In this episode, we talk about why being human still matters in a world increasingly shaped by AI. We explore how branding has evolved, why authenticity is no longer optional, and where AI can either support or undermine real connection. At the...

In this episode of Slightly Off Brand, hosts Frances Dimaranan and Erin Mawhorter-Rasler discuss the innovative campaign of Zohran Mamdani, the newly elected New York mayor. They explore how his campaign broke traditional norms through bold vis...

In this episode, the Boldthink team explores the growing demand for authenticity in social media and what it reveals about a brand’s culture. They discuss how companies can build meaningful customer relationships, use humor thoughtfully,...

In this episode, the Boldthink team discuss the controversial American Eagle campaign featuring Sydney Sweeney, exploring the backlash it received due to perceived racist undertones, over-sexualization, and brand misalignment. They analyze the ...

Cracker Barrel’s logo change stirred up more than just gravy. We dig into what went wrong, what could come next, and why skipping strategy is always a recipe for brand backlash. Join us as we serve up insights on nostalgia, audience engagement,...