Turn Your Mess Into Your Message
Where there's a mess, there's a message. If you're a service-based business owner who knows their shit but struggles to put it into words on your website—this podcast is for you. I'm Natalie, a website copywriter who helps you turn scattered expertise into messaging that actually moves people (hearts AND cursors). We're talking brand voice, messaging strategy, and why your website probably sounds like everyone else's. Let's make a name for your nuance.
Episodes
8 episodes
8. Do you actually need new website copy?
You're wondering whether or not you really need full website copy, or if you could do with just a few edits and updates. Sometimes when your website has existed for a while, your vision starts to blur when you look at it. Is it clear or is i...
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Season 1
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Episode 8
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10:54
7. The triple threat that makes your website convert
In episode 7, we're talking about one of my FAVOURITE things: UX, or user experience. This is where the creative and strategic side of copywriting really comes together. Great website copy has three big parts: your customers' words, your voice,...
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Season 1
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Episode 7
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19:50
6. Get it straight from the horse's mouth (AKA your clients)
Do you know where some of the best copy comes from? Your clients' mouths. That’s why in this episode, I’m taking you through my client interview process. One of the most impactful parts of the copywriting process is talking to your past clients...
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Season 1
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Episode 6
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17:27
5. Using your ‘mess’ to make a name for your nuance
I don't know about you, but I think most humans would agree that when you have a dedicated time and space to just talk about what you care about, what you get fired up about, what grinds your gears, your way of doing things—it can be just a rea...
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Season 1
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Episode 5
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19:14
4. Brain dump, word vomit, make a (good) mess
The brain dump questionnaire. The word vomit questionnaire. Whatever you call it, this is the first real step of turning your mess into a message. It's about getting alllll your scattered ideas, client outcomes, values, and insights out of y...
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Season 1
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Episode 4
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13:29
3. Your designer wishes you knew this
When you think of a new website, you probably think design and development. But here's the thing: copy comes before design in the vast majority of cases. The content determines the structure of your website—it's the thing the designer designs a...
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Season 1
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Episode 3
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14:02
2. Why your website sounds like everyone else's
Why does your website sound like everyone else's in your industry? It's probably because copy doesn't just happen by whipping up some words. Just like you wouldn't expect a brand designer to slap together random colors and call it a brand, ther...
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Season 1
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Episode 2
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13:03
1. Where there's a mess, there's a message
I'm Natalie—website copywriter and brand messaging strategist. I help business owners nail down messaging that moves the hearts AND cursors of their dream clients.In this first episode, I fill you in on what this podcast is all about and...
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Season 1
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Episode 1
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13:21