Said Differently: A Show About B2B Storytelling
Said Differently features B2B go-to-market leaders as they share experiences and advice on balancing the art and science of storytelling, messaging, and market positioning. Sponsored by Troupe, the platform for story and messaging success.
Said Differently: A Show About B2B Storytelling
Do We Trust the Message? Aligning Sales and Marketing
What causes Sales and Marketing to get out-of-step on the message that is delivered to the market? And what problems does that cause for the business? In this episode of Said Differently, Scott Heimgartner -- who is a long-time, in-house B2B tech product marketing leader and later a principal consultant for Liberis Consulting -- joins us to talk about why trust is one of the major root causes of this misalignment, why he believes Product Marketing needs to own the problem-solving when this happens (and own prevention), and steps to take to bring these GTM teams to a more unified storytelling place.
Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.