Unpackaged Goods
Spilling the real stories behind CPG brands. Host Jonathan Deeter unpacks founder journeys, industry news, and what it really takes to build consumer brands.
Presented by Deet's Eats Media, a Pickle Advisors company.
Unpackaged Goods
Latest Episodes
Belle Robinson on Inventing the Functional Ice Cube + P&G Buys Thorne for $3.8B, Celsius Loses 17% on Record Revenue
Celsius posted record revenue last week and the stock fell 17%. The reason is in the breakdown.Plus: an interview with Belle Robinson, the London nutritionist who invented the functional ice cube.THIS WEEK IN CPGP&G ...
Rachel Krupa on What Gets a Brand on the Shelf + Brown-Forman Rejects $15B, LVMH Exits Beyoncé's Whisky | Unpackaged Goods
The growth in alcohol has left alcohol, and this week the whole industry admitted it at once.Two celebrity-linked spirits brands were sold in seven days. A whiskey family turned down $15 billion for the second time in three months. And ...
Inside the Summer Fancy Food Show: What's Coming Next in CPG + Interview with Lucille Founder Jess Haghani
I just spent three days at the Summer Fancy Food Show at the Javits Center. Then I sat down with Jess Haghani, founder of Lucille Health, the senior nutrition brand building for a consumer most CPG brands completely ignore. Then I break down Da...
Second Nature's $175M Acquisition, L Catterton Backs Remedy at $50M, and the Milly Pepper Founders | Unpackaged Goods
Second Nature Brands just acquired Tillamook Country Smoker — $175M+ in sales, two manufacturing facilities, and fifty years of heritage. Nobody covered it. Nobody tweeted about it. And that's exactly why they're winning.Plus, we sit do...
Three Dairy Giants All Buying Functional Nutrition, Salt & Straw's $200M Exit, and David's $90 Ice Cream | Unpackaged Goods
The three largest dairy companies in Europe are all acquiring functional nutrition brands in the same year. Over $2 billion in deals in two weeks. And David sold protein ice cream for $90 a six-pack and sold out in 28 minutes.This week ...