Unpackaged Goods
Spilling the real stories behind CPG brands. Host Jonathan Deeter unpacks founder journeys, industry news, and what it really takes to build consumer brands.
Presented by Deet's Eats Media, a Pickle Advisors company.
Unpackaged Goods
Grace Finerman (Date Smarter): From TV News to Date Powder Chocolates & Tito's Historic First Buy
In Episode 2 of Unpackaged Goods, Jonathan breaks down the week's biggest CPG moves including Tito's historic first acquisition (LALO Tequila), Heineken's $3.2B infrastructure play, and why an NFL quarterback is investing in jumbo blueberries.
Then, Grace Finerman, founder of Date Smarter, shares her journey from TV news anchor to CPG founder. We discuss:
- How 3 AM wake-up calls led her to discover date powder
- Building a better-for-you candy brand that actually tastes good
- Creating chocolate caramels with natural ingredients
- The challenges of launching in the crowded healthy candy space
- Her transition from telling stories on TV to building a brand story
Plus: Ben Stiller makes soda, Charlie Sheen goes non-alcoholic, and we debate whether the world needs sperm performance supplements.
Available on Apple Podcasts, Spotify, YouTube, and everywhere you get podcasts.