Unpackaged Goods
Spilling the real stories behind CPG brands. Host Jonathan Deeter unpacks founder journeys, industry news, and what it really takes to build consumer brands.
Presented by Deet's Eats Media, a Pickle Advisors company.
Unpackaged Goods
Latest Episodes
Second Nature's $175M Acquisition, L Catterton Backs Remedy at $50M, and the Milly Pepper Founders | Unpackaged Goods
Second Nature Brands just acquired Tillamook Country Smoker — $175M+ in sales, two manufacturing facilities, and fifty years of heritage. Nobody covered it. Nobody tweeted about it. And that's exactly why they're winning.Plus, we sit do...
Three Dairy Giants All Buying Functional Nutrition, Salt & Straw's $200M Exit, and David's $90 Ice Cream | Unpackaged Goods
The three largest dairy companies in Europe are all acquiring functional nutrition brands in the same year. Over $2 billion in deals in two weeks. And David sold protein ice cream for $90 a six-pack and sold out in 28 minutes.This week ...
Puig-Estée Collapses, Jams Lands the NFL, and the Most Famous Athlete on Earth Couldn't Save His Brand
The $40 billion beauty mega merger is dead. Lionel Messi's hydration brand shuttered. And a PB&J brand with zero celebrity co-founders just became the official PB&J of the NFL.This week on Unpackaged Goods:Puig and Estée...
She Started With $5K. Now It's Worth $600M. Plus BTS, BERO, and Why Quiet Compounding Builds Empires
A woman started a granola brand with $5,000. Seventeen years later it might sell for $600 million. In the same week, BTS launched 30 products at Walmart on day one. Two playbooks. Both might work. But only one was built to last regardless of wh...
Unilever's $1.2B War Chest Deploys, David's Lawsuit Dropped, and $1M in 5 Minutes
Two weeks ago I said every beauty and wellness founder should have their deal room ready. This week Unilever spent $1.2 billion on a supplement brand that didn't exist three years ago. Called it.This week on Unpackaged Goods:Uni...