Ready To Drink Podcast
The Ready To Drink Podcast is built for founders, operators and leaders navigating the next era of beverage. These are honest conversations with the people doing the work, building brands that last in a crowded and regulated marketplace.
Hosted by twenty-two year adult beverage industry veteran Nate Fochtman, the show pulls back the curtain on what actually drives growth - distribution strategy, regulatory navigation, sales velocity, and consumer trust.
Ready To Drink Podcast
Quick Sips: Cannabis Research Is Rigged - 75% of $1 Billion Studies Risk, Not Benefits
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Madicyn Marinaro, Executive Director and Principal Researcher at the Cannabis Council for Advertising Transparency (CCAT), breaks down one of the most overlooked structural problems in cannabis policy: the research funding gap.
Nearly 75% of $1 billion in cannabis research funding goes toward studying harm, not benefit and when benefit research is attempted, federal law restricts it to isolated cannabinoids - not whole plant cannabis. The result is a biased information environment where patient stories, positive outcomes and counter-narratives cannot scale.
This is not an accident. This is structural disinformation.
Full episode with Madicyn Marinaro drops soon on Ready To Drink Podcast!
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Ready To Drink Podcast is hosted by Nate Fochtman, founder of The FreeMind Group, a strategic advisory firm serving adult beverage brands since 2008.
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Presented by The FreeMind Group - FMGStrategy.com
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