The Insurance Marketing Playbook
The Insurance Marketing Playbook is your go-to podcast for insurance agents who want to attract more clients, close more policies, and scale their business with modern marketing strategies. Each week, we break down proven tips on digital marketing for insurance agents, including SEO, social media, email campaigns, Google Business Profile optimization, paid ads, and referral systems.
Hosted by Shelby McFarland, The Marketing Broker, who specializes in helping insurance agents grow, this show gives you actionable marketing strategies designed specifically for the insurance industry—no fluff, just play-by-play tactics you can implement right away.
Whether you’re a new agent building your book of business or an experienced producer looking to modernize your marketing, this podcast is your competitive edge. Subscribe to The Insurance Marketing Playbook and learn how to generate quality leads, build your brand, and grow your insurance agency with confidence.
The Insurance Marketing Playbook
Latest Episodes
Human Connection Driven LinkedIn Marketing For Entrepreneurs
LinkedIn can feel like a noisy room full of “experts,” automation, and awkward cold DMs. We want to cut through that with something more useful: what’s working right now when you’re a real person trying to grow a business, land better opportuni...
Inside A Women’s Business Showcase
A packed room, quick questions, and the kind of answers you only get when people stop performing and start telling the truth. We’re in Conway, Arkansas at a Women in Business Showcase talking with founders, operators, and creators across interi...
You Don’t Need More Leads, You Need More Conversations
If you’ve ever paid for marketing and still felt like nothing changed, we’re saying the quiet part out loud: marketing can’t replace selling. Shelby McFarlane sits down with Arkansas insurance agent Nick Tubberville to unpack the difference bet...
Why Your Insurance Marketing Is Blending In
If your agency’s marketing sounds like “great service” and “competitive rates,” you’re not building trust, you’re blending in. On this episode, Alexis and Mattie step in for Shelby and get blunt about the phrases that make insurance agents invi...
Turn Client Questions Into Weekly Insurance Content
Your next month of insurance marketing is hiding in the questions your clients ask you every single day. If you’ve been stuck trying to “come up with content,” we’re flipping the process: we start with real conversations from sales calls and tu...