Unpackaged Goods
Spilling the real stories behind CPG brands. Host Jonathan Deeter unpacks founder journeys, industry news, and what it really takes to build consumer brands.
Presented by Deet's Eats Media, a Pickle Advisors company.
Podcasting since 2025 • 8 episodes
Unpackaged Goods
Latest Episodes
$49B for Band-Aids + Dirty Gut's No-BS Approach to Digestive Health
In Episode 8 of Unpackaged Goods, we unpack the biggest CPG deal of the decade: Kimberly-Clark's $49 billion acquisition of Kenvue (Tylenol, Band-Aid, Neutrogena). Plus, Mid-Day Squares proves you don't need venture capital to scale, announcing...
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Episode 8
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37:25
Djokovic Makes Popcorn, Recess Raises $30M & Stesh Founders on Taking Pistachio Butter Luxury
In Episode 7 of Unpackaged Goods, we cover the biggest moves in CPG this week, including Recess's $30M Series B as they expand beyond CBD, Fruitist's $150M raise at $400M revenue, and Target's aggressive push into wellness shots.Then, we...
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Episode 7
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36:48
Is Your Protein Powder Toxic? Plus LVMH Exits Fenty & Grüns Hits $300M
In Episode 6 of Unpackaged Goods, Jonathan tackles this week's viral Consumer Reports article about heavy metals in protein powder - and explains why the fear-mongering doesn't match the science.This week's major moves:LVMH e...
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Episode 6
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29:00
Trelli Health: Reimagining Medicine Cabinets & Why Protein Pop-Tarts Exist
In Episode 5 of Unpackaged Goods, Jonathan covers the week's biggest CPG moves including BUILT Bar's potential sale, Sprinter Spirits' $4M raise, and why luxury butter needs venture funding.Then, the founder of Trelli Health shares their...
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Episode 5
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41:44
PRIME Drops 77%, Flow Water Dies & Whole Foods 2026 Trends (Solo Episode)
In this solo episode of Unpackaged Goods, Jonathan breaks down the week's biggest CPG collapses, comebacks, and contradictions. We analyze PRIME's staggering fall from $1.3B to $300M, Flow Water's receivership, and why DUDE Wipes is somehow cru...
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Episode 4
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36:06
