Dynamic pricing: Pricing change as merchants gauge what you're willing to pay

The grocery shopper two carts behind you may be paying less for that can of tomatoes that you just put on the belt. Why? Because the store knows from your past shopping experiences what your price point is.

With AI and even more powerful computers, sellers are about to get a lot more aggressive with their pricing and you may not know what the price is until you reach the register, if you notice at all.

And it's not just groceries. Dynamic pricing is about to expand its reach beyond the grocery stores, airplane tickets and other places we've already experienced it. Listen in as we tell you how this Unseen Influence works and what it may mean for your future budget.