When does personal speech become professional risk?In this episode of Slightly Off-Brand, we unpack the tension between personal expression and professional identity in the age of social media. Using real cases, we explore how o...

Every year brings new platforms, new tools, and new marketing “must-dos.” But the brand shifts that actually matter rarely come from trends alone. They come from changes in behavior, economics, and expectations.In this episode, Theresa, ...

In this episode, we talk about why being human still matters in a world increasingly shaped by AI. We explore how branding has evolved, why authenticity is no longer optional, and where AI can either support or undermine real connection. At the...

In this episode of Slightly Off Brand, hosts Frances Dimaranan and Erin Mawhorter-Rasler discuss the innovative campaign of Zohran Mamdani, the newly elected New York mayor. They explore how his campaign broke traditional norms through bold vis...

In this episode, the Boldthink team explores the growing demand for authenticity in social media and what it reveals about a brand’s culture. They discuss how companies can build meaningful customer relationships, use humor thoughtfully,...