Entry & Exit - Inside the Security & Fire Industry
Entry & Exit is a podcast about building, scaling, and exiting security and fire businesses. Hosts Stephen Olmon and Collin Trimble share their journey growing Alarm Masters through acquisitions and organic growth, along with the lessons they’ve learned along the way.
From recurring revenue strategies to sales, operations, and M&A, Entry & Exit gives business owners and entrepreneurs an inside look at what it takes to succeed in the security industry. Whether you’re starting your first company, growing past the owner-operator stage, or thinking about an eventual exit, you’ll find practical insights and real stories to guide your path.
Entry & Exit - Inside the Security & Fire Industry
Latest Episodes
When to Fire a Customer (And When to Fight for Them)
Difficult customers are inevitable. Losing great customers because you handled the situation poorly doesn't have to be.In this episode of Entry & Exit, Stephen Olmon and Collin Trimble break down the systems they use to handle custom...
Why Paying Salespeople More Makes Security Companies More Profitable
Paying your sales team more sounds risky, until you realize it can actually make your business more profitable.In this episode of Entry & Exit, Stephen Olmon and Collin Trimble break down the compensation strategies that att...
The Security Industry's Best Lead Generation Channel Right Now
Paid ads can be one of the fastest ways to grow a security company—or one of the fastest ways to waste money.In this episode of Entry & Exit, Stephen Olmon and Collin Trimble break down the paid advertising channels security...
Security Is Becoming an IT Business. Here's Why
IT Is Taking Over Security and Most Integrators Aren’t Ready.In this episode of Entry & Exit, Stephen Olmon and Collin Trimble discuss one of the biggest shifts happening in the security industry: the rise of IT as the primary decisi...
Our Biggest Takeaways from ESX 2026
Technology is changing fast, and the security industry is being forced to keep up.In this episode of Entry & Exit, Stephen Olmon and Collin Trimble recap ESX and share their biggest takeaways from the conference floor. They discuss t...