Said Differently: A Show About B2B Storytelling
Said Differently features B2B go-to-market leaders as they share experiences and advice on balancing the art and science of storytelling, messaging, and market positioning. Sponsored by Troupe, the platform for story and messaging success.
Said Differently: A Show About B2B Storytelling
Earned Media's Outsized Role in the AEO/GEO Era
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There's a renewed focus on press and media relations as AI-driven search and answer engines increasingly help us all research, compare, and shortlist new products and services. In this episode of Said Differently, the Q&A show about B2B messaging and positioning sponsored by Troupe, we talk to Evan Boyer who is founder/CEO of Leaders PR after a lengthy career serving B2B and B2C clients from start-ups to scale-ups to global brands. Our discussion covers these pressing topics:
- Adapting your go-to-market story so that it attracts media interest
- Scorecarding how well you hit key messages in media coverage
- What today's sources of "trusted" content look like and how that plays a role in AEO/GEO
- Structuring your PR program around goals vs. "just get me coverage"
- Using PR to make it more likely that AI generative answer engines will find you and include you in their results
Credits:
Troupe.ai for sponsorship: https://www.troupe.ai
Graphic and production support: 24 and Up
Music: https://pixabay.com/users/backgroundmusicforvideos-46459014/
Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.