From Stay-at-Home Mom to Multi-Business Entrepreneur: Jessica Light's Journey

Summary

Jessica Light shares her journey from stay-at-home mom to successful entrepreneur across social media, web design, Airbnb, and travel planning. Discover her insights on saying yes, leveraging skills, building businesses, and future plans.

Key  topics

Saying yes and figuring it out
Leveraging skills and outsourcing
Building multiple income streams
Niche marketing in travel industry
Work-life balance and boundaries


Takeaways

Saying yes to opportunities can lead to unexpected success if you learn to leverage resources.
Focus on what you are good at and outsource the rest to maximize profit and efficiency.
Building a business takes time, persistence, and a willingness to fail and learn.
 Niching down helps attract the right clients and grow your business faster.
Setting boundaries is essential for maintaining peace and clarity in business and personal life.

Chapters

00:00 The Challenges of Entrepreneurship and Overcoming Doubt
02:14 The Reality of Building a Business
05:11 Finding Motivation and Resilience in Business
10:22 Navigating Business Challenges and Responsibilities
16:33 Evolving Business Strategies and Leveraging Skills
23:49 Niche Marketing and Future Business Aspirations
31:07 Setting Boundaries for Personal and Professional Growth

 resources

Boundaries: When to Say Yes, How to Say No - https://www.amazon.com/Boundaries-When-Yes-How-No/dp/0310351804
Jessica Light's Website - https://jjsociallight.com
Everlight Travel - https://everlighttravel.com


guest links

Website - https://jjsociallight.com
Website - https://everlighttravel.com

Transcript

SPEAKER_00 0:00

Welcome back to the Grind Design Podcast. I am usually here with my co-host, uh Mandy Henriette, but she is off for the weekend. And so I am here solo in the driver's seat. And I am so grateful to have a longtime friend, actually was a neighbor of mine for many years, and now a business owner out in the Atlanta metro area. And I think what when you guys hear with what Jessica has to offer, I think it's going to resonate with a lot of people with where they're where you guys are currently at, whether you're in a dead-end job or um maybe you're at home taking care of the family and you're looking for um something bigger and better to do. I think today's message from Jessica will resonate. So um with that said, uh, welcome Jessica Light to the program. Jess, thanks for coming on.

SPEAKER_01 0:54

You're welcome. Happy to be here.

SPEAKER_00 0:57

So um, like I know you, um, I've known you for 20 plus years, but my audience doesn't know you. So give, if you would, an introduction of uh you, your background, and what you're doing now.

SPEAKER_01 1:10

Uh so my name's Jessica Light. So I'm originally from the Seattle area. That's where I was uh Mike's neighbor. And um if maybe 14-ish years ago, we moved out to Atlanta. Uh four kids. It was a stay-at-home mom, and we moved out to the Atlanta area. And then it got to a point that three of my kids were in school and one in one in preschool left. And um a neighbor, uh, my hairdresser, wanted some help with social media. Well, at the time I was on on the Facebook, you know, way too much, you know, and I had a little bit of time. My youngest was in was in preschool and just started doing um social media for them. And then they then they would start asking for more and more. One thing I learned, like looking back after now I'm on my third business starting, that I did write, which I did many things wrong. We all do lots and lots of wrong wrong things. Um, we make mistakes. But one thing I did do is not say no that I didn't know how to do that. So when he said, Can you build a website? I said yes. I hung up the phone and I went to my husband. I said, Can we build a website? And we would pitch the kids outside for the weekend and pop up the YouTube and do a tutorial and just figure it out how to build a website, you know, and just I constantly said yes to things. It was a super uncomfortable time for me for a while a long time because being a stay-at-home mom, it was a lot of you hear in that entrepreneur a lot of that imposter syndrome, which we all deal with. But I really didn't know a lot, but I was hungry and just learned I didn't make a ton of money in the beginning. You know, I was making a couple hundred bucks and it was super helpful at the time with our family, you know, just to make a little bit of money. And it was neat for me to have like some adult conversations, you know?

SPEAKER_00 3:03

Yeah.

SPEAKER_01 3:03

So that was kind of the beginning. Um, I moved, then got another client, another client, and I got to a point I was pretty busy, and then I really had to kind of make the decision if I was gonna build this business or if it was just kind of a side, you know, hustle thing, which are both totally fine. Um, my husband and I discussed it and he was super supportive of it. So decided pretty much go full time. Um, and you know, after seven years, I was overnight success. You know, yeah. So it took about seven years to really, I always made a profit, but made a profit that was, you know, that that made a significant difference. So um, yeah, so that's where I started. Uh a couple years ago, we opened, um, we bought a cabin and we opened two Airbnbs. We started Airbnb in our basement to practice first, and then we to see if we liked hosting, you know, kind of what the process was. Again, another huge learning curve, hospitality, how the algorithm works, how you pictures, but I took a lot of my marketing background with that. So when we bought this cabin, did the same thing. I knew the target audience that I wanted, who I didn't want in my cabin, and who I did want. So I kind of took some of the um uh who I know my knowledge that I know in marketing how to attract certain types of demographics. So I did that, and it's been pretty successful. Um uh, you know, that's been great for us. And recently, just a couple months ago, I started a travel business. My big passion is travel. We're always talking about travel. And so back to the beginning of the learning curve, you know, there's just like so much to learn um in the travel industry. And so back to the beginning again, you know, learning, but still running those other two businesses as well.

SPEAKER_00 5:01

Okay. So I want to go back to the, you know, the fake it till you make it piece because you didn't say it, but that you would that's what you were alluding to is you didn't know how to say no. And you behind the scenes were, yep, I said yes. Now I gotta go figure out how to do it.

SPEAKER_01 5:19

Yeah.

SPEAKER_00 5:20

And you know, I think for those of us, um, I don't think that's uncommon. I think, you know, there's people have a hard time saying no, and and that's not the issue. I think the issue is um, what do you do once you say yes? Because, you know, what you did is you said, well, I gotta figure this out and utilize your tools and your resources to be able to deliver on what you said yes to.

SPEAKER_01 5:44

Yeah. You know, I just listened to this podcast. This guy was talking about procrastination. I guess he's had a 30-year career talking about procrastination. Uh, I won't go into the science he was talking about, but basically the end of the, he was saying we're wired as humans to procrastinate. I mean, we can debate that or whatever. But he said the only way not to procrastinate really is to put deadlines. So if you say yes to something and you have to figure it out by X time, I mean, you know, and you're not the type of person to accept failure. I mean, you are going to fail, but you know, I'm gonna fail trying really hard. And I have failed many a times, you know, said I could do something, and you know, it really wasn't something I was super proud of, or it took me longer, or I had to ask for help, or whatever. But, you know, since I said yes, I had to figure it out. If I would have just said, well, I'm gonna learn how to build websites someday, and I've done this, you know, I'm gonna learn whatever skill, it just doesn't ever get done. But I was forced to. Yeah.

SPEAKER_00 6:51

Well, I think yes, and I think, you know, think about how like you're about ready to go on a trip. We, you know, if I'm going on a business trip or even a uh a fun trip, it's it's amazing how much we can get done prior to going on a vacation, like all the stuff that has to happen, whether it's you know, um arranging for, you know, whether it's dog care, whether it's, you know, who's gonna watch the house or take in mail all the way to all the details you have to have leading up to it. And to your point, when we have deadlines, something like not so miraculous happens and we get shit done. It just it happens.

SPEAKER_01 7:34

It's funny. Yeah, it's really funny. I mean, I I am going to have to work the weekend. I've got a huge web launch that I got to, I've got I want I don't want to work when I'm at Ireland. So I mean, I will have some work to do, but I don't want to be doing this technical work.

SPEAKER_00 7:48

Yep.

SPEAKER_01 7:49

So it, you know, working on a Saturday isn't so bad when I've got Ireland staring down at me on a Wednesday. And, you know, it's just got to get done. It's a big project and it's just got to get done. So yeah.

SPEAKER_00 8:01

And and you are, I mean, yes, you've, you know, you talked about the overnight success. And I do want to, I want to jump on that real quick because um most if people don't know you and know what you've been doing for the last seven years, they're just gonna see the the finished product right now, which is, oh my gosh, you've got you're doing well at at the social media and um the marketing and all that stuff. But what they don't understand is the seven years of the failing and the disappointments and whatever else happens to create what you've got now.

SPEAKER_01 8:35

Yeah, I think people, you know, uh, well, and I hate to be like, well, the youngins these days, but in general, uh with social media, you see like all these cool things people are doing and accomplishing that you're not really seeing that neg, you know, all the grind that it took, you know, the times I was up till two or three in the morning trying to find a source code for something or fix a mistake or whatever, or like, I don't think I can do this, and the doubt, and you know, all the things, you know, I'm just a stay-at-home mom, you know, all of all of those things. It's been almost 13 years now that I've done my ran my business, but the first seven were just a real struggle. Um, and I I will say that I don't at least once a quarter now think I'm just saying, screw it, you know, just be a stay-at-home mom, but you know, or or I'll just be PTA mom, but I'm like a horrible PTA mom. I just I would probably bring beer and pretzels for the party.

SPEAKER_00 9:35

That's my type of PTA.

SPEAKER_01 9:37

Yeah, yeah, exactly. Apparently, I you know, my son goes to a Christian school. I don't know if they would be so great about that, but yeah, anyway, you know, but I I do feel it quitting still on occasion. And some days I just let myself mope around for a day. I take the rest of the day off, and then just the next day I'm kind of back at it, you know. It's just, you know, it's life.

SPEAKER_00 9:58

Well, okay, it it's life, but we're talking about this this real business that you have that you still have moments where you just want to take your hand off the wheel and and walk away.

SPEAKER_01 10:10

Oh, yeah.

SPEAKER_00 10:11

What I mean, yeah. Yeah. So in those moments, like whether it takes you a day or whatever, like what brings you back to driving it?

SPEAKER_01 10:22

Uh uh it was not too not too long ago. I took like a day, and I think I put pajamas on and turn on some stupid TV show because I was just really, it was just one frustration after the other. I'm like, I'm I'm done. But at the end of the day, I do really love what I do. Um, I make good money. I have fantastic clients. I've learned to really um, I have great people I work with and they're really good. And I really enjoy building, helping building their business. I always say that I'm a partner in your business. I'm just not, you know, I just don't work for your business. I'm helping you build your business. I know if I spend a dollar, that's one more, one less dollar than my company has, you know. Um, so I understand that if I'm asking you to spend $10,000 on a website, that's a significant investment, you know. So I I do have a responsibility to people and their businesses and their families. And um I I do really enjoy it a lot. Um uh I, you know, I've kind of shifted, I'm still doing a ton of it and I will continue to do it, but kind of a five-year plan is to kind of move into more travel planning, you know, kind of maybe downgrade that after five plus years, or maybe just do more fractional CMO work where I just kind of worked one or two companies. Um so we'll see how, you know, things go, of course, with AI and all the things, you know, I five years from now, this world could look a lot different um than it does now. So, you know, and I'm okay with that. I've put myself in a in a spot and I've worked really, really hard. My husband also has uh works full-time and he has a business. Um, there have been times that we've taken weekends and done uh when uh his business was just starting and we wanted before we were able to get enough money to put the down payment in the cabin. Um we rented our pool out on the weekends with an app that does like we did DoorDash and stuff like that. You know, it was just more of like, what can we do to get to the position that we want to be in? For us, it was retiring at 59 and a half, or at least my husband from corporate America. And you know, we're well on the track, but we just we just kind of did whatever. We just weren't super status-y about it. Um you know.

SPEAKER_00 12:53

Yeah, I one of the things you you just talked about is yeah, when I asked you, hey, what when you're in those moments where you want to quit, and I I it's every one of us that are in any type of building business, like it they we have those days. And what I took from that is you, even though you have your own business, you are your own boss, you have these partners that you refer to them as where um and correct me if I'm wrong, but like you have to deliver for them. You cannot not deliver on your part of the relationship. And what I took is maybe that is a a piece that pulls you back is that responsibility that you feel you have in that partnership that you described.

SPEAKER_01 13:41

Yeah, definitely. There's that for sure, you know. Um, and at the end of the day, I'm not one to just sit around and like, you know, what am I, what am I gonna do all day? Like, I just I just can't even imagine just sitting around all day. I have to do something and I have to do something that fulfills me and I enjoy it. Um, and you know, uh I do. I have responsibilities to people that it I think you just have to kind of sit with. My husband and his coaching says, you gotta sit with the feeling. You know, you just gotta sit with it. This sucks. I don't feel like it today. And, you know, maybe, you know, every few months you let yourself be that way for a day or an hour, maybe even maybe you only have an hour to just sit and, you know, uh, or maybe you go for a run or whatever, and you just kind of work through that frustration and you know, you get you get back at it because you, you know, you're a person of integrity, you keep your word, you do what you say what you're gonna do. Um, you know, I think there does have to be kind of that internal um push to be that kind of person. And so I think if you have those uh character attributes, and I'm not perfect, you know. Um some people are easier to work for than others. I have, of course, a few customers that, you know, will be very happy if they never did ever call me again, but not very many, you know. Most of them are really good. Yeah.

SPEAKER_00 15:05

Yeah. Yeah. I think I think it's important when we have those moments to just, I mean, obviously recognize it and then give give that internal grace for that period of time and be okay to sit in it. And that's great advice because I think sometimes our natural inclination is to fight it. And you know, then we doubt ourselves, or all the internal dialogue that we have with ourselves starts to happen rather than give us that space and place to just, you know, go simmer down or go, you know, uh go relax, whatever it is, so that you can come back better.

SPEAKER_01 15:42

Yeah. And I do, yeah, I I do. Um this this beginning is the beginning of the year. It's you know, I teased, I think with us trying to get this scheduled, uh, the circling back, you know, in the end of the year, people are like, well, circle back next year. I think it was January 6th, was the first Monday. I mean, it I called it National Circle Back Day. So everyone's circle back. So it's been very, very busy. But and of course I decided to start the third business, you know, on top of it. So, but I mean, it's been great, like I said. Yeah, it's just been yeah.

SPEAKER_00 16:17

So, I mean, here you've you've been doing the the social media thing for uh a good amount of time and you've you've reflected on some of the learnings. Um, I'm curious. So you go from the social media and your next business is what?

SPEAKER_01 16:33

Well, I started just doing social media. Then I started doing a little bit of web design, and now I pretty much do full board marketing. And I when I started, I did everything. But what I learned is what I was good at, what I absolutely hated, and what I could realistically accomplish. So uh in the beginning, I did learn a lot about web design. But one thing I learned a lot about web design when you are designing a website, you need huge blocks of time to accomplish it. So there's some tasks and everybody's business or work that you can get in shorter spirits of time. You know, maybe you could sit 45 minutes and get a lot done. Web design, you need four, five, six hours uninterrupted to really work. I did not have that. You know, I had still preschooler and three other kids, and I was snipping at my kids constantly because I'm trying to get this done. So I found a fantastic web designer. I've been working with her well over 10 years. Um, and I have two other ones that I do use um on occasion. So she does all my web work. It was great that I learned how to do it. Um, I can still do it. I'm just not as good. She's way, way, way better. And I was realistic that I just I couldn't, I couldn't keep it, it was too hard for me to still be a mom, keep my family running, and have those blocks of uninterrupted time.

SPEAKER_00 17:54

Yeah. So you found leverage is what you found.

SPEAKER_01 17:59

Uh and this leverage around the exact I learned, you know, and my margins are great. So a website takes 60 hours to build. I'm mostly doing the sales, uh, the client communication. So maybe I'm working 15 hours of that, but I'm actually making money on all the 60 hours.

SPEAKER_00 18:19

Yeah. Yeah. I mean, so if we just pause for a second as people are listening to this, what you identified is what you were good at, what you were also not good at, and what you didn't like to do, and you leverage that stuff out and found a way within your model for it to still financially be viable for you.

SPEAKER_01 18:40

Yeah, it it I really, I mean, I still work a lot, but I would say there, I mean, I'm gonna go on vacation and I'm gonna hardly work and I'm still gonna make money. Um, you know, I always say side hustles are a whole lot of hustle before there is any side, you know, and if you can get to a point, I mean, people forget it's a side hustle, really should be hustle, and then you might get to the side. You've got to hustle for a long time to get to a point that you can find people you trust, uh, how you can leverage, you know, um, you know, there's lots of things that you can do, but if you put the work in first that you can. So a lot of the work, actually, the only work I do. So I started only doing social media. I do very little social media anymore. I only do it as an add-on package for certain things. And that's the only thing that I actually do as opposed to like all the business side, sales, client, you know, communications, expectations. Uh, I do a lot of the strategies, stuff like that. But the day-to-day work I do almost none of anymore. Yeah. Yeah.

SPEAKER_00 19:44

And that's that's been because people only see the what they see now, but it's because you've learned how you're building your business, what you like to do, what you don't like to do, how to properly leverage um so that you can be doing uh doing the things in your time that you like to do and the other aspects are still making you money.

SPEAKER_01 20:06

Yeah. Mm-hmm.

unknown 20:07

Yeah.

SPEAKER_00 20:07

Yeah. I mean, what a what a blueprint.

SPEAKER_01 20:11

I mean, they all are that way. And it it, you know, if you ever buy the blueprint from whatever influencers, they all say that, right? But it just takes a while to get there, you know.

SPEAKER_00 20:21

Well, yeah, okay. That's but I think that's just it, Jess. Is you know, I have this phrase that my mentor told me long and long ago that I still use all the time. And that is it it's time on task over time. And I think people are willing to do time on task, but they a lot of times they're not willing to do it over time. And that's what you're talking about is over time, yeah, yeah. Yeah. And, you know, it's it's that um, you know, that gratification that they want so quickly. And, you know, I had a uh I had a former business partner years ago, and they were um they would do 75% of a hundred, meaning like we would never get to the finish line on you know a project or whatever. And um, I mean, this person has a brilliant mind, but 75% of 100 is no different than 50% of a hundred. You have to figure out a way to to um you know compartmentalize and get 100% of 100%. And maybe it's only on one or two things and not a dozen things, right? It you're just you're getting really clear on the focus to get that 100% rather than constantly delivering much less. And that's that time on task over time.

SPEAKER_01 21:39

Yeah. And I think the second part of that is is you have to have a clear idea what 100% is. So sometimes people just don't really know. I have done all the work that, you know, people that do on my team, I have done. I know what it takes and I know what it's done right. So if somebody is not doing 100%. I know what a hundred percent looks like. A lot of times people don't know what a hundred percent when you get to the finish line. What does that look like? You don't know. Or maybe they got there, but really sloppy, you know? And yeah, you got to know, you know, I have a high expectation. I know I'm not the least expensive person to hire agency out there. I know I'm not the most expensive, but I'm definitely not the cheapest. But I know that I don't, I don't, uh I'm not lazy. You know, I'm gonna go the extra mile. I'm gonna do the other little things. I'm gonna do the little the little things that people don't notice that make a difference to over time. Because I know if you do these things, you're gonna get to that 100% way, way faster instead of the guy that's just gonna do it for a hundred bucks. And yeah, the finished product maybe it's fine, but it was just not done well, you know. It was just done. And sometimes it I always say, sometimes it's progress over perfection. Sometimes you just gotta get stuff done. Who cares? You know, who cares how it's done, you know?

SPEAKER_00 23:01

Yeah. But I I also subscribe to the fact, you know, especially when you own your own business, you get what you pay for. I'm talking this as a consumer. I I do believe that.

SPEAKER_01 23:10

Yeah.

SPEAKER_00 23:11

And I I seldom, um, I seldom won't go with the in fact, I don't know if I ever go with the cheapest option. And that's the brilliant thing in marketing. If you give people three options, uh an expensive option, a middle option, and a low option, they're most of the time going to go with the middle option. Sometimes they'll go the higher option, but very few times do they go the cheap option because you get what you pay for.

SPEAKER_01 23:31

Yeah, but 80% of people will choose that middle tier, almost always.

SPEAKER_00 23:36

Yeah. Okay. So now I'm curious with as you're building out and and growing this third business in travel. Um I'm curious what you're applying with the things that you learned with the other businesses, because certainly you're you're not just um you know going at this carelessly. You're you're taking in, and you've got a probably more refined approach than maybe you did the first two go-arounds.

SPEAKER_01 24:09

Yeah, I am. I'm taking, again, kind of what I did with my Airbnbs, the type of audience, um, what I like, what I've done before, what I know, the type of audience I would like to have, and then speaking to those people and trying to um talk to them specifically. So we talked a little bit about earlier about I call myself a travel curator, you know, because I'm I'm designing um an experience for you. I'm just not giving you an experience or buying an experience or sending you a link to click on or whatever. And I, you know, we may eventually get to all of those things, but I'm designing something. And when I approach any clients, I'm doing any any um, you know, marketing work for, you have to design that whole customer flow. What does that look like? What uh how how does your product or business make people feel? You know, you as an agent, when you talk to them, how do they do they feel comfortable about moving forward? Like how do you make them feel? And you're a person, but digitally you have a brand, that first impression. What what is that feeling people get, you know, when they first see your website? Yeah. So I'm kind of moving that into I'm specializing, I I love whiskey and um gotten really into whiskey and bourbons and just trying it is super interesting to me. So um, so I'm really focusing more on curating uh wine and whiskey um experiences and travel. Um and it is interesting. Um, when you start a travel agency, it's very similar to a um real estate. You have to work with a brokerage similar, like a travel, a main travel agency, and then you kind of 1099 under a um a main brokerage. So uh I'm with an agency. We'll see, you know, it seems they seem to be super supportive. And you know, just like with a lot of things, there's a Facebook group, and I was thinking about this niche. I would say most of the agents said, don't do it, don't niche because you're, you know, then you're only gonna be get those kind of clients. Um uh we'll see if I'm wrong next year, but I think in my experience, when you talk to, if you talk to everyone, you talk to no one. If you talk to someone, you're talking to specific people. So uh I will see. Maybe next year I will come back and I'll say I was wrong. I should have, darn it, I should just be selling Disney, which I hate.

SPEAKER_00 26:55

Well, here's here's the deal, right? Like you just you just uh gave us a reason to circle back next year and see how that came out. But but I think that's a really interesting point on the niches. Um, because I mean I know I mean you you just described it perfectly about what you're trying to do with wine and whiskey. And I know people in my industry who focus on nothing but mobile homes and do incredibly great. And another set of agents that focus nothing but luxury and they do great. Yeah. And and so I I do love that idea of whatever your niche is in terms of you know how it corresponds with your brand and who would ultimately you want to go help and serve, like I think that exponentially could help more than the shotgun approach um of trying to be everything to everybody.

SPEAKER_01 27:50

Well, I mean, there's a million travel agents out there, right? So why are they gonna pick me? But if, you know, uh there's 100 people wanting trips and there's 100 agents, but one of those people love whiskey, who do you they're all they're gonna, you know, unless they talk to me and hate me or whatever, which you know, who knows? Maybe. But uh, they are most likely going to reach out to me. Yeah.

SPEAKER_00 28:19

Okay. So let's future cast this because you've got your hands in multiple businesses and um we're fairly close to the same age. And I know you guys have a retirement age, but uh, beyond retirement, like 10 years from now, like where where do you see your businesses and where do you see you?

SPEAKER_01 28:40

So yeah, my husband, this has been a topic of conversation than the next five years, and then you know, yeah, five to ten years. Um, yeah, I mean, uh, ideally, my husband, like I said, has a coaching business, and uh, I would like to move into just travel. Um, and then we have actually designed our house that we rent out on Airbnb, kind of an upper and a lower. The lower is just our area, and it's actually a bourbon barrel theme, speakeasy theme. Uh so when we are traveling, not telling you. I'll email you offline. All right. Uh, but anyway, when we're traveling, we will still rent out the upstairs just to leverage um additional cash flow and tax benefits. Big thing. Um, and you know, we'll travel and still be able to both do that thing. And, you know, hopefully by then we'll have grandkids and you know, uh just to have the freedom to make choices. And who knows, maybe then I'll start another business. I don't, you know, uh, I don't know. So I'd imagine I'll probably wind down um my marketing business or just stick to the one or two clients kind of more um on a consultancy basis and then, you know, just do travel and and rent her house out and enjoy her family and you know, all the all the things that go with that.

SPEAKER_00 30:09

Well, I mean, what we both know is you know, that whatever that five or ten year window is, it it um it never seems to get um closer. It always seems far away until you're actually in it and and we're we're closer than we are farther away from that. Um okay, so as we were talking before the show, there I mean, people who listen to this podcast are you know are in our same positions. They're building businesses, they're running businesses, or maybe they're in the corporate world looking to make that jump in. And as a default, I think many people in that space love to either read content or consume some type of content at a level. And I'm we always ask this to our guests, but I'm curious for you if um if there is a book that you've either read or maybe you're currently reading that has really just stayed with you in terms of um providing you guidance or insight or a blueprint for how you want to show up.

SPEAKER_01 31:07

Uh yeah, I I did look this up for that specific one thing that I've talked about probably the last 15 years in my marriage and my relationship with my kids. We've gone from little kids to teenagers to adults. Um, and in business is a book called Boundaries, when to say sorry, I'm reading when to say yes, how to say no, and take control of your life. So it's by Dr. Henry Cloud, uh amazing book about setting boundaries. So I we talked at the beginning how I said yes a lot, and that's okay. But you also do need to learn to say no and not feel guilty. What a no, what a knows a no, you know, um, and what you're willing and what you're willing not to do, and being okay with with saying, no, that's just not. I had um a potential customer. I'll have to tell you a story later, but I have never had the most craziest thing happen to me yesterday than ever, you know. Uh, and I he asked me something. I said, no, not doing that. And I had zero guilt about it. I'm like, absolutely not. I knew like you were pussing, you know, I'm just I was already feeling a little uncomfortable. And um he said something, I'm like, nope, not doing it. So I just feel like you know, you just have a lot peace, a lot more peace in your own life.

SPEAKER_00 32:29

Yeah.

SPEAKER_01 32:30

And that book is transcends business, personal, your neighbor relationships, everything.

SPEAKER_00 32:37

All right. So we're gonna have uh that title, the author, in our show notes. So make sure you guys grab and check that out. Um, okay, as we wrap up, uh if people want to learn more about what you do, your background, where can they find you?

SPEAKER_01 32:55

Uh yeah, so uh in my marketing business, so my last name is Light, spelled L-I-G-H-T, like a light bulb. So it's jjsocial light um.com. And my travel business is ever light travel.com.

SPEAKER_00 33:12

So yeah. Okay, so we'll have we'll have those um on the show notes as well. Give her a follow. Um, she actually does put out a lot of funny content too. And I mean, truthfully, it it when I pull up my Instagram, your feeds are usually towards the top, and you guys can go see what she's uh talking and uh saying about, but it's it's usually in in in good fun there too. Um, okay, so we know where to find you. Um, we're gonna get you back on this show probably in the next year, year and a half, because I am super um eager to find out. Okay, knowing what you did with your first couple of businesses, how how did that impact what's gonna happen over the next you know, couple of years within your travel business? So we look forward to seeing that.

SPEAKER_01 33:59

Yeah, me too. We'll see.

SPEAKER_00 34:01

Appreciate you coming on. Thank you so much, and um, we'll be in touch.

SPEAKER_01 34:05

All right, thank you.

SPEAKER_00 34:06

Take care.

SPEAKER_01 34:08

Bye.