Unpackaged Goods
Spilling the real stories behind CPG brands. Host Jonathan Deeter unpacks founder journeys, industry news, and what it really takes to build consumer brands.
Presented by Deet's Eats Media, a Pickle Advisors company.
Unpackaged Goods
This Couscous Has More Protein Than Chicken | Bar from BoostCous | Unpackaged Goods EP 018
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This week I sit down with Bar, the founder of BoostCous — a gluten-free couscous packed with protein and fiber that's rethinking one of the most overlooked staples in the grocery aisle. We talk about how he came up with the concept, the challenges of reformulating a centuries-old product, and what it takes to build a better-for-you brand in a category nobody's innovating in.
This week in CPG news: 🔹 Hims & Hers drops $1.15B on Australian digital health platform Eucalyptus 🔹 Bain Capital shops a $3B dessert empire 🔹 Nestlé officially exits ice cream after decades of trying 🔹 Happy Dad dominates Dry January with 31% YoY growth 🔹 Patrick Mahomes' Throne Sport Coffee raises $10M 🔹 J.M. Smucker makes Uncrustables fridge-friendly
Get the full breakdown in The Deeter Digest 👉 linktr.ee/deetseatnyc
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