Unpackaged Goods
Spilling the real stories behind CPG brands. Host Jonathan Deeter unpacks founder journeys, industry news, and what it really takes to build consumer brands.
Presented by Deet's Eats Media, a Pickle Advisors company.
Unpackaged Goods
PRIME Drops 77%, Flow Water Dies & Whole Foods 2026 Trends (Solo Episode)
In this solo episode of Unpackaged Goods, Jonathan breaks down the week's biggest CPG collapses, comebacks, and contradictions. We analyze PRIME's staggering fall from $1.3B to $300M, Flow Water's receivership, and why DUDE Wipes is somehow crushing it at $130M.
This week's stories:
- Flow Water and Uncle Nearest's financial troubles
- PRIME's 77% sales collapse (what happens when hype dies)
- Alec's Ice Cream raises $11M for A2 dairy expansion
- Death Wish Coffee vs. Liquid Death legal battle
- Mars/Kellanova's $36B merger gets EU approval
Plus: I break down Whole Foods' 2026 trend predictions (beef fat is trendy now?) and share my super early 2027 predictions including "The Great Creator Crash" and why AI-personalized CPG might actually happen.
No guest this week - just unfiltered takes on why the fake money era is ending and real businesses are finally winning.
Available on Apple Podcasts, Spotify, YouTube, and everywhere you get podcasts.
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