Turn Your Mess Into Your Message
Where there's a mess, there's a message. If you're a service-based business owner who knows their shit but struggles to put it into words on your website—this podcast is for you. I'm Natalie, a website copywriter who helps you turn scattered expertise into messaging that actually moves people (hearts AND cursors). We're talking brand voice, messaging strategy, and why your website probably sounds like everyone else's. Let's make a name for your nuance.
Turn Your Mess Into Your Message
7. The triple threat that makes your website convert
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In episode 7, we're talking about one of my FAVOURITE things: UX, or user experience. This is where the creative and strategic side of copywriting really comes together. Great website copy has three big parts: your customers' words, your voice, and UX. UX, if we boil it down, is logic-backed structure, clear website goals, design-friendly formatting, and an awareness of where the user is coming from. We don’t just want your people to feel something through your words—we want them to TAKE ACTION. So we're diving into user story maps, page plans, and what each page on your website is actually supposed to do.
Let’s talk about:
- What triple threat website copy means and why you need all three parts
- How user story maps guide people from stranger to client
- The specific purpose of your homepage, about page, and services page
- Why design without UX leads to shoving your message into random spots
"Your homepage is the drum roll and the director. It sets the tone and reassures them they're in the right place, then guides them to the right next step."