Booked Solid: How Wedding Pros are Winning Shows This Year
Booked Solid: How Wedding Pros are Winning Shows in 2026. In this free podcast series, I’m pulling back the curtain on what’s actually working at wedding shows this year. I’ll walk you through the exact strategies wedding pros are using right now to attract their ideal couples, book more consultations on the spot, and finally turn shows into a reliable stream of leads.
Booked Solid: How Wedding Pros are Winning Shows This Year
Ep 4: The Psychology Behind a Great Show Special (Without Discounting Your Services)
•
Lindsay J. Williams
Training 4: The Psychology Behind a Great Show Special (Without Discounting Your Services)
Couples love the thrill of a deal, but that doesn’t mean you have to slash your prices to get their attention. In this episode, I’ll walk you through how to craft a show special that motivates couples to take action—while protecting your profit and elevating your brand.
Here’s what you’ll learn:
- Why discounts kill your profit, and how to offer something even more compelling.
- The 4-part filter every great show special should pass before it hits the table.
- What a show special actually is—and why most vendors are doing it wrong.
With the right approach, your show special becomes a powerful tool that books weddings without cutting into your bottom line.
Sign up for our FREE Masterclass:
👉 Want more examples and step-by-step strategies? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your entire calendar in one sitting with wedding shows.