Unpackaged Goods
Spilling the real stories behind CPG brands. Host Jonathan Deeter unpacks founder journeys, industry news, and what it really takes to build consumer brands.
Presented by Deet's Eats Media, a Pickle Advisors company.
Unpackaged Goods
Trelli Health: Reimagining Medicine Cabinets & Why Protein Pop-Tarts Exist
In Episode 5 of Unpackaged Goods, Jonathan covers the week's biggest CPG moves including BUILT Bar's potential sale, Sprinter Spirits' $4M raise, and why luxury butter needs venture funding.
Then, the founder of Trelli Health shares their mission to create cleaner alternatives to everyday medicines. We discuss:
- Building plant-based alternatives to Tylenol, cold medicine, and IBS relief
- Why the OTC medicine aisle hasn't innovated in decades
- The challenges of competing with pharmaceutical giants
- Creating trust in a category dominated by legacy brands
- Their vision for the future of wellness medicine
Plus: Pop-Tarts adds protein, someone put creatine in a candy bar, and mac & cheese now comes with 47 grams of protein. We've officially reached peak protein absurdity.
Available on Apple Podcasts, Spotify, YouTube, and everywhere you get podcasts.
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