Ready To Drink Podcast
The Ready To Drink Podcast is built for founders, operators, and leaders navigating the next era of beverage. Hosted by twenty-year industry veteran Nate Fochtman, the show pulls back the curtain on what actually drives growth - distribution strategy, regulatory navigation, sales velocity, and consumer trust. These are honest conversations with the people doing the work, building brands that last in a crowded and regulated marketplace.
Ready To Drink Podcast
Quick Sips: PR Has a PR Problem & Why the Human Story is the Future of Public Relations
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PR has a PR problem.
It is something we are all trying to figure out right now: what is the right angle and what can we actually do to stand out? But the truth is, consumers are questioning transparency and authority more than ever. They see right through the kitschy skits and superficial campaigns.
Those of us who have been in this career have a real opportunity to get the stories of the humans out there.
This is the year founders need to focus on sharing true, emotional, collective narratives. We still need to talk about our products, but we all must bring the human story back to everything we do so that we can authentically connect with consumers and build lasting trust.
How is your brand bringing the human story to the forefront this year?
More stories at ReadyToDrinkPodcast.com + YouTube + Spotify + Apple Podcasts
Presented by The FreeMind Group - FMGStrategy.com
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