uh, and we've done over you know eight, eight, nine thousand consumer appraisals now, so we know that the front-end uh application is correct. But the advantage of working uh with integration is that I've looked at the first page of the remote self-assessment that we provide, and it's very, very similar in terms of data capture that you would track in a DMS or a CRM, such as the registration number, the mileage, the customer's email address and mobile number. So, what that allows us to do is to take that information that's been uh captured by the dealer its source and start the appraisal on behalf of the consumer to trigger an event like an email or an SMS to the consumer to say you don't need to put your registration number in again or tells you details, we've already done that for you. All you really need to do now is add the images in a structured way that we've asked you to and just answer these final questions. So that five-minute appraisal now becomes a two-minute job, so it's even quicker.
SPEAKER_00Yeah, so you're literally making it much, much quicker for the consumer. And certainly, one of my complaints that I deal with from dealers all the time when I'm talking to them is the the system overload, number of systems they have to use to actually get a deal done. And I've got personal experiences, you know, the same way as you have, I've been to dealers to buy cars, and I'm always mesmerized how many different systems a sales exec has got to type the consumer details in, the car details, and the power exchange details in in so many different touch points. You know, you've got the CRM, you've got the finance proposal, you've got the power exchange appraisal, you've got if you go in, you know, look at a new dealer and a new car that's been bought, the configurator for the manufacturer often asks the customer details, and you've got you know, and it just so feels so disjointed, it's hard work for the sales exec. But worse than that, the customer sees it. It can feel that there's that friction in there all the time. Uh, and if you know, and by joining sort of systems together and handing over nice and easy makes it easy for the sales exec, it makes the process simple and it gets used more. I think that's that's the ultimate. You know, the you will find that they you know you are using that, you know. And I've seen it where you know you where where there's where a sales exec or people in the dealership will actually think, oh god, if I do that, that means I've then got to go and load that into another system. So I'll tell you what I'll do, I'll just tell the customer to go and do something else. I'll go and tell a ring we buy any car because it's easier for me, uh, and obviously removes that friction completely in there. Yeah, that's cool. Okay, um, right, just to kind of wrapping up, I think if you were to sort of have a dealer sitting in front of you today, what's the one bit of advice you would give them, something that they can do today to make their life better in kind of the this whole area?
SPEAKER_02I I'm a big advocate of um try things, try things and fail. Because until you try them and you fail, you don't know whether they're gonna work for you, but that requires um effort. Uh, and there's a I heard a phrase the other day um to get something that you want, you have to do something you never did, right? And there's loads of these analogies I think are great. And Thomas Edison is is another one who invented the light bulb, he got it wrong 10,000 times, so someone see that as failure, but he sort of said, Well, that's 10,000 reasons where I got it wrong to get to the one the 10,000 first where I got it right. So, my advice to dealers is is be open, um, review your part exchange journey, challenge the process yourself. Um, is it enough? Do you get enough data from the consumer to actually be able to give them evaluation? Um, and and take advantage of of trials because free trials will give you that experience to know whether it works for you, and you know, even if it doesn't work for you, you can give uh constructive feedback. You know, one of the things we like is we think that we've got it right, but there's always there's always a uh a little nugget of of information that says we never quite thought of that. We're gonna take that on board and we're gonna refine our proposition because yeah, we we overlook that and we'll we'll put that into the next edition.
SPEAKER_00Yeah, I think that's I think I think that that trialling, and and I'm guessing from that you offer a trial, so um so we'll we'll we'll put the uh we'll put the details into the show notes so the people can can link to you if they want to try you out.
SPEAKER_02Absolutely, and we do the trial because we're we're so confident, you know, we've got good proof of concept now in case studies, and um you know our free trial is is is it's just the confidence in our ability that we deliver.
SPEAKER_00Thank you, Gary, that's for joining me today. I think that's been really awesome. I think uh I've certainly learned a lot at during during uh this this discussion um and see how dealers can really start to take control of that whole acquisition of cars in in that area for consumers. Um we've also got some dealer guides that uh and there'll be one relating to this episode that's available on our website https slash www.dealatechtalk.uk slash guides. Um finally thank you for listening to this uh dealer tech talk. Uh don't forget to subscribe on Spotify, Apple Podcasts, or wherever you look uh for your episodes, including YouTube. Um and thank you again to our sponsors, DMS Navigator and Miles Companion. Uh I'm Simon Verona. Join me again next time for more information about how we can simplify dealer success through using technology. And that's a wrap. You can click stop now.