The Insurance Marketing Playbook
The Insurance Marketing Playbook is your go-to podcast for insurance agents who want to attract more clients, close more policies, and scale their business with modern marketing strategies. Each week, we break down proven tips on digital marketing for insurance agents, including SEO, social media, email campaigns, Google Business Profile optimization, paid ads, and referral systems.
Hosted by Shelby McFarland, The Marketing Broker, who specializes in helping insurance agents grow, this show gives you actionable marketing strategies designed specifically for the insurance industry—no fluff, just play-by-play tactics you can implement right away.
Whether you’re a new agent building your book of business or an experienced producer looking to modernize your marketing, this podcast is your competitive edge. Subscribe to The Insurance Marketing Playbook and learn how to generate quality leads, build your brand, and grow your insurance agency with confidence.
The Insurance Marketing Playbook
Latest Episodes
Why Great Marketing Still Fails Sometimes
Your ads can get clicks like crazy and still produce zero sales. That’s the uncomfortable truth we’re getting into, and I’m sharing a story I don’t love telling because it felt like failure even when I did the work the right way. An out-of-stat...
Setting Client Boundaries When Everyone Wants It Yesterday
Your business can be solid and you can still have weeks that feel like the wheels are about to come off. I talk through one of those stretches: long days, nonstop demands, and that nagging feeling that everyone wants everything “yesterday.” But...
Women Leaders And The Invisible Weight They Carry
Leadership can look powerful on the outside while feeling painfully quiet on the inside. We’re Kayla and Shelby, and we get real about the loneliness that shows up when you’re a woman leading teams, building a business, and trying to have a lif...
The Real Cost Of Small Business Services
“Reasonable” sounds friendly until you’re the one paying the bills behind the scenes. I’m Shelby McFarland, and I’m joined by my hair boss Rachel Harris to get real about the stuff small business owners vent about after hours: price pressure, d...
You Can Run Profitable Meta Ads Without A Huge Budget
Meta ads can feel like a maze, especially if you remember when running Facebook and Instagram ads meant guessing at budgets, demographics, and settings you did not fully trust. I walk you through the approach I use now, after years of hands-on ...