Unpackaged Goods
Spilling the real stories behind CPG brands. Host Jonathan Deeter unpacks founder journeys, industry news, and what it really takes to build consumer brands.
Presented by Deet's Eats Media, a Pickle Advisors company.
Unpackaged Goods
Is Your Protein Powder Toxic? Plus LVMH Exits Fenty & Grüns Hits $300M
In Episode 6 of Unpackaged Goods, Jonathan tackles this week's viral Consumer Reports article about heavy metals in protein powder - and explains why the fear-mongering doesn't match the science.
This week's major moves:
- LVMH explores exit from Fenty Beauty ($450M in sales)
- Grüns crosses $300M in revenue while staying profitable
- Advent seeks $2B for luxury fragrance brands
- Unilever's $9B ice cream spinoff delayed by shutdown
- Carbone Fine Food expands to simmer sauces near $100M mark
Plus: A fact-based breakdown of the protein powder controversy. We compare actual heavy metal levels to everyday foods, explain why California Prop 65 is meaningless, and share what consumers should really focus on when buying supplements.
The truth? Your spinach has more lead than your protein powder. But fear sells better than facts.
Available on Apple Podcasts, Spotify, YouTube, and everywhere you get podcasts.