The Insurance Marketing Playbook
The Insurance Marketing Playbook is your go-to podcast for insurance agents who want to attract more clients, close more policies, and scale their business with modern marketing strategies. Each week, we break down proven tips on digital marketing for insurance agents, including SEO, social media, email campaigns, Google Business Profile optimization, paid ads, and referral systems.
Hosted by Shelby McFarland, The Marketing Broker, who specializes in helping insurance agents grow, this show gives you actionable marketing strategies designed specifically for the insurance industry—no fluff, just play-by-play tactics you can implement right away.
Whether you’re a new agent building your book of business or an experienced producer looking to modernize your marketing, this podcast is your competitive edge. Subscribe to The Insurance Marketing Playbook and learn how to generate quality leads, build your brand, and grow your insurance agency with confidence.
The Insurance Marketing Playbook
Insurance Marketing Made Practical
Tired of posting bland, branded content that gets a few likes and zero quotes? We’re pulling back the curtain on a practical marketing system built for insurance agents who want real community trust and real policies. Shelby McFarland, CEO of The Marketing Broker, shares how we help independent and captive agents across the country design local-first content that actually converts.
We start with the foundation: clarity on who you serve and what your community cares about. From teen driver checklists to storm prep guides, you’ll hear how to turn everyday local moments into short posts and Reels that teach, help, and invite action. We break down platform fit—Facebook for neighborhood reach, Instagram Reels for quick teaching, TikTok for curiosity hooks, LinkedIn for business cases—and show how to keep your message consistent without sounding corporate. You’ll get examples of cross‑promotions with local partners, simple scripts that make compliance easier, and a weekly cadence your team can keep without burnout.
Then we get tactical about conversion. Learn how to swap vanity metrics for a clean funnel—impressions, saves, replies, quotes, binds—and tag lead sources so you can see what drives actual revenue. We talk about turning comments into conversations, conversations into quotes, and quotes into policies, using one clear call to action per post. You’ll also hear why marketing matters more than ever for insurance, how to avoid sounding like everyone else, and how values-led storytelling sets you apart in crowded markets.
If you’re ready to turn followers into policyholders and stand out in your town, hit follow and join us every Wednesday for new plays you can use the same day. Share this with a teammate who handles your social, and leave a quick review telling us the one topic you want us to cover next.
Hey guys, what's up? I'm Shelby McFarland, the CEO of the Marketing Broker. I have started the Insurance Marketing Playbook podcast specifically for my insurance agents around the world that need help on digital marketing or maybe old school marketing, building community around their business. If you've hired someone to do marketing for you, this podcast is a great resource for them. I'm going to dive deep every single week into what I do for my clients that are insurance agents. I do things for independent insurance agents. I do a lot of state farm agents marketing. Um, and they're all around the nation. So every community is built differently. Um, everybody has a different type of platform, your values are different. So I really want to help you learn how to utilize that for your online presence and to really make your like followers new policy holders because that is the whole point. Marketing matters more than ever for insurance. I don't want you to be boring, I don't want you to just use your nationally branded content if you are with a company like that. I want you to stand out and I want to teach you how to do that. So tune in every single Wednesday for this podcast, the marketing playbook. I want to help you and your team grow your business and learn how to create those, make those followers into policy holders.