Unpackaged Goods
Spilling the real stories behind CPG brands. Host Jonathan Deeter unpacks founder journeys, industry news, and what it really takes to build consumer brands.
Presented by Deet's Eats Media, a Pickle Advisors company.
Podcasting since 2025 • 18 episodes
Unpackaged Goods
Latest Episodes
$530M in Firepower, PepsiCo Enters the Chat, and Clooney's Back | EP 019
The firepower is real this week. David Protein gets hit with a class action lawsuit claiming 83% more calories than labeled — but the internet completely missed the science. Coefficient Capital closes $530M across two funds. PepsiCo launches me...
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Episode 19
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26:38
This Couscous Has More Protein Than Chicken | Bar from BoostCous | Unpackaged Goods EP 018
This week I sit down with Bar, the founder of BoostCous — a gluten-free couscous packed with protein and fiber that's rethinking one of the most overlooked staples in the grocery aisle. We talk about how he came up with the concept, the challen...
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Episode 18
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57:42
Jake Shane's C-Suite Takeover + Kraft Heinz's $600M Plot Twist
This week the business world officially lost its mind. A TikTok creator became Chief Creative Officer of a German candy company, Kraft Heinz reversed a billion-dollar corporate split to invest $600M in growth, and someone created probiotics tha...
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Episode 16
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26:42
Willie Nelson's $80M Cannabis Empire + $400M Barbecue Sauce
This week the CPG world officially lost its mind. Willie Nelson built an $80 million cannabis beverage empire in under 12 months, someone paid $400 million for barbecue sauce, and a baby food company is now trading on the NYSE next to Apple and...
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Episode 15
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28:35
From Poker Player Oats to Artisan Challah: 5 Humans Behind the Hustle
This week I took over The Shelf NYC for a special edition of "The Humans Behind the Hustle" - diving deep into the stories of five incredible food founders who are building authentic brands through relentless execution and genuine passion.<...
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Episode 14
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37:17