Unpackaged Goods
Spilling the real stories behind CPG brands. Host Jonathan Deeter unpacks founder journeys, industry news, and what it really takes to build consumer brands.
Presented by Deet's Eats Media, a Pickle Advisors company.
Unpackaged Goods
Latest Episodes
She Started With $5K. Now It's Worth $600M. Plus BTS, BERO, and Why Quiet Compounding Builds Empires
A woman started a granola brand with $5,000. Seventeen years later it might sell for $600 million. In the same week, BTS launched 30 products at Walmart on day one. Two playbooks. Both might work. But only one was built to last regardless of wh...
Unilever's $1.2B War Chest Deploys, David's Lawsuit Dropped, and $1M in 5 Minutes
Two weeks ago I said every beauty and wellness founder should have their deal room ready. This week Unilever spent $1.2 billion on a supplement brand that didn't exist three years ago. Called it.This week on Unpackaged Goods:Uni...
The Co-Founder of Hims & Hers Is Back — And She's Reinventing Coffee Syrup | Interview with POCA Founders + CPG News
She co-founded Hims & Hers in 2017 and helped build it into a $4 billion telehealth company. Now Hilary Coles is back — and she's coming for your morning coffee.This week on Unpackaged Goods, I sit down with Hilary Coles and Emily B...
$4B Supplements, $1.15B Meal Shakes, and the Biggest Food Deal in Years
Every major story this week is about deciding what you want to be when you grow up.McCormick and Unilever are in talks to merge food divisions — Hellmann's, Knorr, Cholula, Frank's Red Hot under one roof in a deal worth tens of billions...
$530M in Firepower, PepsiCo Enters the Chat, and Clooney's Back | EP 019
The firepower is real this week. David Protein gets hit with a class action lawsuit claiming 83% more calories than labeled — but the internet completely missed the science. Coefficient Capital closes $530M across two funds. PepsiCo launches me...