The Insurance Marketing Playbook
The Insurance Marketing Playbook is your go-to podcast for insurance agents who want to attract more clients, close more policies, and scale their business with modern marketing strategies. Each week, we break down proven tips on digital marketing for insurance agents, including SEO, social media, email campaigns, Google Business Profile optimization, paid ads, and referral systems.
Hosted by Shelby McFarland, The Marketing Broker, who specializes in helping insurance agents grow, this show gives you actionable marketing strategies designed specifically for the insurance industry—no fluff, just play-by-play tactics you can implement right away.
Whether you’re a new agent building your book of business or an experienced producer looking to modernize your marketing, this podcast is your competitive edge. Subscribe to The Insurance Marketing Playbook and learn how to generate quality leads, build your brand, and grow your insurance agency with confidence.
The Insurance Marketing Playbook
Latest Episodes
Women Leaders And The Invisible Weight They Carry
Leadership can look powerful on the outside while feeling painfully quiet on the inside. We’re Kayla and Shelby, and we get real about the loneliness that shows up when you’re a woman leading teams, building a business, and trying to have a lif...
The Real Cost Of Small Business Services
“Reasonable” sounds friendly until you’re the one paying the bills behind the scenes. I’m Shelby McFarland, and I’m joined by my hair boss Rachel Harris to get real about the stuff small business owners vent about after hours: price pressure, d...
You Can Run Profitable Meta Ads Without A Huge Budget
Meta ads can feel like a maze, especially if you remember when running Facebook and Instagram ads meant guessing at budgets, demographics, and settings you did not fully trust. I walk you through the approach I use now, after years of hands-on ...
Decision Fatigue Builds Up From A Thousand Tiny Choices
You can run a business, manage clients, and make high-stakes calls all day then suddenly feel stuck choosing dinner, deciding whether your kid needs the doctor, or figuring out what to wear. That’s not a character flaw. That’s decision fatigue,...
Are You Building Visibility Or Just Posting
Your marketing budget feels tight because it is tight and that’s exactly why your first moves matter. We sit down and answer the same questions we got on a local marketing panel, with straight talk on what to do first when you can’t afford to w...