Grind Design
Building a business is simple, and not easy. The Grind Design follows a group of ambitious (or gritty) entrepreneurs navigating the high-stakes world of business building, design innovation, and relentless grind to turn dreams into empires.
Grind Design
Mastering Your Year: 12 Months of Goals and Joy
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, hosts Mandi and Michael share personal stories, insights on goal setting, energy management, and the importance of scheduling fun to prevent burnout. They explore how to maintain momentum through the year, the power of saying no, and practical strategies for work-life balance.
Key Topics
Goal setting and progress check-in at one month
The rhythm of New Year's resolutions and gym attendance
Energy and momentum in business and life
The importance of scheduling fun and joy days
Boundaries and guardrails in client and personal time
Recognizing burnout signs early and taking action
The role of support systems and accountability
Practical tools like Calendly for boundaries
Welcome back to the Grind Design podcast along with Mandy Henriad, um Michael Walters, and we're here for another episode. And today we are welcoming Laura Jalot from Oregon.
unknownYes.
SPEAKER_00Salem? Did I Salem, Oregon?
SPEAKER_01Well, Lebanon is where our main bases, but we also have all uh offices in Albany and Kerbal, so we're in the mid-Willamette Valley.
SPEAKER_00Okay. That's south, obviously south of Portland.
SPEAKER_01Yeah, south of Portland, about 80 miles south between Salem and Eugene and I Cive Corridor.
SPEAKER_00There you go. And so um, like I know you and I've had uh dozens of interactions with you, but why don't you tell our audience um about you, who you are, and um we'll go from there.
SPEAKER_01Well, just a small town girl here. So we're a town of like 20,000. And I started out was a town of 10,000, so we have doubled in size. Uh started out selling real estate in 1992 at a age of 22 years old, and uh enjoyed the business a lot. Um, did it uh with one company for like four or five years, moved over to another Maw and Pa company, built a team of four, um, was the top agent in our area, probably the second or third year in, selling you know, 75 to 100 homes a year. Um, then built the team up, came over to Keller Williams in 2011, built a team up to 40 uh of team members that either uh admin support and agents. Uh, now we're a team of 30, about 15 agents and 15 admins. And we are heavily heavily invested in relational real estate. So we deal a lot with um being the community light and and creating unity and and events and everything together is kind of how what our brand is and and how how we practice real estate. It's like inviting people into our our world, into our fellowship, um, which is wonderful. Um been doing it again for 33 years, enjoy every day, enjoy getting up and coming to work every day. I know a lot of times people are like, I'm burnt out, but I'm like, I love this business. So it it's keeping the passion. Of course, you have to you have to intentionally find the joy, enjoy, enjoy the journey on this, because it can be a rough business, but um it is definitely um something that was meant for me.
SPEAKER_00Yeah, the one thing you just said is you're um, and I I can't remember all the words, but it it's you have gone basically, you're not you're anything but transactional, you and your team. It is uh you're relational part of the community.
SPEAKER_01Yes.
SPEAKER_00Like where did that where did that whole idea or the thought or just how did that evolve?
SPEAKER_01Well, you know, I was always one of those um people that loved having like a crock pot Christmas party and invite everyone to come over, bring their crock pots, and we would get together, we'd have a Halloween party when um Texas Hold'em was really big. We we had a big shop and we would host tournaments there, and we'd have everyone come together and and um do Texas Hold'em and we'd do potluck and things with that. Um and you know, I realized early on in my business that the majority of the people that were coming to these events were the huge referral sources for our business. They were our walking, talking billboards, people that would um, you know, get people and bring them into our world. And um, so I kind of just thought to myself, like, this is a great way for us to build our businesses through these events and and having community because it's a great way for us to deepen those relationships with, I mean, because our dentist was there, our city attorney was there. I mean, everyone was there, like from the person that changed your oil to everybody was it was I've always been an includer of everybody. So anybody and everybody was invited to come to these events. But I realized once they started coming to the events, they really did help supply our team with a lot of business. And so it was just, it was kind of organic at the beginning, and then we just put systems in place so we could make it more um more sustainable, where they would fill out like a link to come to the event or a link to register for a giveaway. Um, and they would fill that out. So I didn't have to talk about real estate there, but it I would have something that to know that they raised their hand and we could follow up with them with the business on with that.
SPEAKER_00Yeah, what I heard is you went from organic to intentional through systems and a model.
SPEAKER_01Yeah.
SPEAKER_00Yeah. That never comes up. Well, I mean, when I when I hear this, I mean, knowing you and knowing about your events, because um it has made its way all the way to the CEO of Keller Williams, Gary Keller, or the founder, um, and made its way into our MREA playbooks. That's I mean, that is I mean, not only is that a um a huge honor, but now you got people that are following that organic to systems or maybe just going straight to systems. Probably right on just events.
SPEAKER_02Yeah, and and and you start with being like, I'm just a small town girl, right? So fascinating.
SPEAKER_00Well, and I mean, think about I mean, we happen to be in real estate, but this this could and should apply to any business out there. Absolutely. So if you're listening, it's because I'm a realtor and Laura's a realtor and you're in lending, I mean, you can insert any business name.
SPEAKER_02I was gonna say, I think any business, right? Our very favorite business is referred to business, right? Yes. It's not the ones that you know, we got click leads off of Facebook or you know, something like that. Our very favorite clients are always the clients referred by our clients. And how better to create that open door for those relationships to be really strong.
SPEAKER_01Yeah. And it the nice thing too about putting some systems into place is that you just have an easy way to process all that without feeling overloaded. So having um, you know, checklists on every event that you have, you know, having a follow-up system with every event that you have, um, having systems to um collect data is a way one that opens up your door so you can serve more clients.
SPEAKER_00We had just a moment here because you just said checklist, and we both have just finished a book called The Checklist Manifesto.
SPEAKER_02And it is um and we've leaned in very heavy heavily to checklists, Laura. That's good. I love the checklist.
SPEAKER_00Yeah.
SPEAKER_02They're in my closet, they're in my bathroom. It's fine.
SPEAKER_00Yeah, I mean how like how do you well I think the better question would be is okay, you don't let's say you're not doing events. Like what would your business look like if you didn't have the events? If you didn't start organically and move into systematically, if you didn't have that, like do you have any idea of like what your business would look like?
SPEAKER_01Yeah, if if I didn't have that, then I'd probably be looking for new business every day. So I'd probably be out door knocking and holding open houses and doing all the other things that you do, calling for sale by owners and expireds. I mean, yes, I still should be doing that because that all that does help get your business. But my personality type is I'd much rather have an event and softly ask them if they have real estate needs at the event and then service them afterwards than going out and getting rejected so much by doing the other the other items, which I know it's not me, it's not them rejecting me, but it's it's I just wouldn't have that much joy in the business. Like I'm doing the things that I enjoy and I enjoy serving people and I enjoy taking care of their real estate needs, their family's real estate needs, and providing them, you know, laughter and and and community and and you know, and great times.
SPEAKER_02So, how often are you hosting an event?
SPEAKER_01Yeah, so that and that gets a little complicated. So we do some online events and we do some in-person events, we do some events that just just our team puts on by itself. Like we have an event called Pork and Tunes, which is just a like a barbecue that we host for our clients, and that's just done by ourselves and our team puts that on. But we'll do things like we'll pair up with National Night Out in our town. National Night Out has a band that plays. Um, we have a booth there. We we sponsor, um, we're key sponsor on it. I think it cost me like $200. We give away some otter pops, we have uh a basket or drawing there, we have our you know, our booth all set up, we invite our whole database to come down and enjoy National Night Out, and then people sign up when they're there on an injury form sheet to win the prize that we're giving away, and at the bottom has like three real estate questions. And so that type of event doesn't take as much work. We could show up, set up, tear down, be done with it. Um, you know, it's a very short period of time that we have to put investment, but we invite our whole database to it. And you know, over the years we've grown our database to about 70,000 people. So we invite everybody, but I couldn't invite 70,000 people to my barbecue, you know what I mean? Because that would be too much.
SPEAKER_02So okay. I I've got I've I we just have to time out, we have to back up for a second. You just said 70,000 people are getting invited to your event, and you live in a town of 20,000 people.
SPEAKER_01Yeah, 20,000, but it also includes the surrounding towns, you know, and community. Our our our uh our let's see, our county is a hundred like 110,000.
SPEAKER_00So yeah, I mean that's stunning. Yeah, well it yes, and it's proof. I mean, Laura knows this, but we're we're taught in our business that your business is your database, right? And the quality is in the quantity. That's another phrase, but it they're both true. And the the bigger the the the amount of people that you have to speak to, invite to events, offer value, right? The more the more you're gonna get in a relationship with as it relates to their real estate needs. What I really loved is you're doing these events, but you're doing these events with a purpose behind them. It's not just to do an event to check off. I mean, yes, there's checklists and there's follow-ups and there's systems, yet there's still that that small town feel, you know, sort of hand holding uh care and purpose behind these events.
SPEAKER_01Yeah, definitely. I definitely think it's a bigger vision than just for business. You know, I mean, and you know, if you guys want to get, you know, biblical, I mean, they God wants us to be have unity, He wants us to gather together, He wants us to have a good time and to have fellowship. And I feel like that's kind of our calling. It's more than just selling a house, it's being able to offer people that that community and that fellowship and and to get together and have good times together. Um, because I don't know, in today's world it's hard to find that. I think people are longing for being to to having that that fellowship with one another.
SPEAKER_02The connection.
SPEAKER_01Yeah, the connection. You know, they get to come to our events, even if it's like pie day and we serve, you know, apple pie with hot dogs and and um chips and and we do you know, breaking bread together, and everyone comes in during lunchtime and and they sit and they chat with community people. And Jesus, this is someone I like I this this one gal came up and I said, Um, well, that gentleman over there, he's sitting by himself. I'm like, he's super nice. You should go sit with him because she came by herself and and she's like, Is that Alan? And I'm like, Yeah, that's Alan. She goes, I think I went to high school with him. You know, I mean, like, and I reintroduced them to together because they had gone to high school and she and he remembered her and she remembered him, but they hadn't seen each other since high school, but they recognized each other. So it's just the way, you know, and I think to myself, well, that wouldn't have happened if it wasn't for a pie day, you know, like they could then retalk about all their good times in high school. But, you know, that's one good thing about small community is that there is that connection and people kind of know each other, but they also keep connected to each other at at the events that we're we are hosting.
SPEAKER_02That's beautiful. You know, we in Utah we have we call it the seven layers of seven levels of Kevin Bacon or seven circles. Do you know this thing? I've heard of it. Yeah. Like if you live in Utah, if you go seven people deep, somebody knows Kevin Bacon. You heard that?
SPEAKER_00No, this is the first time hearing it.
SPEAKER_02Totally a thing here. But it's exactly what you're doing, right? Is even if you're in a big place, people know people, right? And they get if people get chatting, they find their connections or their thing that they have in common. You know, uh so that that is just beautiful that you're creating an opportunity for people to connect outside of a device, not on social media.
SPEAKER_00Well, belly to belly, yeah. Yeah, and and having having a purpose behind it, because I mean, I've I've seen it in my own uh industry here locally where people do things just going back, they you know, to check a mark off of a list, or um they do it over compliance, right? Because they think it's the thing to do. Yet if you don't have the purpose and you're not committed behind that, you you show up differently. And the results um it shows. It it shows. People can tell when you're there because you want to be there versus because you're there because you you know just you're doing it because you have to or you're checking a list.
SPEAKER_01Yeah, and I kind of had a re like I had my team this year said, okay, what is the purpose of pork and news again? Because sometimes you can get lost in it. In this business, you can get lost in all the details and all the hard work, and is it worth it? And like, is there good our ROI on this event? Like, you know, all those things come into play. And um, you know, I did have to take a step back. And and when I came back with them, and I'll just I'll read you what I wrote. It says, you know, when we host events like Pi Day and Pork and Tombs, it's more than just giving back to our clients. These are about uh moments that are creating community, building unity, showing love, exactly what God calls us to do. This isn't just a business, it's a community. Every pie we hand out, every smile at pork and tombs, every handshake, every home we sell, we encourage fellowship, and that's exactly what God wants us to do. So I just kind of again, just going back to the foundation of this, it's it's more important to me to be a good steward of uh our funds and be um creating this community for our community, just so that when people have a good spot in the year, so joyful um when when they're coming to these events, it's just it's so much more than just just the ROI, which there's a great ROI on these events. Like there's there's a lot of people raising their hands saying they want like to do business. So that part is great. I love I love that. But I just feel like it's more than that. Like people are longing for this and and it fills my love bucket too.
SPEAKER_02This is probably why you like going to work. Is that you know at the very beginning you said, you know, people get burnt out or they say they're burnt out, and I never feel that way because I love my business. Probably because you are leaning into all the things that light you up and and bring you joy, and that's connecting with people.
SPEAKER_00Yeah. I also heard you know, you had to repeat or you had to get better clarity and and communicate that vision of okay, what these events are about. And you know, we on a recent guest, we talked about one of the jobs, one of the things that we as business owners need to do is convey that vision and communicate it often because regardless of how well-oiled a system, a process is, without that clarity or that um uh reaffirmation of of what that vision is, sometimes a purpose gets lost. Yeah.
SPEAKER_01Yeah. And I think that did happen to us. I think that purpose got more into the boy, this is a lot of work. Like this is is it worth giving up, you know, like for the big pork and tons event, it takes about a week, you know, of setup and getting everything ready. It's like, is it worth all this work? And I know, and is there enough return on investment and all this stuff? And I just had to sit back and think about like why is it important for us to do this? And I just had to re recast the vision today is that you know, it's it this is about community. This is more than just selling a house. You know, this is us providing that um platform for all of our clients to connect and to have that fellowship and how important that is, and how how much our clients do appreciate that, which is, you know, which is a good thing. And I do think you do have to capture that vision more more often than not, you get new people on the team, they don't know, you know, they're they don't know the whole reason why this all started. Um, and so definitely I would say go do that often and think about it because your vision over the years changes too.
SPEAKER_02Do you have on your team are you do you have staff that is specifically geared towards these tasks, or does your general staff all lean in together to make an event happen?
SPEAKER_01So we all lean in together. So we do have like two people at the front desk and they'll help. They have parts of the checklists they do. We have a director of operations, there's parts that she does, our marketing director does the parts that she does. We try to keep all the admin and setup duties. And my husband is a very big part of this, and he helps out a ton. We try to keep that all off the agent's plate because we really need them connecting with their clients and and serving them in a high, high way and not having to worry about set putting up pop-up tents and putting up flyers. Like we don't want them at the beginning. Everyone pitched in until we got big enough that we could afford admin. Um the admin do help out a ton, and then when the event is on, then the the agents, you know, they'll come in and work the event and and you know, love on people and get them to fill up those forums and talk about real estate. You know, it's just natural that real estate comes up because they you know we're real estate office. So they'll they'll um you know help help the clients that are there, and then afterwards we take all the information and and put it into the database and tag it all properly and get the leads back to the agents to to follow up on. And we put away all the all the stuff from the event.
SPEAKER_02Do you do your agents help with the getting attendance? I know that is one of the things, right? If you can do all of the checklist items to create the event, yes, but actually promoting and getting people to attend is its own monster.
SPEAKER_01Yeah, yeah. So we have um three different labels in our in our database, and either they get a weekly touch, a monthly touch, or a quarterly touch. And so each agent is in charge of their own database in our in that $70,000 or $70,000, 70,000 people database, they all have their amount. And they may have like some may have $300, some may have $600, some may have $900, depending on how long they've been in the business. But they're they're the ones that are inviting them to come to these events. And on the back end, when they fill out the form, the RSVPs come in. I can say, Hey Marianne, you have 24 people coming, and she can look and see which ones have registered. Hey, you know, Mackenzie, you have 11 people coming. Hey, Bill, you have none coming. So I can kind of see who's working and who's inviting people to come to these events and who is not. So it is very transparent in the database. But it, like I told them, I said, if you send out a blanket like flyer to everybody, you're probably not gonna get that great of attendance. You need to personally connect with these people and they need to feel like they're personally invited by you. And so I'm really trying to help them understand that you know, it it has to be more of a personal invite. Like, you know, send them a text, give them a call, send them a picture of you and your wife and your baby and say, hey, we're gonna be working the cornhole event, come see us, we're at the front of the property, like you know, like like a personal invite from you to them, not like it's a mass flyer to everybody, because us as team owners, like we could send a mass flyer to everybody, and we probably have, but they really want to hear from their agent, not just a mass flyer. They want to be personally invited.
SPEAKER_02I've had a theory, and so you have to tell me if you think that this is true, because when you talk about, you know, it's your agents have this opportunity, really, they have an opportunity to reach out and connect with their client. Um, I've had a theory that it's not even the event that matters, it's all of the communication before and after that creates the connection. So even if the client can't come, right, the the fact that you reached out to invite them matters, right?
SPEAKER_01Yeah, yeah. That's and they love to be invited. And they feel, you know, when someone there's just so much appreciation of you being invited. One, you get to stay top of mind on their on their mind for a little bit because they're so excited that you know you reached out to them to invite them to an event. But if you give to a giver, they normally give back. So that's really good nice thing about you know loving on your database is that that your database will love back on you.
SPEAKER_00So we've spent the portion so far talking about events, and I know you're much more than that because um you have built a team from you know yourself to five to now over what 30, I think you said.
SPEAKER_0130, yeah.
SPEAKER_00And you know, I find that fascinating in this space of being a business owner of all of the um all of the the the headaches or the uh the noise or the setbacks or the the struggles. I mean, continue to answer it any adjective you want, of hiring, training, and retaining. How how have you been able to build your team to where it is and have a team that That not only executes doing what they're doing, but has bought into your vision of like where you've where you've led and where you're going.
SPEAKER_01You know, and not everyone does. I'll let you know that over the years we've had people are like, I'd rather stick an ice pick in my eye than do another another event. You know, they're like, it's not their cup of tea. But we try to first find people that have like a servant's heart and that are giving and that are volunteering, and that like I could teach anybody how to sell real estate. Like that is not the hard part. The hard part is finding the the people that have the personality that love to give and serve. Um, because some people just don't like it. They just rather just I'm gonna do my thing and I'm gonna clock out and I'm gonna go home. And I don't really want to serve. So I we found that is like for us to hire, they need to have some history that they love to volunteer and give and and be part of the community. Those people fit really well in our world, and then we can tell them how to sell real estate. We can help them. We have plenty of people in our database. They can go, you know, we can help them get transactions and lead them along on how to be a great agent. Uh so there's that. And then I think it's important too as as the leader is that I know I'm I'm the first one in the office. Like I'm here at six. Like I I put my head down and work. I'm not just saying here, you guys do all the work and I'm in the Bahamas and just send me my checks, you know. Um, I yes, I do take some vacations and I do have some fun. So, but I do that. But I am I'm here for them. So if they hit a bump in the road, if they need help with their CMA, if they need anything, you know, I'm I'm here to help. And the whole team has that same lift each other up and and help each other. Um, I know our theme this year of our um advance was we lift as we climb, and it had some, you know, real estate agents kind of lifting down and holding each other up because it's been a little tough market, and Oregon's been hit hard with with the real estate recession. And um, you know, we did have to, you know, every year we'd love doing more transactions we did the year before, and we've been on fire, and then we've had a few years of going backwards in numbers, and that doesn't feel as good. And and um, you know, that we do have to continue to lift each other up and to stay positive and and be joyful. I just I would I would say too is that you know, you really got to teach your team around you that you know, don't take things personal, you know, that you gotta give people grace. It's normally a miscommunication, you know, you gotta have a little thick skin in this business. Um, and and you know, when you do that, you just realize that most of the issues that people have in real estate, or most times they get frustrated, it's it's nothing, it's it's just a miscommunication. You gotta give grace and work through it. Most people don't mean to to be mean or disrespectful. It just kind of can come across that way.
SPEAKER_00You know what I love is I mean, you've got a team, I've had a team. What I love what you just said is you're not trying to um you can teach anybody real estate, and I I do believe that. That's just tackling blocking X's and O's for the most part. You cannot teach um people to want to uh you know serve or to give in. I mean, that's a and and so you know your avatar.
SPEAKER_01Yeah.
SPEAKER_00And I wasn't I wasn't naive enough to think that it's all perfect and everybody stays because as being a business owner, we're gonna we're gonna have people where it's just not a fit and that's okay. Yet you have your avatar and you're working almost inside versus inside out versus outside to in when you're looking for talent.
SPEAKER_02Yeah, I mean and it's totally true, right? Like you can you can teach a I we have a Spanish speaking loan officer who's a prime example. I actually met her as a referred client. And at the end of the appointment, she said, what does it take to be a loan officer? And having spent some time with her, I was like, Oh my lord, let's figure that out because right, her her, she was such a genuine, kind, inquisitive, curious human, right? Who wanted to serve the Spanish community. She had the heart for it. And you can't create that, you can't teach that.
SPEAKER_01No. And you know, there are others that book, I can't remember the givers and takers, but there are people that are just takers, which is fine. That's just who they are. You know, you realize who that is, but a taker doesn't work well on our team because because they take too much, and then everyone's such a giver around here that it it doesn't it doesn't work well. Um, so we definitely need people that have that giver type of attitude. Like when we're at a client event, and it's hard. Sometimes these younger people is it's been more difficult because they're used to texting, they're not used to having, like, I don't know that person. I don't want to go and talk to someone a strange area now. Um, but if we could just even teach them, like, go and pick up their plates and offer them some water and you know, serve them, it's easier for them to serve than it is to start up a communication of like a you know, how's the weather and you know what brings you here today? Like they don't it's just a little uncomfortable for them, but they can go around and help serve them, and then normally a conversation will come up from that. But yeah, it's it's um, you know, we definitely have something, you know, over the years that the people that think the party's for them on the team are like this is not your party, like we're here to work the party for our clients. Um, and so we've had that over the years, and and sometimes I've just had to re rephrase it to them and saying, hey, you know, until eight o'clock, you know, no one's gonna have an alcoholic beverage. And uh and and we're here to work until eight. After eight when the clients are starting to leave, we can sit and relax and and do our thing. But again, there's plenty of other times we can have gatherings for us, but this is a gathering for our clients. So you do have to teach it a little bit.
SPEAKER_00I've got to imagine just going back to you know the givers and the takers, I've got to imagine that those givers on your team, which probably outnumbers uh where it comprises a majority. I gotta imagine that if you have somebody come in that is naturally a taker, like they're gonna um the culture is going to either um help change them or help um modify or or uh adapt, or it's going to push them out.
SPEAKER_01Yeah, and it kind of sometimes tri causes the team to be resentful of somebody because they ask all the time for help and but they never reciprocate it back. You know, it everyone doesn't mind helping because they I help you, you help me, everything just works great, you know, it's good harmony. But when you have someone that's always asking for help but never never wants to help out when somebody else needs help, you know, that that can sometimes can cause some resentment.
SPEAKER_00The signs of a really um uh cohesive team is when the locker room takes care of the culture.
unknownYeah.
SPEAKER_00It's not coming from the coach or the general manager, in your case, the business owner. I mean, yeah, we have to provide vision. But culture, culture is best when it's formed within the team.
SPEAKER_02Right. When when the the majority kind of rules, yeah.
SPEAKER_00Cool. Um so you've gotten this far in you know, what, 30 plus years of real estate. What's next for you?
SPEAKER_01Ah, that's a good question. I know I I not too long ago, I'm like, what do I need to do? I'm like, I really need to write out my five-year vision. Like, I really need to redo that. And I thought I had like all like hammered out what I wanted to do. And then my husband got some throat cancer this year, and he's never smoked, doesn't drink, you know, not even took a chew or nothing. He's like one of these, they didn't drink coffee, he's one of those goody t-shirts. Uh and it it luckily they got some surgery and they got it all out of his throat, but he they had to take out his um vocal cords and some other things out of his throat. So he's now learning how to re-swallow and doesn't have much of a voice, so he's learning to re-talk. But when that kind of happened, I thought, okay, do I really want real estate in my life 24-7? Like, is is you know, if Dave said you only had five years left, you know, what would we want to do? And so we're, you know, we're looking at kind of some big picture things like, you know, what can we do in the future to to still have the team and still guide and help do that, but maybe have a partner, have somebody else that wants to take more of the reins. So, you know, Dave's gonna be 60 this coming year that we could go and and do some more fun things in life too. And maybe, you know, that's for the five-year vision needs to come in there. What we want to do. We have to kind of decide that we enjoy real estate so much that it's like, and he enjoys it too. And he really is a server and loves the community and loves um putting on events and things. He's he's great, so it's it's a great marriage um with that. But we have to decide, is that you know, is that to our last dying day, or do we or do we want to do a little something more uh than that, or or maybe dabble in some other some other resources?
SPEAKER_00It's always fun getting older and you we start thinking what's next or exit strategy or whatever. Yes.
SPEAKER_02And nothing like a life-changing event to make you go, oh. Yeah, I thought maybe I should think about this. Real estate's unusual, I think, in that it is so interwoven in our lives, right? Because it is not an eight to five job. It does have a tendency to become such a large part of our day-to-day that I could see being like, oh, wait a minute. Would we change maybe the percentage of our day spent in this moment? Right. Maybe it's not that we do it, don't do it at all. Maybe it's that we we buy a little more time off.
SPEAKER_01Yeah. I know we got the Starlink, and Dave's like, we could travel more now. We have the Starlink. And like we could go camping and you could you could jump on and do like a few hours of zooming and things during the day and and not be in the office all day, and we could go out and see things. And I'm like, yeah, that would be that would be good too. But I also know it's important for me to be here. So, you know, so that's the hard part of you know, trying to find someone that will help pick up the vision and run with it.
SPEAKER_00Well, that's just it. I was I was gonna just follow that up by because usually the what is followed by who.
SPEAKER_02Right.
SPEAKER_00And you know, you said it, and and I think that's so important. We've we talked about talent and leverage so much with the guests that come on here. And I don't think that'll ever go out of style. I don't think it'll ever get old because that is um when we solve for that, it tends to make everything easier.
SPEAKER_02Yeah. What's interesting, I uh because I partnered my my mortgage business with somebody much younger than me, right? And I I mean I just kind of chuckle and laugh some days when we're but part of it was that vision, right? Of like I he's a really good human. He's way more techie than me, which is fantastic for all of us because right, at 50 I'm coming into that late. Um but part of it was that like could he carry that vision as he ages into that role? You know takes the right people.
SPEAKER_01Yeah, it does. It does.
SPEAKER_00Okay. So we always like to, and we've talked about your history, we've talked about events quite a bit and people. Now last couple of questions, we always want to tee this up because as a business owner, we didn't get where we're at, and you didn't get where you're at without having events or um roadblocks, whatever that really defined and it helped you have the most growth. For so for you, is there one that comes to mind whether it be an event or a roadblock or a a situation that really um gave you that growth or that runway for growth?
SPEAKER_01Um I'm gonna say, well, one, we do track every event, everything we do, because if there's one that's that is um doesn't have a good return on investment, let's say, uh per se that we'll decide next year maybe not to host or not to do that again. So we do learn um moving forward if things are are um working or not with the public, because sometimes, like we did Bark in the Park, we thought that would go off great, and it was a wonderful event, but it was a lot of work for not a lot of people to attend. So it's like, okay, maybe we won't run Bark in the Park again. So, you know, definitely knowing some numbers around things that you're doing does does help out with those things. Um, and then over the years, realizing that um to host um different things that those checklists have to be, you know, in tune down to, you know, if you're if we're doing homecoming game or give away free popcorn, that on the on the list says, you know, order your popcorn bags from this distributor. But if you don't put down what popcorn bags they are, if you order the popcorn bags, you're gonna get the little teeny popcorn bags like the six inchers. And it really what we use is the prescription bags, and they weren't they look like popcorn bags, but prescription bags. So, you know, we've got there to the event and you get the popcorn bags out and they're like little teeny baby, you know, like not even one scoop of popcorn, and they're like, Okay, this is really embarrassing that we're giving these little micro things of popcorn away. That, you know, those kind of things we just learn over time that like we have to fail forward, you know, on everything. And um, and when you have those failures like that, you just learn to put another layer on to protect yourself so it doesn't happen again next year. You know, if you get there and you're like, oh my gosh, you know, we need an extension cord, you know, it's dark right now, it's eight o'clock, we have no lights. It's like, okay, next year we make certain we put lights and the extension cord on there. Um, so the failure things that happen with clients, with with the team members, if everything is happening, it just makes us stronger. And it feels like failing makes our team better than winning. Like the failures that we have really does help um build anything from um our client experience to our our agent experience to our admin experience, you know, to everything. It's it's a little failure. So don't be afraid of failing. You know, it's messy, nothing's gonna be perfect. We we throw a lot out there, we run kind of fast. Um, but we always try to make people whole if we do make a mistake, which is good, and then we put a system in place so it doesn't happen again.
SPEAKER_02I love that. That's I mean, isn't that the epitome? Like we we in our team have what we call fail abrasions. Yes, it usually involves a few of us at like a good lunch going, okay, well, that was a mess.
SPEAKER_01Yes.
SPEAKER_02What are we gonna do next time, right? And you're so right. Like nothing, growth never happens in easy.
SPEAKER_00So because our listeners, most of them are avid readers or they listen to podcasts or audiobooks. Um is there a book that you're currently reading right now that, or a podcast for that matter, um, that is really sticking with you, or or is there one historically that has been like, yep, this is this is the one?
SPEAKER_01Um, I love like multipliers. I don't know if you've read that book, but that one's a really good one. Um, I have this one right here just starting to read that I think is great. Oh, I don't know if you can see it. It's called uh Pick Me by Robbie Emery. He's on the Michigan team. He's one of the gentlemen. That's a that's a good one. I don't know. I like a lot of different things. I kind of bounce around a little bit with it. I do love love Audible. My Audible's always going. Um, there's always lots of great things in there. I can't even remember her name right now. I'm blanking out the buttons-haired gal, she's come to a couple Keller Williams events. Uh yes, yeah, that's the one. Yeah, she's always good. Us girls, we know. Yeah, yes, yes. Yeah, she is she is excellent. I just love the way she looks at the world and the way that she partakes things. So it just makes me think about being better, you know, uh, on, you know, looking at the way you outlook on things and and how you let things affect you.
SPEAKER_00So that's um, okay, so for our audience and listeners who want to know more about you, where can they find you?
SPEAKER_01Uh yeah, so we're here. Well, again, we have three offices, but you just can um Google the Jalat Home team and uh you'll find our phone number there, the 541-451-2211. And you can call here anytime. And we're our we have a we have an office here that you can anybody can stop in and say hi. And we've had people, agents come in shadow, we've had agents come and stay. Um, you know, it's it's it's really great here. Um if you call ahead enough ahead of time, we can take you fishing. My husband's got a little drift boat. We love taking people fishing down the Sandy Am River, so we love that. So let us know. You're gonna be in town, we'll take you, give you a river ride. There's not as much fish in that river as you used to be used to be taking you fishing. Now we might be able to catch you a trout. There's not many. The salmon and steelhead have slowed down on our river, so um, but it's still a good ride on there. And yeah, you just look me up anytime. Look, look at our Facebook. We do a lot on our Facebook page.
unknownOkay.
SPEAKER_02So and tell us your Facebook page.
SPEAKER_01Yeah, so it's just the gelat home team.
SPEAKER_00Love that. Okay, well, there you know how to find Laura and her team. She's awesome at events, has built a real estate empire. Um, and she is an avid reader. I love it. I love it. Um, thank you so much for taking time out of your busy day because there's a lot of things you could have been doing, but you chose to spend it with us. Um, we're grateful for it. I know our listeners will be too. So thank you so much.
SPEAKER_02Thank you. Thank you.