Unpackaged Goods
Spilling the real stories behind CPG brands. Host Jonathan Deeter unpacks founder journeys, industry news, and what it really takes to build consumer brands.
Presented by Deet's Eats Media, a Pickle Advisors company.
Podcasting since 2025 • 10 episodes
Unpackaged Goods
Latest Episodes
Why $490M Is Better Than $700M + L'Oreal's Billion Euro License Problem
In Episode 10 of Unpackaged Goods, we correct last week's mistake: Reuters revised the BeatBox acquisition to $490 million for 85% (not $700 million outright). The real numbers tell an even better story about discipline returning to CPG M&A...
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Episode 10
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22:08
BeatBox's $700M Exit, Suja's IPO Gamble & Why Every Fund Just Raised Hundreds of Millions
In Episode 9 of Unpackaged Goods, we unpack Anheuser-Busch's $700 million acquisition of BeatBox Beverages – a surprisingly rational 2.8x revenue multiple that signals discipline returning to CPG M&A. Plus, Suja Life's bold IPO filing tests...
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Episode 9
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15:39
$49B for Band-Aids + Dirty Gut's No-BS Approach to Digestive Health
In Episode 8 of Unpackaged Goods, we unpack the biggest CPG deal of the decade: Kimberly-Clark's $49 billion acquisition of Kenvue (Tylenol, Band-Aid, Neutrogena). Plus, Mid-Day Squares proves you don't need venture capital to scale, announcing...
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Episode 8
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37:25
Djokovic Makes Popcorn, Recess Raises $30M & Stesh Founders on Taking Pistachio Butter Luxury
In Episode 7 of Unpackaged Goods, we cover the biggest moves in CPG this week, including Recess's $30M Series B as they expand beyond CBD, Fruitist's $150M raise at $400M revenue, and Target's aggressive push into wellness shots.Then, we...
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Episode 7
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36:48
Is Your Protein Powder Toxic? Plus LVMH Exits Fenty & Grüns Hits $300M
In Episode 6 of Unpackaged Goods, Jonathan tackles this week's viral Consumer Reports article about heavy metals in protein powder - and explains why the fear-mongering doesn't match the science.This week's major moves:LVMH e...
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Episode 6
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29:00
