Slightly Off-Brand
Slightly Off-Brand examines how companies build or undermine their brand through the choices they make. We dig into the connection between strategy, value, and performance, and uncover why the smallest moves often matter the most.
Slightly Off-Brand
Cracking the Barrel: Biscuits, Backlash, and Brand Strategy
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Theresa
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Season 1
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Episode 1
Cracker Barrel’s logo change stirred up more than just gravy. We dig into what went wrong, what could come next, and why skipping strategy is always a recipe for brand backlash. Join us as we serve up insights on nostalgia, audience engagement, and the fine line between modernizing and alienating your core fans.