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Unpackaged Goods
Spilling the real stories behind CPG brands. Host Jonathan Deeter unpacks founder journeys, industry news, and what it really takes to build consumer brands.
Presented by Deet's Eats Media, a Pickle Advisors company.
Podcasting since 2025 • 14 episodes
Unpackaged Goods
Latest Episodes
From Poker Player Oats to Artisan Challah: 5 Humans Behind the Hustle
This week I took over The Shelf NYC for a special edition of "The Humans Behind the Hustle" - diving deep into the stories of five incredible food founders who are building authentic brands through relentless execution and genuine passion.<...
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Episode 14
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37:17
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$10M for Alcoholic Gatorade + Michael Zabar's Coffee Shop Revolution
This week in CPG was absolute chaos. Tom Brady's selling protein powder, Beyond Meat launched beverages, and someone raised $10 million for alcoholic sports drinks that taste like Gatorade. Categories officially don't exist anymore.In...
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Episode 13
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58:31
Why Cottage Cheese Is Worth More Than Your Startup & THC Infiltrates Grocery Stores
Episode 12: The $500 Million Cottage Cheese EconomyL Catterton just valued cottage cheese at half a billion dollars. Sprouts put THC drinks next to kombucha. Parents paid $15M to hide vegetables in waffles. And someone put mushroo...
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Season 1
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Episode 12
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24:39
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Australia Buys California & Other 2026 CPG Shockers
Unpackaged Goods Episode 11: The $200 Frying Pan EconomyWelcome to 2026, where your cookware costs more than your groceries and the Poppi founder is already building his next billion-dollar brand.In this week's episode, we ...
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Season 1
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Episode 11
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25:09
Why $490M Is Better Than $700M + L'Oreal's Billion Euro License Problem
In Episode 10 of Unpackaged Goods, we correct last week's mistake: Reuters revised the BeatBox acquisition to $490 million for 85% (not $700 million outright). The real numbers tell an even better story about discipline returning to CPG M&A...
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Episode 10
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22:08
