Think Like a CMO with Sarah Gemmell
You’ve done the trainings, joined the masterminds, and taken all the coaching advice… but your marketing still feels like a bunch of disconnected tasks that only sometimes work.
Welcome to Think Like a CMO, the podcast that helps small business owners stop doing random acts of marketing and start thinking like the Chief Marketing Officer their business actually needs.
Hosted by marketing strategist and consultant Sarah Gemmell, this show is all about stepping into your role as the CMO, so you can see your marketing from a higher level, connect the dots across your channels, and build a cleaner, more profitable marketing ecosystem.
You’ll learn how to tighten your strategy, clarify your messaging, map smarter funnels, and show up with more confidence without turning marketing into a full-time job. Because you are the CMO for your business right now and it’s time to start leading like one.
Episodes
10 episodes
What worked in your marketing 3+ years ago isn't anymore and here is why
If you’ve been showing up consistently and your results still feel unpredictable, it’s not because you’re lazy or behind. The market changed, and “visibility fixes everything” stopped being true. Buyers are more informed, more skeptical, and mo...
You Don't Need More Marketing Ideas, but You Do Need This
We break down why your marketing feels scattered even when you’re showing up consistently, and we draw a hard line between strategy and tactics. We share a simple framework to evaluate every marketing move so you can stop guessing and start cre...
The Four-Part Marketing System That Creates Predictable Leads
We break down the four-part marketing system we use to build predictable lead flow without chasing trends or busy work. We explain how to spot the real bottleneck in your pipeline so you stop making emotional changes and start making data-based...
what will and won't give you a quick cash injection
I’m pushing back hard on that instinct, because when cash flow is tight, your priority isn’t prettier marketing. Your priority is leads, sales conversations, and a clear conversion plan you can run right now.I walk you through what to p...
Listen to this when your marketing feels chaotic and without direction
We stop treating marketing like a grab bag of ideas and start running it like a system that creates predictable leads. I walk through how to think like the CMO of your business so your content, messaging, funnel, and metrics all work together.&...
Turn lurkers into leads
You’re posting, educating, and showing up consistently and somehow your revenue still feels like a coin flip. Meanwhile, the same names keep popping up in your Instagram Story views and the same people keep opening your emails. Those lurkers ar...
3 marketing psychology principles to make them remember you
Your marketing is no good if they don't remember you! Your marketing needs to position you as the go to expert in your field and get them to remember you when the time comes for them to swipe that pretty little credit card! This is relevant for...
Create a higher converting email funnel
Let's dive into what makes your emails convert more! Email marketing is very much alive.. AND the market has shifted aaloootttt. Buyers are behaving differently and so are spam filters...
Top 3 Marketing Mistakes I see Small Business Owners Make All the Time
Want more visibility to the right people? More dream clients lined up to work with you or buy your product? Make sure to fix these 3 things that could be holding you back!
What does it mean to actually think like a CMO?
It's time to stop letting meta dictate your marketing and start thinking BIGGER, looking at the whole picture of your marketing and creating a marketing ecosystem. This episode dives into exactly what that shift means for you and your business....
