Ready To Drink Podcast
The Ready To Drink Podcast is built for founders, operators, and leaders navigating the next era of beverage. Hosted by twenty-year industry veteran Nate Fochtman, the show pulls back the curtain on what actually drives growth - distribution strategy, regulatory navigation, sales velocity, and consumer trust. These are honest conversations with the people doing the work, building brands that last in a crowded and regulated marketplace.
Ready To Drink Podcast
Shannon Urban-Denise on Sobriety, Anxiety & Building Roam Beverages
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of the Ready To Drink Podcast, Nate Fochtman sits down with Shannon Urban-Denise, Founder & CEO of ROAM THC Beverages, for a raw, unfiltered conversation about sobriety, anxiety, entrepreneurship, and the future of hemp-derived beverages.
Shannon shares her journey from corporate healthcare and “mom wine” culture to rehab, five years of sobriety and eventually discovering hemp-derived THC beverages as a different path forward. What started as personal survival turned into ROAM - a craft-brewed, small-batch THC beverage brand focused on real ingredients, social responsibility, and reasonable regulation.
This episode goes beyond product talk. It dives into:
• Alcohol culture and recovery
• Anxiety and presence vs. escape
• Building a THC beverage brand from scratch
• Distribution challenges in Pennsylvania & New Jersey
• The fight for hemp beverage legislation
• Why social responsibility matters in emerging categories
No scripts. No talking points. Just two Drexel grads who accidentally discovered they overlapped in college - now building in a category reshaping the adult beverage industry.
If you’re a founder, operator, distributor, policymaker, or someone questioning your relationship with alcohol - this conversation is for you.
Learn more about Roam: ROAMDrink.com
Subscribe for more founder-level conversations in alcohol, functional, and hemp beverages.
The episode is brought to you by The FreeMind Group - FMGStrategy.com
Presented by The FreeMind Group - FMGStrategy.com
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
