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Said Differently: A Show About B2B Storytelling
Said Differently features B2B go-to-market leaders as they share experiences and advice on balancing the art and science of storytelling, messaging, and market positioning. Sponsored by Troupe, the platform for story and messaging success.
Said Differently: A Show About B2B Storytelling
The CEO's Stake in Messaging Success
In this episode of Said Differently, a video series focused on B2B Storytelling and Messaging, we welcome former Chief Marketing Officer of Visier and Pendo, Jake Sorofman, who has also spent time as a Gartner VP and analyst. Jake talks about the critical importance of successful messaging and why the C-suite, especially the CEO, should care deeply about this. Jake shares why he believes great messaging is a top growth driver, second only to having solid products. And he suggests how Marketing leaders should navigate messaging and its prioritization with the CEO.
Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.