Entry & Exit - Inside the Security & Fire Industry
Entry & Exit is a podcast about building, scaling, and exiting security and fire businesses. Hosts Stephen Olmon and Collin Trimble share their journey growing Alarm Masters through acquisitions and organic growth, along with the lessons they’ve learned along the way.
From recurring revenue strategies to sales, operations, and M&A, Entry & Exit gives business owners and entrepreneurs an inside look at what it takes to succeed in the security industry. Whether you’re starting your first company, growing past the owner-operator stage, or thinking about an eventual exit, you’ll find practical insights and real stories to guide your path.
Entry & Exit - Inside the Security & Fire Industry
Latest Episodes
Security Company Marketing That Actually Works in 2026 (SEO, AI & Lead Generation)
Most security companies are still marketing like it’s 2015. The best operators are already adapting to AI search, modern SEO, and smarter outbound systems.In this episode of Entry & Exit, Stephen Olmon and Collin Trimble break down t...
Founder’s Journey: The First 90 Days After Buying a Business
Most people dream about buying a business. The first 90 days show you what ownership actually feels like.In this episode of Entry & Exit: Founder’s Journey, Stephen Olmon and Collin Trimble break down the chaotic first three m...
How to Scale Your Business with AI (Without Replacing Your Team)
AI won’t replace your team — but it will make them dramatically more effective.In this episode of Entry & Exit, Stephen Olmon and Collin Trimble break down how they’re using AI to scale a security business — from simple tools ...
How We Bought a Security Company (And Why It Was the Perfect Industry)
In this episode of Entry & Exit — part of the Founders Story Series, Stephen Olmon and Collin Trimble walk through how they went from software and small business experiments to acquiring their first security company — and why the i...
Why Security Is the Perfect Industry for High-Ticket Sales
Most trades sell one thing. Security sells four — and that changes everything.In this episode of Entry & Exit, Stephen Olmon and Collin Trimble break down why the security industry is uniquely built for high-ticket sales — and how op...