Unpackaged Goods
Spilling the real stories behind CPG brands. Host Jonathan Deeter unpacks founder journeys, industry news, and what it really takes to build consumer brands.
Presented by Deet's Eats Media, a Pickle Advisors company.
Unpackaged Goods
Byte'm Brownie Bites: College Roommates to CPG Success & Once Upon a Farm's IPO
•
Jonathan Deeter
•
Episode 3
In Episode 3 of Unpackaged Goods, Jonathan breaks down Once Upon a Farm's IPO filing, Smucker's protein-powered PB&J launch, and why everyone's putting weird stuff in non-alcoholic beer.
Then, the founders of Byte'm Brownie Bites share their journey from college best friends to CPG entrepreneurs. We discuss:
- Building a brownie brand on pure nostalgia
- Why they refused to make "healthy" brownies
- Scaling from dorm room to retail shelves
- The power of friendship in business
- Their advice for college students with CPG dreams
Plus: Joyride beats Skittles at Target, PRIME sales collapse 50%, and someone made kratom beer (yes, really).
Available on Apple Podcasts, Spotify, YouTube, and everywhere you get podcasts.