Unpackaged Goods
Spilling the real stories behind CPG brands. Host Jonathan Deeter unpacks founder journeys, industry news, and what it really takes to build consumer brands.
Presented by Deet's Eats Media, a Pickle Advisors company.
Unpackaged Goods
$49B for Band-Aids + Dirty Gut's No-BS Approach to Digestive Health
In Episode 8 of Unpackaged Goods, we unpack the biggest CPG deal of the decade: Kimberly-Clark's $49 billion acquisition of Kenvue (Tylenol, Band-Aid, Neutrogena). Plus, Mid-Day Squares proves you don't need venture capital to scale, announcing plans to triple manufacturing capacity using cash flow and debt.
Then, Daniel from Dirty Gut joins us to discuss:
- Why he named his gut health brand "Dirty Gut" instead of something safe
- Building an education-first supplement brand that actually talks about poop
- The Gut Reset Kit system approach vs. single supplements
- Competing with $100M-funded wellness brands on a bootstrap budget
- Making digestive health conversations mainstream (and profitable)
Other stories this week:
- Cymbiotika raises $25M at $150M revenue (Post Malone, Daymond John invest)
- Dua Lipa launches skincare with Augustinus Bader
- WELD introduces 18g protein energy drinks
- Vital Farms delivers 37% growth in Q3
- Celebrity CPG continues with Alex Cooper's energy play
From $49B acquisitions to brands tackling taboo topics, this episode explores the different paths to CPG success - and why the uncomfortable conversations might be the best opportunities.
Listen on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.