Grind Design
Building a business is simple, and not easy. The Grind Design follows a group of ambitious (or gritty) entrepreneurs navigating the high-stakes world of business building, design innovation, and relentless grind to turn dreams into empires.
Grind Design
Building a Business with Heart: Lessons from Becky Sellers
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Summary
In this episode, Becky Sellers shares her inspiring journey from medical and construction backgrounds to founding her own bookkeeping business. She discusses the challenges of entrepreneurship, the importance of relationships, and lessons learned along the way.
Keywords
entrepreneurship, bookkeeping, small business, networking, business growth, resilience, leadership, Utah business
Key topics
Entrepreneurial journey from medical and construction backgrounds
The importance of relationships and networking in business
Lessons learned from starting and growing a bookkeeping company
Handling challenges and setbacks in entrepreneurship
The role of authenticity and passion in business success
Takeaways
Building genuine relationships is key to business growth.
Networking is about relationships, not just exchanging cards.
It's normal to feel imposter syndrome and self-doubt.
Firing clients can be necessary for business health.
Resilience and grit are essential for entrepreneurs.
Guest name
Becky Sellers
Chapters
00:00 Introduction and guest background
07:09 The entrepreneurial journey and challenges
16:04 Transition from construction to bookkeeping
26:59 Lessons learned and business insights
42:57 The importance of relationships and networking
53:54 Overcoming fears and self-doubt
01:00:09 Final thoughts and where to find Becky
resources
Matthew McConaughey's Greenlights
Unreasonable Hospitality
Guest links
Instagram - https://www.instagram.com/better_bookkeeping_utah
Facebook - https://www.facebook.com/better_bookkeeping_utah
Welcome back to the Grind Designs, Mandy Henriette. And we are missing our favorite uh partner in crime, Michael Walters, today. Uh, this is a guest that we have been wanting to have on, and she had a little like a an emergency pop up in her world for last Friday when we were getting together. And so we are we're we're filling in and we're doing it without Michael. But um, as you know, we interview entrepreneurs, we believe in the conversation that is happening between these individuals about the struggles that they go through, the lessons that they learn. We feel like we learned so much from everybody that we get to chat with. So I want to uh invite our guest or introduce our guest today. Becky Sellers is joining us. And she's just the nicest human you are ever, ever going to meet. I'm so excited that everybody gets to meet her.
SPEAKER_01So thanks. Thanks for having me today.
SPEAKER_00Yeah. So Becky, like, tell everybody kind of your journey. You we've had some off-mic conversations that we're actually gonna circle back to because you've said some interesting things today. But how did you end up? Like, where were you before? What's your background, and how did you end up opening a bookkeeping company?
SPEAKER_01So I own Better Bookkeeping and Business Consulting of Utah, and I do books for small businesses. Um, I'm not a CPA, but I'll get everything in a nice pretty package for you to take to your CPA. Um, I was an Army brat when I was little. My dad, we moved around a lot. He was from the Salt Lake Valley, so when he retired from the military, um, we ended up in Wendover. He ran the airbase out in Wendover as a civil civil service. My graduating class had 31 kids. Amazing. Yeah. Uh, and that was the biggest class.
SPEAKER_00I've never known anyone who lived in Wendover.
SPEAKER_01People actually live there. So um, my class, my graduating class was the biggest class in a long time, and now it's much bigger there. I still have family that live there. Um living in Windover, I actually started in the medical field. I was an EMT out there for 10 years. Uh, but there's not a lot of advancement really for any type of job in Windover, so I knew that I wouldn't stay out there. I ended up moving to Salt Lake, I think, in 1996, and I started working for a medical practice and OBGYN and pediatric practice, and I started in their building office and worked my way up through the ranks and became their practice administrator. And I did that for 11 years, I think it was. Um, during that time, I had met a wonderful man and got married and had a beautiful little boy. Um unfortunately, our marriage didn't work out and we separated. Um and I ended up meeting the true love of my life after that, after that divorce. Um he owned his own construction company, and he was very, very good at construction work, and he was terrible at being a business owner. So that's often true when it comes to construction. Yeah, he could fix anything, he could engineer anything, but to get him to do payroll or anything else, keep his receipts was a nightmare. So while I was still working in the medical practice, I was helping him grow his business, you know, at home at night. And it finally got to the point where he was busy enough that he needed me full-time. So I left the medical field. I kind of thought that I would stay in the medical field. Um, before I had my son, I was in nursing school and then had my son and unfortunately didn't go back to school to finish that. But fast forward all those years, I left the medical practice and went to work with my husband running his construction company. Um, I think that was in about 2015 or so. Um we grew enough, quick enough, that in 2020, we were looking for bigger space. Like we were, we had outgrown the space we were in. Our offices were in our home, we had, you know, storage facilities for some of the bigger tools, and my garage was not a garage, it was a shop. And so we actually partnered with a couple friends of ours that owned small business construction-related companies as well to find a bigger space. And so we were like, okay, we found this great warehouse, we're all gonna share the expenses of that. And we moved into this warehouse together. Um, and very quickly realized that I was doing all the administrative work now for three businesses, because these other friends of ours that were construction workers were great at their jobs as a construction worker as well. So we decided it made more sense for us to merge our three companies into one company. Um, so we did that. Um, so in April of 2021 was the official opening of the merger of our three companies, BDM Industries. Um, and then, and my husband was the majority shareholder because he'd been around longer, what he brought to the company, you know, all the equity and all that kind of stuff. Um, unfortunately, he passed away in August of 2021. And so I very quickly became the majority shareholder of a construction company that was never my dream to own a construction company. Yeah. So I loved working with my husband. We had some challenges, of course. I mean, we spent probably 20 hours a day together. Um, but it was it was his dream to own the construction company, and I was along for the ride and and the benefits of being the owner's wife and whatnot. Um, when he passed away, you know, my business partners were like, Well, what are you gonna do here? Are you gonna keep the company open? What's what's what's the plan? And I just said, Well, you know, I feel like Joe created this legacy, and I don't feel that I should shut it down. And so I was very, very grateful to have these two partners um that carried me through the worst year of my life. Yeah. Um, the days that I couldn't get out of bed, you know, they kept the ship running. Um, I quickly became Joe was very, very charming and very, very personable. And, you know, the guy that could sell the ice to the Eskimos kind of guy. Well, I quickly became the Joe of the company where now I was client-facing and I was going to job sites and I was running crews. I wasn't doing the work because I was never a construction worker, yeah, but I was, you know, getting the estimates to customers and doing all these things, which meant then we needed to hire an administrative assistant to do my job in the office. Yeah. So so we did that. And within the within a few years, I mean, we were killing it. Business was great, business was good, things were wonderful. Um when I had met Joe, we bought a house and we renovated it to make it our dream home. And so when he passed away, I there there was really no escaping for me, right? I lived in our dream home together. I was running the company that he started, and it was probably early 2024 that I was like, I I need to do something different. You know, I felt like my partners were at a pretty stable place. You know, they were they were probably they're probably about 10 years behind Joe and I in running their businesses, but you know, we had grown a lot, and I think they they learned a lot in those few years. Um, and so I just, you know, I said, look, I'm I'm selling my house. So I sold my house. I was very fortunate. It went on, went up for sale on a Thursday when I was under contract on a Sunday, and it was a cash offer. And so I was able, I moved out of my house within like three weeks and found a new place. And once that was settled, I, you know, sat down with my partners. You know, they they knew it was coming, they just didn't know when. But I sat down and said, okay, I'm ready to, I don't want to own a construction company. So um we started, you know, I finished out the year 2024 teaching them what I did with what, you know, introducing them to my my big clients um so that they can could continue on the work. Uh and so my last day working for the construction company that my husband started was December 31st, 2024. So I took about a month off. I knew my plan was to to start my own gig, to do bookkeeping, because I've always done this administrative type work, the you know, running the medical practice, running the construction company. Um in in Salt Lake City, it's a it's a very small construction world, especially for small, like solo solo. Right, if you're not one of the big guys. Yeah. And so we had a lot of friends in the industry that I spent a lot of time with. Oh, you need you need to fill out this form, you need to register your business this way, this is how you set up your payroll. And so, like, I was doing those things for friends. And so I was like, okay, what am I gonna do to keep myself busy, to earn a living? You know, there's the buyout from the company, but that's not gonna last forever.
SPEAKER_00Right.
SPEAKER_01And so I knew that I was probably gonna do something in bookkeeping. I wanted to um have the flexibility. I had grown very accustomed to being my own boss. I think it'd be very, very hard to go back to work for somebody else at this point in my life. I don't think I'd be a very good thing.
SPEAKER_00Even though we joke about, right? Like every once in a while you'll hear me say, I think I'm just gonna go bake bread for a living.
SPEAKER_01Yeah. Right. I think I'd be a terrible employee at this point. Yeah. They'd be like, um, you're a little late. I'd be like, no, I'm not. Right out of time. Yeah. But uh so yeah, I knew I knew kind of what I was gonna do. I just, you know, I took about a month off to decompress, and you know, that was really hard to not get up and go in every day and line out crew.
SPEAKER_00What did you do for that month, Becky?
SPEAKER_01Um a lot of reading, a lot of people. Did you feel lost? I did, I did, right? Because there's there's no purpose. Like, like I knew I I knew what was gonna happen. Right. But I knew I needed some decompression time, right?
SPEAKER_00Yeah.
SPEAKER_01I mean, that was what three three and a half years.
SPEAKER_00Especially after the journey that you'd come through at that point.
SPEAKER_01Yeah. So three and a half years after my husband died, which unfortunately it's it it gets worse than that. My husband died in August of 21, my dad died in November of 21, a very, very dear friend died in August of 2022, and then my brother died in October of 2022. So I was like, okay, I don't think I need to handle anymore, right? Like it's it's it's enough at this point. So I really took some time to decompress and just be like, okay, what do I want my life to look like?
unknownYeah.
SPEAKER_01Like I knew I wanted to work for myself and I knew what the field was going to be, but how do I start that? Because here's the other thing. I was very good at all the administrative stuff of all the bookkeeping, all the payroll, all the taxes, all those things.
SPEAKER_00But there's a design work to be done to grow a business. Yeah, there's the hustle.
SPEAKER_01Right. There's the hustle, which I never had to do the hustle, right? I mean, I worked for an established medical practice, yeah, which medical is way different than service-based. Um, I went to work for really an established construction company. My husband was killing it and he hustled and he was not afraid to get out there and make those connections and make the room light up when he walked in and all those things, and I wasn't that person.
unknownYeah.
SPEAKER_01So it's like, okay, how am I gonna do this? What is that gonna look like? I know I can do the work, but how am I gonna get the work? Yeah. And I will tell you, I am the worst at selling myself, selling my business. I could sit down one-on-one and talk with somebody about what I do and why I'm good at it and how I how I can help you. But to go go out and do that marketing and advertising and those things is just hard for me.
SPEAKER_00I mean, it's here's the thing, you're just becoming the person who can do that. That is right, that that's not an overnight. Yeah. Because you're great at people, yeah. Great at relationships.
SPEAKER_01Yeah.
SPEAKER_00I I mean, I will tell you, uh, the way that we became connected, you know, initially, like I didn't meet you face to face for forever and ever because you were working remote. You were not here in Salt Lake. And the first day I met you, Becky, I loved you.
SPEAKER_01No, thank you.
SPEAKER_00So, like wherever you walk, it will work out.
SPEAKER_01Yeah.
SPEAKER_00Right? But it is, it's getting being brave enough, and where do you walk in?
SPEAKER_01Yeah. And so I'm a little, I'm a little over a year in my business, um, about 15 months or so. And yeah, I've got I've grown a lot, I've learned a lot, um and feel more confident and comfortable in my new shoes. But it's still scary. It's still, you know.
SPEAKER_00Yeah, because it it's not that it's not the work that is intimidating. Yeah. It's the the getting the work. Being responsible for bringing it in the door. Yeah, yeah.
SPEAKER_01Yeah, for sure. If I could have a Joe that could do that for me, because I'm telling you, that guy could he was he was a charmer. He could sell anything.
SPEAKER_00My 17-year-old's like that.
SPEAKER_01Yeah, yeah. I never had that. Yeah. And so I was always the I was always the wallflower. And so I've learned a lot in the last year.
SPEAKER_00It's funny that because people actually read me. I I love people, like I love to study people. I'm also a total introvert, and people don't realize that about me because for years and years, when I decided to become front-facing sales, I worked really hard at being outgoing. Yeah. Like I had to learn that skill because my business wouldn't survive if I couldn't do that.
SPEAKER_01And then do you go home and say, Don't talk to me?
SPEAKER_00Yes. I find it exhausting. It's in and bless my husband's heart because he's such a good human. He's super social. And he spends a lot of his time in his industry. He's spending a lot of time alone during the day. So he comes home ready to like roll to the next party and who's doing what. And and we have have this language now that has become over the years where I he'll be like, hey, so-and-so is doing this. And I'll be like, is it important to you that I go?
unknownYeah.
SPEAKER_00Yeah. And he knows, like he knows. And he knows if he says yes, I will go and I will smile and be lovely. Yeah. And also, if I have an option, I'm totally not going. Yep.
SPEAKER_01Yep.
SPEAKER_00If I have an option, you're gonna find me tinkering in my house somewhere. Yeah. Right.
SPEAKER_01Tinkering, sitting, reading in a book, sitting in the bath. Like my friends make fun of me because I'm like, I go to bed. I mean, I'm in my bed by 8 30. I don't have a TV in my room. Um, I just don't watch a lot of TV anyway, but I'm in my bed by 8 30. But I'll lay there and read for an hour and a half before I fall asleep. So it's not that I'm going to sleep at 8 30.
SPEAKER_00Yeah.
SPEAKER_01But it's just you're like it's my happy place.
SPEAKER_00Cocooning. Yeah. Yeah. So I get that. Because it but it but I will say it can be learned. Yes. It's just it, you know. Yeah.
SPEAKER_01Yeah.
SPEAKER_00You're in the position where you're like having to learn the skill set.
SPEAKER_01I was very fortunate. One of the very first things that I decided to do, knowing that I needed to meet some different people, um, I joined a networking group that is a wonderful group of ladies that um just being there every week, it's it's it's changed my outlook on one how to run my business and how to meet people. And the support is incredible. I've walked into a couple other networking type groups and just felt it felt ugly and wrong, right? And so I know I know there's lots of different kinds of networking and and there's lots of personalities, yeah, right?
SPEAKER_00There's different personalities. There are there are plenty of personalities that thrive in that cutthroat. Yeah. Right?
SPEAKER_01I could not do it. I was like, if this is what I have to do to make my business successful, I don't know that I can I don't know that I could do it.
SPEAKER_00Yeah. So I will say I agree. Because that's how we met. We met through this networking group called Embrace and Empower. And uh it is my number one favorite accident. Yeah. Right? How did you come across to me? Oh, Michaela like private messaged me on Instagram or something. Yeah. We didn't know each other from Adam.
SPEAKER_01Yeah.
SPEAKER_00And honestly, best thing I ever did was just say, sure, sure, I'll come take a look at it. I'll come look at that. I will say I've never been in a space with women who are invested in each other, who are cheering for each other.
SPEAKER_01It's a little magical. I feel so blessed to have found that.
SPEAKER_00It is my it's the highlight of my week.
SPEAKER_01Yeah.
SPEAKER_00Really. So so you happen into this, but how did you happen into that?
SPEAKER_01Same thing. Michaela messaged me, right? So you get on Facebook because you're like, okay, I got to start.
SPEAKER_00Yeah. Watch out, Becky.
unknownYeah.
SPEAKER_01You know, you get on Facebook, you're like, okay, I'm going to start looking at these different groups and these different things. And, you know, and so I joined her group on Facebook, which has thousands of members.
SPEAKER_00Yeah.
SPEAKER_01But not all those members are a part of the weekly networking group. Right. Right. So I joined, and I think that that's she just kind of looks for people, you know, that maybe seem interesting to her. Maybe she's a little magical in how she does it. I don't know. Yeah. But um, she reached out and said, hey, you know, I run this group. I'd love if you'd come take a take a look. And I walked in there and just it's almost like when I found my house that I bought in twent the end of 2024, after looking at dozens of houses, one of my very best friends was my agent, and I'm pretty sure she was getting sick and tired of me. Granted, we were looking for a house super fast because my house sold so fast. But I walked into this house and I said, This is it, I'm home. And she said, Are you sure it's maybe not the best neighborhood? It's not an awful neighborhood, but you know, you could you could afford probably a better neighborhood. And I said, This is my home. Like it just spoke to me when I walked in the door. And I feel that way about when I walked into Engage and Empower. That after my first day there, day one, had not met any of those women before. I was like, Yes, please, I'd like to be a member.
SPEAKER_00Same.
SPEAKER_01Yeah. And it's been over a year and it's lovely and wonderful.
SPEAKER_00Yeah. It lights me up. And I learned so much from everybody. Yeah. Right? Like it, I'm like, being with us, these humans makes me a better human.
SPEAKER_01Yeah, I agree with you 100%.
SPEAKER_00That was so funny. So you take this hiatus for a month, and you have time to kind of like recharge, rest your brain, and decide to go forward. How did you because at that point you're doing branding, you're trying to figure out your name. Which which seems like the most important decisions when we're in it. Right? And I don't know if it is, but kind of. It kind of matters, right?
SPEAKER_01Like something that says what you do and that it does. And I wish now, being a year in, that maybe I wouldn't have chosen my name. There's meaning behind it. So better book better bookkeeping and business consulting of Utah is a mouthful. It's a mouthful on an email address. Which is why it's shortened down. Yeah. Yeah. So, but there was one point um, my husband who passed away was a fabulous cook, and he made an amazing Chili Verde. He grew up in Denver, and Denver has these amazing breakfast burrito joints, right? They're open from 5 a.m. to 1 or something. True, yeah. And so every time we went to Denver, we went and had breakfast at one of these places. And he made the best Chili Verde I've ever had in my life. And so he wanted to open a food truck that did breakfast burritos.
SPEAKER_00Okay.
SPEAKER_01And so this was this was a dream. This was in the works. This was gonna be a side gig that we started, and it was gonna be Becky's breakfast burritos. So when I left the construction company and was like, okay, I'm gonna start my own company, I was drawn to these three B's for some reason, right? Because of that. Yeah. Not for some reason. Not for some reason. Yeah. And so, like, what can I do? What can I do? And and like I said, now I wish I would have maybe done something a little different, but because like better bookkeeping, well, better than what? Well, it's better than what you're doing now, probably. But I'm gonna vouch for that. Anyway, but it's not best bookkeeping, right? You know, like I I'm like, I should have maybe done something a little bit different, but I don't think I would ever change it because of the meaning behind it to me.
SPEAKER_00I was gonna say, and I don't think you should. I actually think it was charming that you do that, right? Because it does make you go, huh? Yeah. But not in the way, okay. So, and I don't know if they're still around. I hope I probably shouldn't say this on the air, but we're just gonna say it anyway, because who's gonna know? There was a um real estate team locally called the B team.
SPEAKER_01Oh, yeah, that's that good for real estate. See, I think you're doing fine and better.
SPEAKER_00Yeah. But, you know, because think about like better housekeeping, better like that feels like a uh emotion. Yeah. Right? It's an improvement.
SPEAKER_01We're improving, we're doing yeah, and you know, probably a good majority of my clients that are my clients now, I am definitely doing better work than what they were having done or were trying to do themselves. Yeah. Right. So I love working with small businesses. I love working with uh people just starting out because they don't know anything. So one, I'm gonna teach them the right habits so they're not making bad decisions for five years and then have to try and fix them. But two, it's hard to start a business.
SPEAKER_00And if you don't know It's intimidating, and I think uh human nature is that if something's scary, we just avoid it.
SPEAKER_01Oh yeah.
SPEAKER_00Finance is super scary as a business owner.
unknownYeah.
SPEAKER_00Feels big and heavy, right? And so I think there's tons of people who just they just get up and go to work and do what they do and hope they can pay their bills. And they bring money in, but they don't really have a plan with the money, right? They're just kind of doing the thing every day.
SPEAKER_01Yeah.
SPEAKER_00And everybody's, you know, we say all the time, we're all failing forward. Yeah. Right? Like I I mean, I could give so many examples of that in our team. Yeah. We're just failing forward. But you're right. The finances one is a big hairy one. Yeah.
SPEAKER_01And the thing that people tend to ignore the most is taxes. Which is really because we all dread it. We all dread it. And it's like, well, I need to pay the Home Depot bill because I need to be able to keep going there to buy supplies to paint houses, right? So, oh, payroll taxes? Well, that's just gonna have to wait because I need to pay this so that I can keep working. And then you're three years in or five years in, and it's a mess.
SPEAKER_00And you're and the number to fix it is so scary.
SPEAKER_01Yeah.
unknownYeah.
SPEAKER_01Is the other problem, right? Yeah. They're gonna take your house, they're gonna come take everything you own. And so you're just terrified to even look at it. So yeah. You know, the funny thing is, you know, I've spent some time on the phone with IRS for different clients. And when you actually get someone on the phone and talk with them, they're not that scary. They're they're just not.
SPEAKER_00I don't think the humans are. I actually have done lending for several IRS employees.
SPEAKER_01Yeah.
SPEAKER_00Right. I I think the systems are not terribly user-friendly.
SPEAKER_01Yeah, no.
SPEAKER_00They're right for most of us out there. Like you get in there and you're like, what is that? And I don't know.
SPEAKER_01I just had a call last week. I had to make a call to the IRS, and you sit on hold forever before you get a person. And and this lady told me, well, they've finally realized how far behind they are in processing uh tax returns that they've pulled people off the phones to process tax returns. So now no one can get anyone on the phone because they've pulled them out to go press.
SPEAKER_00It totally checks out. I I mean I told you as we were talking earlier, like I'm waiting for 2023 refund. Yeah. Right? Like, holy lord. Yeah. And so and I had an extension, but it I filed within the extension, right? It's not like I was a year and a half later filing.
SPEAKER_01Yeah.
SPEAKER_00Yeah. That makes sense to me.
SPEAKER_01And then if you sit and do nothing because you're busy running your business, and then you get the nasty letter that, hey, we're gonna lean your house, and you're like, okay, well, I have to keep running my business. I don't have time to sit for three hours for someone to tell me, sign on this box and fax it to me. You have to fax it. Right.
SPEAKER_00You know, it's it's so weird and old school.
SPEAKER_01It's hard. It's really, really hard. So I'm still dealing with some things from my husband's passing that I'm like, can I please just schedule a meeting and go sit in someone's office? Can that be done? I don't know. I haven't figured it out.
SPEAKER_00They have a physical location downtown. They do.
SPEAKER_01Don't know how you yeah, it's probably under lock and key.
SPEAKER_00And I was gonna say, back in the day doing mortgages, we actually used to physically walk in to get transcripts and things.
SPEAKER_01Yeah. Right?
SPEAKER_00Yeah. But I'm assuming things have changed.
SPEAKER_01Yeah, I I'm waiting for transcripts from my husbands that I've mailed and asked for like six times and sent all the paper. And it's just they just it's a broken system for sure. Yeah. And so new business owners just ignore that completely.
SPEAKER_00I that's what I was gonna say. That it's just yeah, yeah, yeah. I absolutely understand why new business owners come in and they don't know what they don't know.
SPEAKER_01Yeah.
SPEAKER_00Right? Yeah. And then they'll hear about it. It's not like anybody goes, Oh, welcome to owning a business. Here's your checklist of the things that you need to get in order. Yeah. Yeah. Right. And so people don't know what they don't know. And then they start hearing it and they're like, oh my gosh.
SPEAKER_01Well, yeah. And then they hear it from their friend, you know, sitting at the ball game that they're next to. And so then they call in a panic, like, well, what does this mean? How am I going to fix this? And so, you know, I have processes in place for just depending on what the business is. Our our dear sweet friend Michaela, you know, her boyfriend owns his own business and is growing super quick. And so because I've started with them kind of ground zero, he'd been he'd been in business for a little bit when I started working with them, but I I can anticipate their needs. And like, okay, you're ready to start a retirement plan. You need to call this person, you need to do XYZ, and this is what we're gonna do to get that going.
SPEAKER_00Valuable. Yeah, like Becky.
SPEAKER_01That's not my job.
SPEAKER_00I can't start their plan for you, but here's what you need to do. The fact that you have well, you know, we talked about this earlier. I use a payroll company specifically because that's a big hairy. I don't want to manage health care and payroll. Yeah, it's ugly. It's ugly if you so scary.
SPEAKER_01Well, and it's even more scary because you're dealing, you're messing with people's lives, right? Right. Your their payroll, their health care, what those things, like if you screw that up, it's not just affecting you. If I if I screwed up, it's only me who works for my company, I'll deal with it and figure it out. But when you have employees, that's a big, big burden.
SPEAKER_00Well, I think that's something that people don't talk about often enough is like when you have employees, we're responsible for them being able to pay their bills. We're responsible, right? The the weight is like it's like my family became Yeah, you know.
SPEAKER_01That was the number one reason that I decided to leave the construction company. You know, we grew from when we when we first merged our three companies together, we had probably a total of seven or eight employees. When I left, we were at like 26. And that was probably the biggest deciding factor for me. I could probably go back and do it now, but at that point, still coming out of this trauma and stuff, I was like, I can't be responsible for these people's livelihood. Like it was a winning to me. Yeah. Yeah. Like I could do the work, I knew the people, I had the clients, I was, you know, I was in. But those months when money was tight, it's like, you know, payroll gets paid first, nothing else gets paid until the employees get paid. And when you're when you're responsible for it.
SPEAKER_00And I was gonna say, and when you're getting started, often you do a lot of work and you don't get paid at all. Yep. Your employees get paid, period. That's it's not up for discussion, right? Yeah. So that's an interesting, and nobody ever talks about that, but it's I mean, it is a well, and it's interesting.
SPEAKER_01My my business partners, you know, they were they were solo gigs, right? So one of them had he'd hire employees when he needed them for specific jobs, but it was pretty much him and one other guy. And then the second partner, it was just him doing what he did. And so that first year of now their partners, so one, they have to make decisions with other people about the business money, right?
SPEAKER_00Right.
SPEAKER_01And two, oh, we can't pay payroll, we're not taking a paycheck home this week. They're like, What? Uh-huh. What do you mean? And it's like, that's that's that's what happened. That's life. Yeah. So yeah, they they grew up really, really quickly. Yeah. That first year.
SPEAKER_00No, it's it's you know, it's funny because I uh this is not my first time owning a business. Yeah. It's actually my third run. Um, but this is the biggest I've ever been. Yeah. The biggest that like when I see our payroll, like when it comes to me for approval, you're like, whoa.
SPEAKER_01Yeah.
SPEAKER_00Um, it made me more grateful for prior employers. I had more respect, right? For what some of my employers were carrying.
SPEAKER_01Yeah.
SPEAKER_00Like it's it's a lot. It's a different view for sure. Yeah. So now you've started this and how far you're a year.
SPEAKER_0115 months. Okay. Yeah.
SPEAKER_00A little over a year. Um what would you say has been the biggest aha moment? Like, where did you have any lessons as you were launching that? Because you had some b you had business, Savvy. Yeah. Like you, but did you have any moments as you were getting that up and running where you were like, whoa.
SPEAKER_01So the biggest thing for me, which I think is probably a big misconception for a lot of business owners, is networking, right? I thought I was gonna work and walk into a room and hand out my card, and people were gonna call me to have me do their books, right? That's not what networking's about. Networking is about meeting people because when they're at a baseball game with their friends who's complaining about their bookkeeper, then you're gonna go, oh my gosh, I've got somebody who's amazing.
SPEAKER_00It's building relationships with people. Yes. Because on top of that, I actually think, well, we're probably both in this, but you more so, yours is such a sensitive item.
SPEAKER_01Oh, yeah.
SPEAKER_00People walk around with a lot of shame about our money or choices or mistakes, or yeah. So for someone to call you and go, I'm gonna open it up and be super transparent. Yeah, please don't judge me. Yeah, yeah, yeah. And show you all the things, you have to have a relationship with them, Becky.
SPEAKER_01Yeah, 100%. I have one of my most favorite clients, is a very high-level professional um who deals with really, really sensitive information. And she works hard and she's highly sought after in her industry. And when she came to me, she and it's building those relationships, right? She has an employee who took her dad to get his hair cut, who was talking to the hairdresser who's my hairdresser, and was talking about her just a random conversation about how her employer needs a bookkeeper. So my hairdresser's like, hey, I know somebody. Yeah. So those relationships. But you know, the the very first meeting I had with this lady, she's like, I haven't filed taxes in five years. COVID hit, things went crazy. I lost, blah, blah, blah.
SPEAKER_00But you know, I know lots of people in that boat.
SPEAKER_01Yeah. And so I just said, let me do what I do, let me do what I'm good at, so you can do what you're good at. And it was just you could just see the relief come over her. Yeah. And you know, it took us about six months to get her cleaned up and get everything to rights. And she called me probably about four months ago, and she had a client that was in a really big mess in her industry. Um, and she called her, and the client was just crying. It was just like, I don't know what to do. I'm overwhelmed. I've I've made this mess, I have this, all this stuff going on. And my my client said to her client, let me do what I do so that you can do what you do. And she called me and she's like, the relief that my client felt when I was able to say those words to her that you had said to me. Yeah. So it's it's it's it's it's a big deal. Yeah.
SPEAKER_00Like, and make no mistake, it's not people who aren't smart, who aren't hardworking. It's just not everybody is wired for that item.
SPEAKER_01Yeah, yeah. I'm not a construction worker. I'm not, I'm not a lawyer, I'm not these things. I'm a bookkeeper. Yeah. I am not uh I didn't go to school for it. It's all on the job experience that I've that I've had. Um, there are things I don't know. I have a great team of people that I can reach out to if it's like, oh, well, what is how do we depreciate this? Let me call one of my CPA friends. Yeah. I'll get back to you, kind of stuff. You know, there are definitely things I don't know, but um Well, because it's it's ever changing.
SPEAKER_00Oh, yeah. Right? It's ever changing. The tax rules change every year. That it's ever changing.
SPEAKER_01Yeah, it's hard to keep up. I I've considered many times going to school to become an accountant, and I'm like, I'm 50, what am I, 53? I don't I don't know.
SPEAKER_00You're like, I don't know how old I am. I'm not quite sure. But 50 something.
SPEAKER_01Yeah, I'm like, you know, I'm not gonna change the world in the next 15 years of my life before I retire or whatever that looks like. And I'm pretty comfortable and content where I am, yeah, doing what I do, you know. So um I've I've got friends that are high-level professionals that are like, well, you're doing that work already. You should go get the degree and put it behind your name. And I'm like, I probably should. Chances are I probably won't. So And also that doesn't light me up. Yeah, yeah. My son lives with me. He's 24 years old, he lives with me, and he's in school right now. And I just think, oh my gosh, if I was in school and he was in school, and I just feel like our lives would be such a mess. You know, he has he has a son, my six-year-old grandson, he's with us half of the week, and it's like I just can't imagine me trying to go to school, me running a business, my son in the school.
SPEAKER_00I was trying to get this keep this child like alive and well and happy. Yeah.
SPEAKER_01Yeah, yeah. So I'm at a very uh, very contented place in my life right now.
SPEAKER_00I could see going back to school for the fun of it. Like I've always figured at some point I probably would, just because I know I but not like for the career piece.
SPEAKER_01Yeah, yeah. Okay. Michaela had asked.
SPEAKER_00That doesn't sound fun to me at all.
SPEAKER_01Yeah. You know, Michaela, she likes to ask people, what is your why? And I think people younger than I am, starting out in new businesses, right? They're gonna change the world. They're gonna make millions of dollars. I'm pretty happy where I am at in my life. I want to work enough and make enough money to live a contented life.
SPEAKER_00Yeah.
SPEAKER_01You know, that's that's not a million dollars a year for me. Right. You know, I don't, we we had a million dollar year when you we we were we were like a thousand dollars shy of a million dollars, my husband and I, before we joined forces with the other guys. We were like $990,000. Oh my gosh, we did this from our house. You know, we we were working our office, we're at home. Oh my gosh, that's amazing. And then we're like, we're exhausted.
SPEAKER_00Right.
SPEAKER_01I was gonna say there's a price to be paid for that. Yeah, you make all that money, but you don't keep that money. Right. You make more money, you spend more money. Right. You know, totally that's typically how it works. There are different industries where it doesn't, you know, the the odds are in your favor, but not doing construction, not doing bookkeeping or accounting or you know.
SPEAKER_00I've had periods where where that has been very true, where like my production is so high, and I have these youngsters coming to me, and they're like, How do you do that? And I'm like, oh, don't necessarily follow me. Yeah. Like, yeah. I mean, I haven't seen my kids in three days. My husband probably wants to divorce me. Like, yep. Sometimes that isn't the most important thing.
SPEAKER_01Yeah, yeah. And you know what it takes all all sorts of different people and personalities to make the world go round, right? So I am so glad there are people that are that way. Right. So I know I am not, and I'm not gonna kill myself trying to be that.
SPEAKER_00Yeah.
SPEAKER_01So that circles back to the ugly networking groups where I didn't feel like I would fit in or I didn't feel like it would be beneficial to me.
SPEAKER_00I'm a pretty high driver, yeah, and I'm pretty competitive. I'm a little too altruistic to fit into those scenarios.
SPEAKER_01Yeah, yeah, for sure.
SPEAKER_00Yeah. So I like a good competition, don't get me wrong. Um, especially against boys. Yeah. I don't know why. Yeah.
SPEAKER_01I get really excited when like I think I think that's what scared me most about those kind of bigger networking groups. You know, I grew up in a household where you didn't want to be seen or heard, right? You kind of stayed in the shadows because that was maybe safer. And so that's one of the reasons I have such a hard time putting myself out there in front of a big personality. I totally get that, actually. Yeah.
SPEAKER_00Yeah. I uh there's there'll be another podcast that comes out where Michael actually interviewed me and he's like, so what drives you in a month defiance? So I think mine is is rooted in this like, oh yeah? Yeah. Right. Um although I've learned the hard lesson that sometimes just because you you can show up and you can do all the same things and it still won't be what you think it is. Yeah, for sure. It doesn't really matter. Yeah. It's all very surface, you know, shiny.
unknownYeah.
SPEAKER_00Um, so what's next? Like where are you headed? You said you're really content. Are you still trying to add more clients to your world?
SPEAKER_01Yeah, there's always there's always the the push for more clients. I'm probably at about half capacity of where I would want to be.
SPEAKER_00Okay.
SPEAKER_01You know, there's been a few that I've taken on that weren't good fits. Yeah. You know, and so we had to part ways because I didn't feel like it was I was the best person for them. Yeah. Or I'm gonna say this and it's gonna sound bad, but I didn't feel like they were worth my time almost or my the energy that I would have to put into them, they weren't giving back to me. If that makes sense, makes sense.
SPEAKER_00It's not a bad thing to say.
SPEAKER_01Yeah.
SPEAKER_00Let's talk about that. That's actually a very discerning comment.
SPEAKER_01Yeah. So if I'm gonna spend, I'm I'm great with high maintenance clients. I'm great with people who are busy and have a million things going on, but I'm not a mind reader.
SPEAKER_00Uh-huh.
SPEAKER_01And I'm not gonna get thrown under your bus because you're too busy. I mean, the finances of your business are so important. And I know all the other pieces that go into it are important too. But if I send you an email or send you a text and I'm like, hey, I need this, I need this answer. What do you need? Yeah, these kind of things.
SPEAKER_00If it's taking you three or four weeks to get back to me, but you're like, I at least need it to happen in the next few days.
SPEAKER_01Yeah, yeah. And so, you know, but then when it's six weeks later and now you're mad at me because you don't have your reports, like I I'm not gonna, I'm not getting thrown under your bus. You know? Yeah. I'm a partner, I am here to help you grow your business, I am here to support you in whatever way I can, and I can guarantee I put a lot of effort and support into my clients. And if I gosh, it just sounds kind of crummy when I say it out loud, but there are just people who don't care enough about their own business. I don't need someone to care about me, but I need them to care about what I can do for them.
SPEAKER_00Here is the interesting thing though about that. Have you ever regretted parting ways with any of those?
SPEAKER_01Um just initially, right? There's always that one, especially as a new business owner, right? You're you're you're not gonna be.
SPEAKER_00You're afraid to turn away.
SPEAKER_01Yeah, you're not gonna tell anyone no, right?
SPEAKER_00So But what happens after?
SPEAKER_01Well, so I I fired a lady not too long ago, and within two weeks of firing her, I hired three other clients that are delightful.
SPEAKER_00Yeah.
SPEAKER_01You know, or I hope we're gonna be delightful. This is this is this just happened in the last few weeks. Yeah. But you know, we we we had a similar situation in the construction company where we had a client that just refused to pay us what we needed to be paid, but we did a lot of work for him. So my husband was always like, we can't quit working for him. We can't. And I was like, but look, here's the numbers. Like we're barely breaking even, if not losing. You know, we can't do this. And we I finally talked him into firing that big old client. It was a big client.
SPEAKER_00And but then the rush that fills that space, right? So much better. It's I've had those hard moments, and I would I would say, like, I would encourage any business owner out there because it is scary. You're right. When you're a new business, it is scary to say no to anyone. Yeah. Uh my business coach said to me for years, he would say, say no to the good to make room for the great. Sometimes they're not even good. Yes, right? Sometimes it's just bad. But I will tell you, I've been in moments where I've been like, okay, 80% of my time is going to this client that's only bringing me 20% of my business.
SPEAKER_01Yeah.
SPEAKER_00Like, what am I doing?
SPEAKER_01That's not good.
SPEAKER_00And doesn't respect my boundaries, doesn't respect that I have a family, doesn't like, and that's really hard to walk away from. Yeah.
SPEAKER_01Yeah.
SPEAKER_00And also at the end of the day, haven't regretted. Yeah. But it's a hard thing.
SPEAKER_01It's a hard thing. I'm a people pleaser. You know, that stems back to this the childhood stuff, right? And so I'm a people pleaser. And so it's like, oh my gosh, they're gonna hate me when I fire them, and they're gonna tell everyone how terrible I am. Probably 90% of what I listen to while I'm working is books or podcasts about overthinking. Right?
SPEAKER_00I was gonna say, you didn't hit 50 and just I I mean, I will tell you, by the time I hit 50, I was like, hate me, don't care.
SPEAKER_01I did a lot.
SPEAKER_00So you haven't gotten there?
SPEAKER_01I'm I'm way better at it now than I was a few years ago. So leaving the construction company, uh, right, we're all friends, we're all family. We all we we have this great big circle of of friends, right? And so it's pretty amicable.
SPEAKER_00Yeah.
SPEAKER_01The the breakup, if you will, the me, them buying me out and leaving. But there's always there's always chirping in the background, right? And I had to get to a point, um, thank goodness for Mel Robin's book, Let Them. Yeah, I was a good one. I actually read that three times in that first month when my downtime when I said I read a lot, was that, right? Because I knew it was gonna be a very hard transition for me. Yeah, and I knew that there were gonna be some people, I knew that, you know, I felt like I was maybe letting down Joe's family because I was leaving the business and you know, all these things. And so uh so firing clients, there's that initial, oh my gosh, right? They're gonna tell someone. Somebody how awful I was. Well, they might tell one person that my bookkeeper fired me, or you know, she's terrible and whatever that's.
SPEAKER_00They're probably not going to because they're gonna be embarrassed that they got fired by their bookkeeper.
SPEAKER_01That's that is true. That is true.
SPEAKER_00But then I had to realize like, if they tell the one person, that one person probably isn't even gonna remember my name to then go tell anyone else how you know that this one person well they were mad because they got fired, or and I hate to tell you this, but the friend of that person probably isn't your client either. Yeah, probably so like personalities tend to hang together.
SPEAKER_01Yes, true story.
SPEAKER_00Yes, yeah. So yeah, yeah, I joke all the time. I'm not tequila, I can't make everybody happy, right? Yeah, or I'm not tacos, whatever. Whatever your thing is, but yeah, um, but that is, I think it's that's a hard lesson.
SPEAKER_01It is really hard. It's really hard. But I think with uh age, maturity, menopause, and male robins. We'll get there. I'm getting there, yes.
SPEAKER_00I love that. I love that. Oh, okay. Um anything that you would if you could today go back and tell yourself as you open doors on this on this business, anything that you wish you could say to yourself that I should have spent more time in that month of downtime learning about marketing in my business. But would that have been restful?
SPEAKER_01Probably not. Probably not, but I'd still be sitting in this chair today. You know, maybe a little more confident in my marketing and advertising and networking and all that. So I said if I have my my weak point, is that I also will tell you I think you're gonna be okay.
SPEAKER_00I think by sheer referral, yeah, you're gonna be fine.
SPEAKER_01Yeah, I think so too. It's it's just always scary. It is, you know.
SPEAKER_00Terrifying. Yeah. Terrifying. Um, I always tell so I have my youngest is wired for being an entrepreneur. He just is like he started a business before, you know, the fall of his senior year of high school. And I tell him all the time, like, you just have to wake up every day going, okay, who's my client today? Right? Yeah, yeah. Like, you gotta go find your next client. Yeah. But um again, like you're so personable. I think you'll do fine.
SPEAKER_01So I don't know if you remember this. When you first started in our networking group, I wasn't here, I was out of town. And so when I got back to town and showed up to the networking group, one of the girls was like, Oh my gosh, Mandy gave everyone this book to read. And I didn't get the book because I wasn't there. I have one for you. So Val Val gave me her copy because she actually went and bought four more, she said.
SPEAKER_00She did.
SPEAKER_01Yeah.
SPEAKER_00So the book is unreasonable hospitality.
SPEAKER_01Unreasonable hospitality. And I'm gonna tell you, as I read that, I felt very connected to it. Because I think it goes back to it's like the golden rule. You treat people the way you want to be treated, right?
SPEAKER_00And so And it doesn't have to be big or flashy.
SPEAKER_01It doesn't. No.
SPEAKER_00It doesn't at all. Just see people. Yeah. Right? And I think that's just it. Like I think people just want to be seen. Yeah.
SPEAKER_01Just see people. I make sure that I'm super community with my clients, you know. Like you like you said, finances are always scary. There's a lot of shame in them when you haven't done what you're supposed to for the last three years or whatever.
SPEAKER_00When you've when you've just hidden from it for a hot minute, right? Yeah. And so I always I mean everybody's had their chapter where we're just like, oh, we'll deal with that next month. Yeah. Right? Yeah.
SPEAKER_01It's a scary thing. Always, always try and be super reassuring and like, like, I promise you, you're not the only one. And I promise you, I'm gonna fix this for you so that you can go out and paint houses. Yeah. Go out and whatever.
SPEAKER_00I'm gonna give you the roadmap.
SPEAKER_01Yeah.
SPEAKER_00To get to the other end, it's gonna be fine. Yeah.
SPEAKER_01So that unreasonable hospitality. I was like, that that's I felt like that's kind of how I've always been. And even just jobs working for other people, right? Is that you just I I remember working at the medical practice, you know, I started in the billing department. I was the collector, I was the person who called you and said, Hey, you owe us money, right? The most awful job ever.
unknownYeah.
SPEAKER_01But I but I did have a background in, you know, I was an EMT for 10 years, and so I had that background, and I made myself indispensable to that company. I could work at the front desk, I could work in the billing office, I could work as the MA, I couldn't be the doctor, but I could do all the time. But you're a chameleon in all the yeah, and so somebody called in at the front desk, you bet I'll go up there and work. Somebody, you need an MA for three three days? What I'll I'll show up in my scrubs. And so I've always been that way in any job that I've done. You know, like I said, I'm not a construction company. We we actually hired a guy one time, and I knew when we hired him that he wasn't gonna take direction well from a woman. I just kind of knew that. And so, and I said to him, I said, You do realize that I I will be your boss. And he's like, Well, you know, I don't see you out there throwing a shovel. And I said, I can't do your job, but I can tell if you're not doing your job. So keep that in mind. And he only lasted a couple weeks. But so I've always made that, you know, that unreasonable hospitality has kind of always been a part of my my life.
SPEAKER_00Yeah, it's it's honestly, it's one of my favorite books. In fact, people I read so much, and people keep going, okay, what's your favorite book now? And it has stayed on my top list for a hot minute.
SPEAKER_01Yeah, it's a good one.
SPEAKER_00Yeah, it's a good one. It's a hot minute. Um, okay, so with that being said, what would you say is your like what are you reading right now? What have you read recently that you feel like, oh, every entrepreneur should should know this one?
SPEAKER_01Oh gosh, I knew you were gonna ask me that. You know, I kind of flip through a lot of things when I'm when I'm reading at night, I'm reading to not be a business owner.
SPEAKER_00Yeah, it's your version of of television, yeah, right. Most people are television to wind down your reading. Yeah.
SPEAKER_01So when I'm driving around or I'm sitting at my desk working, is you usually I'll listen to something. And it just kind of, you know, I I put into the search bar, you know, small business owner and see what comes up. And um, like I said, I listen to a lot of overthinking. There's a few that I really, really love that I've listened to a couple times. Probably my most favorite that has helped me in my personal and business life is Matthew McConaughey's Green Lights. Love that book. Yeah. Listen to it at least once a year. At least once a year.
SPEAKER_00And that is one, everybody, that's one you just gotta listen to the Audible.
SPEAKER_01Oh, you have to.
SPEAKER_00Like, don't even bother picking up Brandy.
SPEAKER_01Just listen to the Audible. Yeah. I've listened to podcasts. Matthew McConaughey. Yeah, so much fun. Podcast he's on just to listen to him. So I don't care what they're talking about.
SPEAKER_00So I agree. Yeah. That is a favorite for sure.
SPEAKER_01Yeah.
SPEAKER_00I love that. And if anybody's looking for you, um because honestly, you should be looking for her, where can they find you?
SPEAKER_01Um, Better Bookkeeping and Business Consulting of Utah. That's my website. That's my Facebook, that's my Instagram.
unknownOkay.
SPEAKER_01So findings. Message me, send me an email, text me.
SPEAKER_00Let me if that is too long, poll me and you'll see that she's one of my friends and you can get to her there. Yes. Becky Sellers. You can't remember that. Yeah.
SPEAKER_01Becky Sellers with the big business name. With the with the long name. Yeah.
SPEAKER_00It's fine. Yeah. That's better.
SPEAKER_01It's better.
SPEAKER_00Right? The keyword, it's better.
SPEAKER_01Definitely better than what you're probably doing now. I love that. So I love that. Yeah.
SPEAKER_00Thank you so much for taking time.
SPEAKER_01So much fun.
SPEAKER_00I told you it's fun.
SPEAKER_01I know. I just get, you know, I get inside that little space of mine, and I'm like, oh, I have to go do a podcast. But this has been great. Like you're just sitting talking with a friend, and it's it's great.
SPEAKER_00It's fun. So thanks for coming in because I do know you're busy. So thanks for taking time.
SPEAKER_01Well, thanks for having me. You're busy too.
unknownYeah.
SPEAKER_00We love it. So all right. Uh if you are listening, if this one, if you if it struck a note for you, like share it. If you know somebody who could use this information, by all means connect them to Becky. Um, but share, like, follow, and thanks for tuning in.