Ready To Drink Podcast
The Ready To Drink Podcast is built for founders, operators, and leaders navigating the next era of beverage. Hosted by twenty-year industry veteran Nate Fochtman, the show pulls back the curtain on what actually drives growth - distribution strategy, regulatory navigation, sales velocity, and consumer trust. These are honest conversations with the people doing the work, building brands that last in a crowded and regulated marketplace.
Ready To Drink Podcast
Redefining the 5 PM Reset: Low-Dose Hemp & Functional Drinks with Anna Baskin, Founder of hightail
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Are you looking for a better way to unwind at 5 PM without the hangover?
In this unscripted episode of the Ready To Drink Podcast, host Nate Fochtman sits down with Anna Baskin, the CEO and Founder of hightail. After experiencing severe corporate burnout working 69-hour weeks in private equity and retail consulting, Anna realized that traditional alcohol was no longer serving her - especially as a busy mom looking for a clean, relaxing reset.
Join us as Anna shares her journey from climbing the corporate ladder to taking a leap into the rapidly growing hemp beverage space. We dive deep into the philosophy behind Hightail: a premium, low-dose (1.5mg THC / 3mg CBG) adult beverage designed for the "sandwich generation" who want to remain present and engaged, rather than checking out.
Episode Highlights:
- The Pivot from Corporate: How leaving high-pressure roles at Deloitte, Walgreens, and Blackstone fueled Anna's desire to create a wellness-focused brand.
- Redefining the Recipe: Breaking down hightail’s complex, wine-like flavor profiles (like the unique Cocoa Pomegranate Yuzu) and why they intentionally chose low carbonation and premium, all-natural ingredients.
- Packaging Psychology: Why Hightail went with a minimalist, 1920s Art Deco can design to stand out from the bright, chaotic aesthetics of traditional cannabis packaging.
- New Innovations: The launch of hightail Halo, a non-cannabinoid functional beverage packed with L-theanine and B12 for daytime focus and energy.
- The Future of the Industry: A candid discussion on the need for thoughtful FDA regulation, breaking the stigma around hemp-derived THC beverages and why this beverage boom mirrors the early days of craft beer.
Tune in for an organic, genuine conversation about navigating entrepreneurship, building thick skin and redefining how we socialize and relax!
Check out siphightail.com
More stories at ReadyToDrinkPodcast.com
Presented by The FreeMind Group - FMGStrategy.com
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