Said Differently: A Show About B2B Storytelling
Said Differently features B2B go-to-market leaders as they share experiences and advice on balancing the art and science of storytelling, messaging, and market positioning. Sponsored by Troupe, the platform for story and messaging success.
Said Differently: A Show About B2B Storytelling
Latest Episodes
Messaging in Regulated Industries Means Taming Complexity
There are a number of markets that a business may serve, or operate in, where regulations can impact the way you shape the story you bring to market, even as specific as the words used. Examples: Healthcare, insurance, financial services, even ...
Product Marketing's Value Goes Up When it Shifts Left
Why Product Marketing in B2B Must Shift Left to Drive More ValueIn this episode of Troupe's Said Differently podcast, the show about B2B messaging and storytelling veers into more strategic territory. Product Marketing is so much more t...
Defining and Measuring the Role of Chief Storyteller
How Do You Define and Measure the Emerging Role of Chief Storyteller?In this episode of Troupe's podcast SAID DIFFERENTLY, fractional head of storytelling for OWOW Agency Elliott Rayner digs into the increased attention being given to c...
Messaging in the Early Stages: Lessons From and For Startups
#messaging #startups #founders #b2bmarketing #entrepreneurship #b2bstrategy Messaging at the Early Stages: Lessons From and For B2B StartupsIn this episode of Troupe’s podcast show SAID DIFFER...
Why Empathy Means a Stronger Messaging Connection
We've all experienced "cold" marketing or sales messaging from a company or their representative. Many of us have even been responsible for creating and/or delivering such messaging. You know it when you experience it: It feels clinical; just-t...
.png)