Unpackaged Goods
Keep a pulse on the people and news shaping retail, health, wellness, and consumer packaged goods.
On Unpackaged Goods, Jonathan Deeter talks with the founders, operators, and investors behind consumer brands—and breaks down the industry’s latest news, deals, and trends. From the decisions that get a product onto shelves to the forces changing what consumers buy, the show connects the stories behind the brands with the business around them.
For anyone building, backing, or simply curious about what’s next in consumer goods.
Presented by Deet’s Eats Media, a Pickle Advisors company.
Unpackaged Goods
Latest Episodes
Why Oura Walked Away From Its IPO + Afternoon Toast's Kimmy Pace on Building a Brand Nights and Weekends
This week on Unpackaged Goods: why Oura walked away from an IPO with demand to spare, plus Kimmy Pace, founder of Afternoon Toast, on building a brand on nights and weekends.In the news:- Oura postpones its IPO despite orders report...
Graza Hires Lazard, Costco Goes Kirkland on Electrolytes + The Founder Making Sparkling Bone Broth (Marro)
This week in CPG: Graza hires Lazard to explore a sale, Costco launches a Kirkland electrolyte, and the Whole Foods LEAP class is announced. Then Nick Foreste, founder of Marrō, on making the first cold, canned, sparkling bone broth.IN ...
From Locker Rooms to Retail: NextFoods CEO Marc Seguin on Cheribundi & GoodBelly
What does it take to turn a product trusted by athletes into a brand more consumers discover on the shelf?Jonathan Deeter sits down with Marc Seguin, CEO of NextFoods, the company behind Cheribundi and GoodBelly, to unpack the decisions ...
Nestlé Dumps $1.2B of Vitamins + Organic Traditions on Waiting 25 Years to Raise
Nature's Bounty is in more than one in five American households. It's the second-largest vitamin brand in the country. Nestlé just sold it, plus six sibling brands, for less than a year of their combined revenue.Two days later, a compan...
Vegas, Target, and a Gummy That Looks Like a Condom | Kevin Mai, UNDO
Pre-alcohol supplements have existed for over a decade. Walk into any 7-Eleven in Tokyo or Seoul and you'll find racks of them. Nobody in Asia needs convincing.So why does nobody at your fantasy football draft take one?Kevin Mai...