Turn Your Mess Into Your Message
Where there's a mess, there's a message. If you're a service-based business owner who knows their shit but struggles to put it into words on your website—this podcast is for you. I'm Natalie, a website copywriter who helps you turn scattered expertise into messaging that actually moves people (hearts AND cursors). We're talking brand voice, messaging strategy, and why your website probably sounds like everyone else's. Let's make a name for your nuance.
Turn Your Mess Into Your Message
4. Brain dump, word vomit, make a (good) mess
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
The brain dump questionnaire. The word vomit questionnaire. Whatever you call it, this is the first real step of turning your mess into a message. It's about getting alllll your scattered ideas, client outcomes, values, and insights out of your head and onto the page.
The really cool part is when we reveal the opinions and stances lying underneath the surface that could be the star of your website copy. You may not realize they're waiting to become a core message, but as we go through this process, we might discover the thing that helps you stand out from everyone else in your industry.
Grab a pen and paper and get ready to get things out of your head and onto the page!
"If you're refining your message, you've got to do some messy processing and reflecting first. This questionnaire will help you get started. It really isn't about having perfect answers—I encourage messiness, word vomiting, and I'm there to help sift through it and figure out what we need to hone in on."